2021
2021
Module
Module
Enterprise development and entrepreneurship
Enterprise development and entrepreneurship
Contents
Contents 1
Executive Summary 2
Introduction 3
Overview 3
Vision 3
Mission 4
Smart Objectives for the coming 5 years 4
Limitations that Kahrab could face to impedes the achievement of the smart objectives 5
Entrepreneurial Team 5
Qatar Economy and GDP 6
How Qatar Economy is linked to Kahrab Factory 6
Figure (1) / Figure (2): Show Economic Statistics of Qatar (Q1, 2021) 7
Problem Statement 8
Description of the Product 10
Market Assessment (Client Segment) 13
Competition among the market 14
SWOT Analysis 15
Strengths 15
Marketing Strategy 17
Market Segmentation Process 17
Market Segmentation criteria 18
Market selection and targeting 18
Customers and Market Segments 19
Marketing and Position 19
Technology and production Analysis 19
Concepts, Designs, and Technical Information 19
To create lighting items, the planned company will use high-quality appliances, tools, and equipment. In automated methods, modalities, and procedures, automation will be crucial. 19
Technical and resources analysis 20
Financial Analysis 20
Conclusion and Recommendations for Kahrab’s Factory 21
Appendix’s list: 23
Appendix (1): Entrepreneurial Team Backgrounds (Resumes) 23
Appendix (2): Profit and Loss Statement for Kahrab Lighting Factory for the year 2022 23
Appendix (3): Cash Flow Statement for Kahrab Lighting Factory for the coming five years 23
Appendix (4): Business Model Canvas for Kahrab Lighting Factory 23
Appendix (5): Empathy Map 1 23
Appendix (5): Empathy Map 2 23
Appendix (7): Value proposition canvas 23
References 24
Group Presentation 0
Executive Summary
Kahrab lighting factory idea is considered the first lighting factory in Qatar. And it is presented to be in line with Qatar’s National Vision 2030 and mid-and long-term objectives. Kahrab lighting factory goals and objectives in reflecting a Qatari Brand image that can generate, produce, and offer lighting services locally and regionally, in terms of reflecting a sustainable brand image and high-quality products of the state of Qatar at long term.
Introduction
This feasibility report is seeking to provide a better study on the proposed Kahrab lighting factory business, this report is producing a detailed study of the Qatari market, describing the various types of lights products range. It will also show the current and potential competitors in Qatar. Kahrab lighting’s factory main purpose is to present on spot lighting products and maintenance services whether for individuals or government and private construction’s companies. However, this paper has been presented by (Kahrab group students).
Overview
KAHRABA will be a trusted Qatari brand by many organizations, including all of Qatar’s leading corporations, in terms of supplying lighting solutions. For example, buildings, gardens, residential complexes, homes, and shopping malls. Kahrab lighting factory has a lot of privileges, on top of it is the services which will be provided on the spot with lower cost, so it will save time and money for Qatar’s inhabitants, also Kahrab’s products are recyclable and eco-friendly. Kahrab team is well trained on new technologies and the products are in line with the newest technologies.
Vision
To provide high quality and newest technology of lighting to the Qatari market, which will be produced here in Qatar, to be along with the newest designs. Kahrab lighting factory is willing to offer the best solutions that fits consumers desires. Kahrab lighting factory will present a solid image of Qatari brand image showing its dependability, and dynamism.
Mission
KAHRAB LIGHTING’s mission is to create supreme and new-age lighting and supply exactly what the market need. KAHRAB LIGHTING will be located in Qatar and will have a significant presence in the local market. Our aim to provide a eco-friendly sustainable long-life products instead of short-life products as well as shortening the process of products maintenance and services.
Smart Objectives for the coming 5 years
There are three main points for Kahrab’s smart objectives for the coming five years, which are as follows:
Revenues: the planned percentage for the revenues increase is not less than (25 %) addition every year.
Targeted segment (governmental projects): to fulfill all the government required standards and approvals for its projects through the first year.
Exports to be initiated to GCC within the third year.
Expansion plan: initiate expansion plan after five years.
Limitations that Kahrab could face to impedes the achievement of the smart objectives
Environmental issues such as Corona Virus pandemic and the uncertainty of the business.
Political issues that might arise such as the blockade happened in 2017.
The assets provided freely by the government might be subject to a fee.
Entrants of new competitors will affect the factory’s share in the market especially when it comes to the local infrastructure projects.
Entrepreneurial Team
The entrepreneurial team is formed by four main partners who are holding the main functions of the factory, they are as follows:
Jassim Rahim
CEO
Khalifa Al-Sowaidi
Financial Manager
Fatima Al-Mohannadi
Marketing Manager
Suha Gharbia
Human Resources Manager
Qatar Economy and GDP
According to (Moody’s Analytics, 2021), Qatar’s reliance on oil and natural gas is expected to continue indefinitely. For ongoing infrastructure projects, the government has maintained strong capital investment levels. Non-oil industries such as manufacturing, construction, and financial services have seen significant growth in Qatar. Qatar opened new trade routes with other nations to preserve access to imports following trade restrictions imposed by Saudi Arabia, the UAE, Bahrain, and Egypt in 2017.
How Qatar Economy is linked to Kahrab Factory
The Qatari GDP is prosperous and increasing rapidly (Statista, 2021). Therefore, this is a sign that the country has various resources for revenues and industries started to take place in the local market, which is considered a positive factor for Kahrab investment to start its business especially that local products are preferable by consumers. As a result, Kahrab factory will ensure revenues accordingly.
From taxes perspective, organization is Qatar are subject for income taxes of (10%) (hukoomi, 2021). This means that profits of Kahrab wouldn’t be affected by huge percentage of taxes.
In conclusion, Kahrab lighting’s factory has a good opportunity to start in Qatar for several reasons, firstly, the most important of which is the governmental laws and regulations proposed by the state, which help investors to start internal investment in Qatar, also, these laws an regulations are clear and simple.
Figure (1) / Figure (2): Show Economic Statistics of Qatar (Q1, 2021)
(Planning and Statistics Authority, 2021)
Problem Statement
The problem statement has been divided into two parts; the first part was concerned about Qatar’s vision 2030 while the second part had an overall look at consumers’ needs.
Part (1)
It can be noticed that Qatar vision 2030 focused on many aspects such as economic, social, human, and environmental development. The main objective of this state is to transform Qatar’s society so that its key economic pillars can lead to sustainable development. Industrialization is one of the components that can help the state attain economic development (hukoomi Qatar e-government, 2020) (United Nations, 2017). Kahrab Lighting Factory is a plant that contributes to Qatar’s vision 2030 as it promotes economic development.
Nations’ economy growth is vital if it looks to improve the living standards of its population. Qatar wants to diversify its economy and reduce its overdependence on petroleum and petroleum-related products (Al-Shaiba, et al., 2019). Thus, industrialization serves as an avenue towards achieving this objective. Kahrab Lighting Factory is aligned to Qatar’s vision 2030 and serves as a solution for the government’s efforts to diversify the state’s economic outlook and performance.
The living standards of Qatari people and Qatar Inhabitants in general are likely to improve with the establishment of this factor. In addition, there will be employment opportunities availed with the development of this industry. Most importantly, there will be an assortment of lighting items that can serve the different needs of the Qatari population (United Nations, 2017) (Al-Shaiba, et al., 2019). A need for a variety of lighting items to address the diverse needs of this population is addressed with the establishment of the Kahrab Lighting Factory. Thus, Kahrab Lighting Factory is bound to impact Qatar once it is established and operational positively.
Part (2)
Consumers in Qatar need high quality lighting products and quicker maintenance services with cheaper prices as well as providing quick providence of lighting spare parts.
It has been noticed that the Qatari Market only imports electrical lights which delays the maintenance services when required. The absence of local lighting factory negatively affects the coverage of local needs for lighting. Also, the imported lighting products are expensive comparing to its quality. Moreover, the maintenance or spare parts are not available as it should be imported.
Our team feels positively towards establishing Kahrab lighting factory in Qatar, taking into consideration the local encouragement of Qatari industries and products which will be a strength point to start the business.
Noting that the State of Qatar has undertaken many projects that need to provide lighting, which is one of the most important requirements for projects, such as building many sports facilities, parks, towers, and others, the team decided to provide lighting products and services quickly and with high quality, aiming to expand in GCC region.
Description of the Product
Kahrab will supply the Qatari market with lighting products and services. For example, lights products and maintenance on the spot. Kahrab lighting factory will offer long life, recyclable, eco-friendly lighting bulbs.
Kahrab lighting factory products:
Chandeliers
Lighting maintenance services
Indoor / outdoor decorative lighting (garden streets)
Lighting devices and accessories
Non-electrical lighting devices (with battery and solar energy)
Electricity poles (streets and homes)
Parts for lighting devices such as lamps
Wall lighting devices
Kahrab Lighting Factory will offer lighting services from technological and environmental perspective. It is worth mentioning that Kahrab lighting factory will focus on quicker maintenance services as well as focusing on solar powered devices especially that due to climate in gulf, the solar power is available throughout out the year. These products will certainly save consumers money and time. Kahrab’s products and services are unique and different from other competitors in the market especially that the current market does not have any local lights manufacturing, and most of their products are imported from other countries. It is suggested that consumers will lean to be engaged with products and services that are offered at the spot, also, there is a huge promote for the local brands in terms of encouraging local industries. It is worth mentioning that the state of Qatar regulations to start a business is simple with means that there won’t be any obstacles facing the launching of Kahrab lighting factory.
The following photos are randomly chosen to show the expected products that Kahrab lighting factory will provide as well as the targeted locations and segments.
(automationmag, 2020)
(Ligman, 2021)
(Newwaylighting, 2021)
(LightingManifacurer, 2021)
Market Assessment (Client Segment)
The market is segmented and structured. Kahrab Lighting Factory has identified its target market and consumers’ segments according to the business activities. The industry needs to segment its market, especially if it has a large portfolio of the products and services it offers to the market. In the case of Kahrab Lighting Factory, it manages to outline its various market segments, which helps in the promotion and branding processes. There are four market segments for Kahrab Lighting Factory. These segments constitute the customers targeted for its lighting products upon the completion of their design and manufacture.
The first segment is the business outlets and shops of:
Buildings and Shops.
Electrical Shops.
Megastores.
Superstores and hypermarkets.
The second market segment includes governmental, semi-governmental, and non-governmental associations. These are institutions that are operational in the state of Qatar.
The third market segment for its products includes stakeholders of the construction industry. Most of these stakeholders include contracting companies.
The fourth and final market segment, which also constitutes the customers for the lighting items, includes distributors, traders, and merchants. These market segments outline the various groups that are to be targeted once the lighting items have been designed and manufactured. A well-outlined market segment is helpful as it bolsters the efficacy of a venture. The efficacy of Kahrab Lighting Factory immensely increases with this venture in place since it ensures that the company has a target market for its products. Thus, it is easier to focus its entire efforts inn maximizing sales within the targeted markets. In so doing, the success rate of the venture increases due to a high likelihood of elevated sales that translate to high revenue targets.
Competition among the market
An examination of the Qatar market shows that Kahrab Lighting Factory is bound to experience massive competitions from an existing brand. The major players in this industry include:
Al Bayan
Costal Qatar
Futao
Goldwyn
Gulf Medium
Spectrum
Despite multiple companies in this sector, Kahrab Lighting Factory has the edge over its rivals because of its effective entrepreneurial team and sustainable operational strategy. However, its main competitive edge results from the presence of its diverse portfolio. Furthermore, the company seeks to embrace product differentiation. This will offer them the edge over the rivals as they can appeal to the varying needs and preferences of the customer base, unlike its competition.
SWOT Analysis
Strengths
The company offers different products and services like quick maintenance for lighting lamps at a single stop making it convenient and a preferred place for shoppers.
The firm’s staff is skilled, dedicated, and talented in all areas including business operations, expansion, and administration
Kahrab also enjoys a large market base for its proven long life, ecofriendly, and recyclable product with unique packaging.
The firm benefits from social media presence for its marketing where it offers seasonal promotion discounts.
The loyalty program for regular customers promotes customer retention.
The company enjoys a monopoly due to the absence of local competitors as most lighting products are imported.
Simplicity of laws and regulations in the State of Qatar regarding imports and exports make resource.
Weaknesses
The company incurs significant costs as variable and fixed costs in its production process making the items expensive. Also lack of raw materials locally.
Organizational structure limits the business to its suggested one-stop model thus, may hinder expansion in other areas.
Opportunities
Kahrab Lighting will contract with various suppliers to provide raw materials which will ensure the smooth flow of the supply chain.
Long-term and strategic partnerships with related firms such as technology providers for smart lighting.
High demand for company products due to the changing demographic trends in Qatar, due to the increase of ongoing infrastructure projects in Qatar
Availability of brand developments focused team committed to improving company performance locally and abroad.
Threats
High competition from existing and new entrance for Lighting factories that enjoy the monopoly of the Qatar market, which can cause low sales.
Availability of substitutes and possibility of product repetition.
Intrusion from new entrants leading to possible direct or indirect competition.
Changes in the regional or international regulatory environment led to high taxes or operating costs.
Global issues such as like coronavirus and the related impacts on the markets and economy.
Marketing Strategy
Kahrab’s factory products are unique and come in a variety of shapes, colors, and types to serve various consumer segments in Qatar. Kahrab also will have non-electric lighting devices, which people can use outside their homes during events depending on their tastes (Led Lightings, 2021).
Having all products in a one-stop building enables customers to get any item they need under one roof and services needed. Kahrab Lighting’s products are unique and the service offered to clients is unique since the salespersons spend plenty of time with each customer to address their needs. Therefore, good employee-customer relations, the royalty program, and unique products will significantly attract many customers to the business (Strenitzerová & Gaňa, 2018).
Kahrab’s product hybrid strategy is based on the product to ensure variety and serve different lighting choices and events. The categories include lighting fixtures for buildings, gardens, villas, high-end events, and energy-saving among others. The company will employ a value-based pricing strategy by setting the prices depending on the client’s perceived product value. It will also include face to face interaction with consumer for example, exhibitions. Moreover, online sales because consumers now a days prefer online shopping through smart phones applications or online platforms.
Market Segmentation Process
The business hybrid strategy will involve a mixed strategy to serve many clients, groups, and categories. In this case, lighting products will range from common items at low prices and high-end sold at premium prices. Service differentiation will be for various buyer cases such as low-cost, premium, and high-end (Hossain & Azmi, 2020). Decorative lighting will cost more due to the incorporation of unique features and decors. For normal lighting, the products will be less sophisticated and cheaper.
Market Segmentation criteria
The business will employ a continuous market segmentation by identifying the market, evaluating its attractiveness, noting the optimal positioning in the market for greater competitive advantage. The segments can include functional, geographic, and demographic to resent the majority of clients (Dolnicar, e al., 2018).
Market selection and targeting
Market selection and targeting is based on (remote) research and to be pursued by continuous analysis and assessment of potential target markets in terms of segment size and growth, segment structural attractiveness as well as objects and resources.
The considered primary target markets and selected main focuses of marketing activities due to substantial growth potential are outlined and summarized.
Customers and Market Segments
Marketing and Position
The business will adopt both mass and direct marketing. Mass marketing appeals to a huge audience and targets a variety of customers. This will be through the mass media like television and radio. The other will include digital platforms like company website, search engine optimization, and marketing campaigns via Bing, Google and social media platforms. Direct marketing will also be used to target specific customers and suppliers through emails, telephone calls, and online adverts of identified potential clients. The company will also it is aimed to develop strategic partnerships with the key partners and corporations.
Technology and production Analysis
The company will employ the technology needs for the market such as new lighting designs and decors. The lifestyle of the inhabitants will require a minimalistic design while for export the company will look at the technology trends in lighting (Dikel, et al., 2018). The resources are machinery, computer, labor, lass, wires, and metal. The technology will achieve the intended production of both function and decorative lighting. The legal environmental factors include license acquisition and compliance with environmental laws.
Concepts, Designs, and Technical Information
To create lighting items, the planned company will use high-quality appliances, tools, and equipment. In automated methods, modalities, and procedures, automation will be crucial.
Technical and resources analysis
The recommended technology equipment includes quality tools and the necessary materials and tools. Technology such as light-emitting diode (LED) last longer. The technology will ensure better light quality through the emission of photons (Chinchero, Het al., 2020). Technology is also important in incandescent bulbs (Aurum & Nguyen, 2019). The raw material and sources required will be sourced locally. However, some inputs will be outsourced in the countries.
Financial Analysis
This project will be self-financed, appendix 2 and 3 summarizes the financial projections of Kahrab Lighting Factory. Based on these trends, it is fair to note that this venture would be profitable. Thus, its profitability and projected success justify its establishment. Furthermore, these projections also highlight that the business would experience growth and expansion a year after its establishment. However, these projections are based on the operational strategy that explains Kahrab Lighting Factory’s undertakings in their entirety. Therefore, the company needs to adhere to these strategies upon establishing these projections.
Conclusion and Recommendations for Kahrab’s Factory
The financial projections, Kahrab Lighting Factory’s business strategy, and marketing outlook justify this venture’s efficacy. Thus, Kahrab Lighting Factory is a feasible project. However, despite the projected success of this venture, certain areas require changes and alterations. One of the areas that exhibit weakness and could compromise the performance and success of this venture is the product differentiation strategy. Existing research shows that product knowledge tends to increase the ability to pursue product differentiation (Salazar-Ordóñez, et al., 2018).
A similar stance and approach could be used in the case of Kahrab Lighting Factory. Since the company is looking to outperform other products already present in the Qatar market, this approach recommended by (Salazar-Ordóñez, et al., 2018). It will help the entity distinguish its products from the existing competitors and generate more sales. Otherwise, Kahrab Lighting Factory’s business plan in its entirety is effective. Therefore, the venture is feasible based on the trends and assertions generated above.
It’s also recommended for Kahrab’s lighting factory to focus on digital marketing, ensures team engagement with long-term and short-term objectives, and provide technological training for staff on regular basis to follow the global technological trends. As well ensuring the flow of importing the raw materials to facilitate the process of sales and products availability.
In summation, the company should develop and maintain a highly operational business approach to bolster its success. Apart from the identified weakness in its product Hybrid strategy, Kahrab Lighting Factory is projected to succeed. The company is feasible, as highlighted by a well-outlined approach that considers all the vital elements of the Qatar market. On the same note, Kahrab Lighting Factory integrates a skilled, proficient, and well-trained team. This team can meet the long-term and short-term objectives of this venture. The workforce, alongside the management, should work cohesively and in collaboration. Most importantly, adhering to the business strategy and operational strategies bolsters the rate of success of this venture.
Appendix’s list:
Appendix (1): Entrepreneurial Team Backgrounds (Resumes)
Appendix (2): Profit and Loss Statement for Kahrab Lighting Factory for the year 2022
Appendix (3): Cash Flow Statement for Kahrab Lighting Factory for the coming five years
Appendix (4): Business Model Canvas for Kahrab Lighting Factory
Appendix (5): Empathy Map 1
Appendix (5): Empathy Map 2
Appendix (7): Value proposition canvas
References
Al-Shaiba, A., Al-Ghamdi, S. & Koc, M., 2019. Comparative review and analysis of organizational (in) efficiency indicators in Qatar.. Sustainability, 11(23), pp. 65 – 66.
automationmag, 2020. Energy efficiency: Wireless lighting control systems in the factory. [Online]
Available at: https://www.automationmag.com/energy-efficiency-wireless-lighting-control-systems-in-the-factory/
[Accessed 31 10 2021].
Aurum, F. S., & Nguyen, L. T. (2019). Efficacy of photoactivated curcumin to decontaminate food surfaces under blue light-emitting diode. Journal of Food Process Engineering, 42(3), e12988.
Chinchero, H. F., Alonso, J. M., & Ortiz, H. (2020). LED lighting systems for smart buildings: a review. IET Smart Cities, 2(3), 126-134.
Dickson, P. R., & Ginter, J. L. (1987). Market segmentation, product differentiation, and marketing strategy. Journal of Marketing, 51(2), 1-10.
Dikel, E. E., Newsham, G. R., Xue, H., & Valdés, J. J. (2018). Potential energy savings from high-resolution sensor controls for LED lighting. Energy and Buildings, 158, 43-53.
Dolnicar, S., Grün, B., & Leisch, F. (2018). Market segmentation analysis: Understanding it, doing it, and making it useful (p. 324). Springer Nature.
Hossain, K., & Azmi, I. B. A. G. (2020). Linking entrepreneurial orientation dimensions with a multidimensional differentiation strategy. Management Science Letters, 10(8), 1881-1886.
LED LIGHTINGS (2021). List of led lightings companies in Qatar Doha.
https://www.qataroilandgasdirectory.com/list-of-companies/led-lightings
hukoomi, 2021. Qatar’s Tax System. [Online]
Available at: https://hukoomi.gov.qa/en/article/qatars-tax-system
[Accessed 29 11 2021].
hukoomi Qatar e-government, 2020. Qatar National Vision. [Online]
Available at: https://hukoomi.gov.qa/en/article/qatar-national-vision-2030
[Accessed 31 10 2021].
LightingManifacurer, 2021. LED Flood Lights: How the Outdoor Lighting All-rounders Work. [Online]
Available at: https://www.manufacturer.lighting/info/233/
[Accessed 31 10 2021].
Ligman, 2021. LIGMAN LIGHTING FACTORY THAILAND. [Online]
Available at: https://www.ligman.com/ligman-lighting-factory-thailand/
[Accessed 31 10 2021].
Moody’s Analytics, 2021. Qatar – Economic Indicators. [Online]
Available at: https://www.economy.com/qatar/indicators
[Accessed 31 10 2021].
Newwaylighting, 2021. Newway. [Online]
Available at: http://www.newaylighting.com/Product550/2109.html
[Accessed 31 10 2021].
Planning and Statistics Authority, 2021. General Economic Statistics. [Online]
Available at: https://www.psa.gov.qa/en/statistics1/pages/topicslisting.aspx?parent=Economic&child=GeneralEconomicStatistics
[Accessed 31 10 2021].
Salazar-Ordóñez, M., Rodríguez-Entrena, M., Cabrera, E. & Henseler, J., 2018. Understanding product differenciation failures: The role of product knowledge and brand cedence in olive oil markets.. Food quality and preference, Volume 68, pp. 146-155.
Statista, 2021. Qatar: Gross domestic product (GDP) in current prices from 1986 to 2026*. [Online]
Available at: https://www.statista.com/statistics/379978/gross-domestic-product-gdp-in-qatar/
[Accessed 29 11 2021].
Strenitzerová, M., & Gaňa, J. (2018). Customer satisfaction and loyalty as a part of customer-based corporate sustainability in the sector of mobile communications services. Sustainability, 10(5), 1657.
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Available at: https://sdgs.un.org/documents/full-report-hlpf-2017-qatar-en-22960
[Accessed 31 10 2021].
Appendix (1): Entrepreneurial Team Backgrounds (Resumes)
Jassim Rahimpur
Doha, Qatar | Mobile: 55648566 | Email: Jassim.R@gmail.com
Objective
I am a motivated achiever in all aspects of my career, personal life and sporting endeavours.
Experience
July 2009 – to Date
· General Manager, KPS & Associates
May 2006- February 2009
Business consultant
This is the place for a brief summary of your key responsibilities and most stellar accomplishments.
Education
Dates From-To
Bachelor of Business
• Master degree of Journalism
• Diploma of Security & Risk Management
• Certificate IV in Frontline Management
• Various Emergency care qualifications including: Apply First Aid.
REFEREES
Mr. David Spencer – 55239741
Fatima Al-Mohannadi
Doha, Qatar | Mobile: 77756666 | Email: Fatima.M@gmail.com
Objective
Communication is one of my greatest skills and my dedication, positive attitude and aptitude aid delivery of outstanding results time and time again.
Experience
July 2009 – to Date
· General Manager, KPS & Associates
May 2006- February 2009
Marketing consultant
This is the place for a brief summary of your key responsibilities and most stellar accomplishments.
Education
Dates From-To
• Bachelor of Business
• Master’s degree of Journalism
• Diploma of Security & Risk Management
REFEREES
Mr. Hamad Ali – 7789741
Khalifa Al-Sowaidi
Doha, Qatar | Mobile: 33356666 | Email: Khalifa.S@gmail.com
Objective
I am seeking to enhance my career through continual learning and development opportunities and enjoy the challenge that a diverse working environment offers, whilst striving for excellence in all that I do.
Experience
July 2009 – to Date
Senior Officer Customer Services, Doha Bank
Education
Dates From-To
• Bachelor of Business
• Master degree of Finance
Bachelor of Administration
REFEREES
Mr. Jack Steve – 55689741
Suha Gharbia
Doha, Qatar | Mobile: 55577766 | Email:Suha.g@gmail.com
Objective
I am a motivated to build my career path and communication professionally with others to share my skills and experience.
Experience
July 2009 – to Date
· General Manager, KPS & Associates
May 2006- February 2009
Job Title, Business development consultancy work
This is the place for a brief summary of your key responsibilities and most stellar accomplishments.
Education
Dates From-To
• Bachelor of Business (Human resources)
• Master degree of International Business
REFEREES
Mr. Abdulaziz Ibrahim – 55689741
Appendix (2): Profit and Loss Statement for Kahrab Lighting Factory for the year 2022
Profit and Loss Statement
Kahrab Lighting Factory
For the ending
Stated in 000s
Gross margin [L/J]
-93.7%
Return on sales [T/J]
-136.1%
Prior Period
Budget
Current Period
Current Period as % of Sales
% Change from Prior Period
% Change from Budget
Sales Revenue
Sales of lighting products
70,000
100,000
70,000
8.1%
0.0%
-30.0%
Sales of lighting products (Projects Contracts)
145,000
250,000
258,000
29.9%
77.9%
3.2%
Specialized machinery, modifications and parts
897,452
1,110,000
135,000
15.6%
-85.0%
-87.8%
Maintenance
99,000
328,000
400,000
46.3%
304.0%
22.0%
Total Sales Revenue [J]
1,211,452
1,788,000
863,000
100.0%
-28.8%
-51.7%
Cost of Sales
Raw Material
630,000
254,762
388,416
45.0%
-38.3%
52.5%
Spare parts
457,821
500,000
528,934
61.3%
15.5%
5.8%
Contracts with suppliers
125,478
654,821
754,219
87.4%
501.1%
15.2%
0.0%
–
–
Total Cost of Sales [K]
1,213,299
1,409,583
1,671,569
193.7%
37.8%
18.6%
Gross Profit [L=J-K]
-1,847
378,417
-808,569
-93.7%
-43677.4%
-313.7%
Operating Expenses
Sales and Marketing
Advertising
60,000
70,000
70,000
8.1%
16.7%
0.0%
Direct marketing
40,000
25,000
21,548
2.5%
-46.1%
-13.8%
Other expenses (specify)
0.0%
–
–
Other expenses (specify)
0.0%
–
–
Total Sales and Marketing Expenses [M]
100,000
95,000
91,548
10.6%
-8.5%
-3.6%
Research and Development
Technology licenses
2,000
2,000
2,000
0.2%
0.0%
0.0%
Patents
0.0%
–
–
Other expenses (specify)
0.0%
–
–
Other expenses (specify)
0.0%
–
–
Total Research and Development Expenses [N]
2,000
2,000
2,000
0.2%
0.0%
0.0%
General and Adminstrative
Wages and salaries
150,000
150,000
150,000
17.4%
0.0%
0.0%
Outside services
35,000
35,000
20,000
2.3%
-42.9%
-42.9%
Supplies
40,000
40,000
40,000
4.6%
0.0%
0.0%
Meals and entertainment
0.0%
–
–
Rent
15,000
15,000
15,000
1.7%
0.0%
0.0%
Telephone
4,000
40,000
4,000
0.5%
0.0%
-90.0%
Utilities
5,000
5,000
5,000
0.6%
0.0%
0.0%
Depreciation
0.0%
–
–
Insurance
2,500
2,500
2,500
0.3%
0.0%
0.0%
Repairs and maintenance
36,000
36,000
36,000
4.2%
0.0%
0.0%
Other expenses (specify)
0.0%
–
–
Other expenses (specify)
0.0%
–
–
Total General and Adminstrative Expenses [O]
287,500
323,500
272,500
31.6%
-5.2%
-15.8%
Total Operating Expenses [P=M+N+O]
389,500
420,500
366,048
42.4%
-6.0%
-12.9%
Income from Operations [Q=L-P]
-391,347
-42,083
-1,174,617
-136.1%
-200.1%
-2691.2%
Other Income [R]
0.0%
–
–
Taxes
Income taxes
0.10
0.10
0.10
0.0%
0.0%
0.0%
Payroll taxes
0.0%
–
–
Real estate taxes
0.0%
–
–
Other taxes (specify)
0.0%
–
–
Other taxes (specify)
0.0%
–
–
Total Taxes [S]
0
0
0
0.0%
0.0%
0.0%
Net Profit [T=Q+R-S]
-391,347
-42,083
-1,174,617
-136.1%
-200.1%
-2691.2%
Appendix (3): Cash Flow Statement for Kahrab Lighting Factory for the coming five years
Year 1
Year 2
Year 3
Year 4
Year 5
Cash flows from operating activities
605,726
1,211,452
1,635,460
4,020,507
5,025,633
Cash flows from investing activities
(363,435)
–
–
–
–
Cash flows from financing activities
181,717
(27,257)
(27,257)
(27,257)
(27,257)
Net Increase in cash
424,008
1,184,195
1,608,203
3,993,250
4,998,376
Cash at Beginning of Year
–
424,008
1,608,203
3,216,406
7,209,656
Cash and cash equivalents at end of year
424,008
1,608,203
3,216,406
7,209,656
12,208,032
Appendix (4): Business Model Canvas for Kahrab Lighting Factory
Designed for:
Designed by:
Date:
Version:
Business Model Canvas
Kahrab Factory
Entrepreneurial Team
24/11/2021
1
Key Partners
Key Activities
Value Propositions
Customer Relationships
Customer Segments
– Qatari Regulatory Authorities
-Technology providers for smart lighting
-Raw Materials Suppliers
-Advisory Services (anergy audit and soultion design)
-Project Services(project management, Installations)
-Life cycle services(support Maintenance, performance)
-Pay for the light not for the equipment concept
-Lighting as an emotion and as feeling
-Adabtable and flexible solutions
-Recycling the used equipment to reduce waste and sustain the environment
– Quicker services and maintenance
-Superior employee-customer relations.
-Strategic lasting realationships
– Royalty programs
– Unique products and services/After sales Service plans.
-Business outlets and shops of:
Buildings and Shops.
Electrical Shops.
Megastores.
Superstores and hypermarkets.
-Governmental, semi-governmental, and non-governmental associations.
-Stakeholders of the construction industry
-Customers for the lighting items, includes distributors, traders, and merchants
Key Resources
Channels
-Human resources (Engineers in Lighting and qualified, trained technicians)
-Innovative technologies
-Green energy technologies
-Existing Customers
-Public Bidding/ Governments projects
-Sales Force
Cost Structure
Revenue Streams
-Design of customized lighting structures
-Installation and maintenance of equipments
-Primary revenue stream comes from sales of lighting products
-Secondary revenue stream comes from maintenance and specialized lighting modifications and parts
-Customers can pay in advance or through financing
Appendix (5): Empathy Map 1
Appendix (6): Empathy Map 2
Appendix (7): Value proposition canvas
Group Presentation
Speaker Notes
The Kahrab lighting factory is regarded as Qatar’s first lighting manufacturer. Its primary goal is to provide information about spot lighting equipment and maintenance services. Kahrab aspires to portray a Qatari Brand image capable of generating, producing, and offering lighting services locally and regionally, in terms of displaying a long-term brand image and high-quality goods of the state of Qatar. In terms of offering lighting solutions, KAHRABA will be a trusted Qatari brand by many companies, including all of Qatar’s prominent enterprises.
Kahrab Lighting Factory is attempting to differentiate itself from its competition. The firm will employ an experienced team capable of designing and manufacturing a diverse range of lighting products for the Qatar market. In addition, the corporation will collaborate with its sibling companies and linked brands. Along with these characteristics, the corporation is attempting to gain a competitive advantage by employing cutting-edge manufacturing equipment. Because the technology and tools employed are modern, the design and production processes will be automated.
Speaker Notes:
To bring high-quality, leading lighting technology to the Qatari market, which will be manufactured in Qatar and incorporate cutting-edge designs. The objective of Kahrab LIGHTING is to manufacture superior and cutting-edge lighting and to offer exactly what the market requires. The facility will be located in Qatar and will give a strong image of the Qatari brand, demonstrating reliability and dynamism. Our goal is to deliver eco-friendly, long-life products rather than short-life products, as well as to reduce the process of product maintenance and repair.
Kahrab Lighting Factory will take a different approach in the operations of this company since it undertakes a different operational model, although founded on the core components of the brand’s mission and vision.
Speaker Notes:
The entrepreneurial team has defined a set of unique features that make it easier to explore the market for enhanced operations and effective production and distribution of the lighting items.
The factory is expected to grow and expand, also, the operational aspects of the industry will define and dictate the dynamics of its operational team. The mandate of kahrab’s team is to enhance the growth of this new company upon its establishment.
The company’s business strategy and operational undertakings will be defined and dictated by the capabilities of its management and executive team.
Since Kahrab is a new venture, the workforce will be expected to meet its goals and objectives.
The workforce will perform at the highest level through service delivery and ensure that the company aligns with its mission and vision.
This team will involve experience and skilled personnel that warrant a successful future and success of the team. One of the traits that justify the effectiveness of this team is its ability to operate timely. Timeliness is crucial in enhancing the performance of an organization since it entails meeting obligations within the stipulated timelines.
Speaker Notes:
Kahrab considered two parts for the problem statement, the first section is from the view of Qatar’s vision 2023, on the other hand, the second section for the problem statement is taking into consideration the demand of Qatar inhabitants on the local market.
Speaker Notes:
Qatari customers seek for quicker maintenance service with high-quality lighting products and services at reasonable prices, as well as quick maintenance and replacement components. Electrical lights are completely imported into Qatar, and no local manufacturing facilities have been developed to suit the country’s lighting needs. On-site maintenance and spare parts are not readily available, which is a key factor in any industry.
GDP encourages the investment.
Taxes rate has good impact on refreshing the investment move in Qatar.
Kahrab factory has a good chance to expand in Qatar due to economic growth.
Qatari market has many industries nowadays.
Speaker Notes:
Products will be available in the Qatari market for various consumer segments, these products are designed to meet the needs of the market, whether at the operational level of companies or the daily needs of customers.
Speaker Notes:
This slide will give an idea about what products Kahrab factory is offering, as well as the places in which the factory’s products will be heavily concentrated, especially as it is considered the main target for the factory’s products.
Speaker Notes:
The consumers segments and targeted market has been identified as per business operations.
By identifying these factors, this will assist in the process branding and promotion.
The industry needs to segment its market, especially if it has a large portfolio of the products and services it offers to the market.
Speaker Notes:
The company can undertake different efforts to maximize its performance in this market. It can also predict its threats and adopt necessary strategic initiatives to navigate these uncertainties that might compromise its productivity. An examination of the SWOT analysis findings highlights that Kahrab Lighting Factory has an effective business strategy informed by the internal and external factors in the marketplace. Therefore, the results and trends of the SWOT analysis highlight that this entity is strategically positioned to meet its objectives. The company can use its strengths to leverage its position in the market and operate from an informed position. On a different note, the company can use its opportunities and existing threats to formulate a strategy informed of macroeconomic, socioeconomic, and political factors. Such a strategic approach is instrumental in helping the company explore its market dynamics and excel in its undertakings. The table below summarizes its SWOT analysis and findings.
Speaker Notes:
Kahrab items are one-of-a-kind and come in a variety of shapes, colors, and varieties to appeal to a wide range of Qatari consumers.
The organization will implement aggressive marketing techniques to aid in forecasting, investigating, and capitalizing on the Qatar and Middle East markets. It is important to mention that the organization is dedicated to success in this sector. A succession of tactics to strengthen and increase its competitive advantage validate stakeholders’ conviction in Kahrab’s Lighting Factory’s ability to flourish in Qatar and the Middle East.
Speaker Notes:
The business will adopt both mass and direct marketing.
Direct marketing will also be used to target specific customers and suppliers through emails, telephone calls,
The company will also it is aimed to develop strategic partnerships with the key partners and corporations.
Speaker Notes:
As usual, all companies of different types have competitors in the market, and Kahrab Company has many competitors in the Qatari market, which are: Al Bayan, Costal Qatar, Futao, Goldwyn, Gulf Medium, Spectrum.
Kahrab Lighting Factory has many features such as effective entrepreneurial team and sustainable operational strategy. However, the presence of its assorted portfolio and its seeking to embrace product differentiation causes the main reason of its competition. All of his will make the company able to Fulfills varying needs and preferences of the customer base.
The current competitors are only importing lightings but not manufacturing.
Their products are not well-known across the country.
They don’t have variety of products.
Within two years, new entrants may compete in the market.
Speaker Notes:
The company will utilize the technology needs for the market such as new lighting designs and stylistic themes. The technology will accomplish the planned production of both function and decorative lighting. The lawful natural elements include license acquisition and compliance with environmental laws.
Speaker Notes:
The proposed business will use high-quality appliances, machines, and equipment to make lighting products. Automation will be critical in automated methods, modalities, and procedures.
Speaker Notes:
The company should develop and maintain a highly operational business approach to bolster its success. Kahrab Lighting Factory include a skilled, proficient, and well-trained team. so, the company should Insure team engagement with long-term and short-term objectives.
The company should Focus on digital marketing, provide technological training for staff on regular basis to follow the global technological trends and ensure the flow of importing the raw materials.
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