Research one example where data analysis might have been misused or misapplied. Read about the example thoroughly so that you understand how analytics was used, and why it was problematic.
Be sure to summarize the scenario thoroughly for the class.
Explain why use of analytics contributed to the problem.
Discuss the consequences of the matter. Did the company/organization involved suffer any adverse consequences? If so, were the related to public opinion/trust, were they financial, were they punitive, etc.?
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