F
D
C
B
A
Rhetorical
Awareness
Response to situation, including purpose, audience, register, and context
Overlooks two or more aspects of the situation or assignment, and thus does not fulfill the
task
Overlooks at least one aspect of the situation or assignment and thus compromises effectiveness
Attempts to respond to all aspects of the situation or assignment, but the attempt is incomplete
Addresses the situation or assignment in a complete but perfunctory or predictable way
Addresses the situation completely, with unexpected insight
Stance
Argument, significance and implications (“so what” factor)
Involves an unspecified or confusing argument; significance is not evident
Makes an overly general argument; significance is
difficult to discern, or not appropriate to the rhetorical situation
Makes a simplistic or implicit argument, or multiple arguments that have no clear connection to one another; gestures towards significance, but does not fully develop it
Makes an explicit and straightforward argument that does not oversimplify the problem or question; explores at least one implication of the argument in depth
Makes a complex, unified argument that clearly articulates a position or stance; explores multiple implications of the argument
Development of
Ideas
Evidence, analysis, and substance
Claims requiring support are not backed by necessary evidence; lacks analysis of major pieces of evidence; content is not substantive
Evidence and/or analysis is weak or contradictory; does not account for important evidence that could support or disprove the argument
Evidence provides minimal but necessary support to each point; attempted analysis is not sufficient to prove the argument
Evidence and analysis are substantive; they support the argument and related claims, but are mostly predictable
Evidence fully supports and proves the argument and all related claims; evidence is always paired with compelling analysis
Organization Structure and coherence, including elements such as introductions and conclusions as well as logical connections between points
Lacks unity in constituent parts; fails to create coherence among constituent parts; contains major argumentative holes or fallacies
Uses insufficient unifying statements; uses few effective connections; some logical moves necessary to prove the argument are absent
Uses some effective unifying claims, but a few are unclear; inconsistently makes connections between points and the argument; employs simplistic organization
States unifying claims with
supporting points that relate clearly to the overall argument and employs an effective but mechanical scheme
Asserts and
sustains a claim that develops logically and progressively; adapts typical organizational schemes for the context; achieves substantive coherence
Conventions Expectations for grammar, mechanics, style, citation
Involves errors that
risk making the overall message distorted or incomprehensible
Involves a major pattern of errors
Involves some distracting errors
Meets expectations, with minor errors
Meets expectations in a virtually flawless manner
Design for Medium Features that use affordances of the genre to enhance factors such as usability and comprehensibility
Lacks features necessary or significant for the genre; uses features that conflict with or ignore the argument
Omits some important features; distracting inconsistencies in features; uses
features that don’t support argument
Uses features that support the argument, but some match imprecisely with content; involves
minor omissions or inconsistencies
Supports the argument with features that are generally suited to genre and content
Promotes engagement and supports the argument with features that efficiently use affordances
Authors:
Total number of points:
Comments:
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