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Vision/Mission and Brand Definition
Samara Luke
TRVL6140
7/25/2021
Vision/Mission and Brand Definition
Vision: Thailand will be transformed into a freshly industrialized intermediate nation delivering a good standard of living to every resident by 2022 in a cleaner and safe atmosphere. Established as a result of an all-inclusive and active stakeholders dialogue approach including from citizens around the nation,”
Mission: To effectively and successfully govern the nation and ensure equality in all public sectors.
Thailand’s economic growth is being accelerated by the state’s adoption of the Bio-Circular-Green (BCG) economic paradigm. General Prayut Chan-o-cha, Prime Minister and Défense Minister lately presided over a conference to debate as well as adopt the foundation for the BCG Economy Model Strategic Plan, 2021-2026, developed by BCG Economy Model Group. The panel further concluded that the BCG economic concept should be included in the state discourse. Thailand’s power and capacity in biological and cultural variety will be enhanced and developed more under this paradigm. It would also be linked to the concepts of the Sufficiency Economy Philosophy, which are in accordance with the SDGs. The BCG Economy Model Strategic Plan, 2021-2026, is divided into four initiatives. The first approach is to ensure the long-term viability of economic foundations and diversity by balancing conservation and utilization. The second model entails local participation and local economic growth via wealth, assets, culture, innovation, and advanced technologies. The third plan would boost industry growth within the BCG economic paradigm for long-term viability. To improve manufacturing effectiveness, expertise, innovation, and technology must be used. The environmentally friendly “less is more” production strategy will be highlighted. The fourth strategy is to improve resiliency in the midst of worldwide transformation in an effort to lessen its consequences. Research, innovation, and invention will be used to help societies and businesses realize their full capabilities.
The country and commercial companies aim to thrive by joining the industry as low-cost manufacturers, manufacturing products and commodities at a lower cost than regional and global competitors. These efforts at production can take numerous forms: (1) The main prevalent action is to enter into an OEM agreement with foreign associate enterprises in search of a low-cost production source. This is a good agreement for the freshly manufacturing corporation since it ensures a marketplace for its fi manufactured products. (2) The second strategy is to make essential goods at a cheaper cost. Because competitive and profitable sectors lack uniqueness, the rivalry is mainly centered on price. Aside from prices, service factors such as lot sizes and shipping periods will also play a role in industry success. As a result, being a prepared and competent supplier is generally enough to penetrate the industry.
The idea of a place brand is incredibly compelling. There are four primary objectives to brand a location: to draw customers to increase the value of the location, generating enterprise, enticing citizens, and improving exports desirability. It has been demonstrated that the effect of place brand on qualitative assessments is nearly comparable to that of the brand name. Place brands are a synthesis of the sourced element and the source location. The sourced element is a component of the offer, such as production, the materials utilized, or design expertise. The supplied location is the factor’s point of origination.
Thailand’s economy is overly reliant on a small number of economic areas, necessitating an economy dominated by corporate market growth. One of the options proposed by the Thailand administration is the formation of localized business partnerships. It is built on companies and municipalities banding up to create localized business partnerships whose geography accurately matches Thailand’s geographic, industrial zones. A platform of localized business partnerships has been formed to assist regional business partnerships in sharing expertise and concepts. Given the global attention and recognition that spatial collaborations are a crucial requirement for LED. According to Helmsing (2001), LED can be characterized as a process in which collaborations among municipal authorities, population organizations, and the corporate industry are formed to administer available assets, generate employment and boost the economics of a well-defined territory. It emphasizes regional sovereignty through using localized personal organizational and physical resources. Through discourse and planned activities, regional economic growth efforts mobilize players, organizations, and assets and establish new organizations and regional institutions. OECD founded the Forum on Partnerships and Local Development, a community of professionals in financial growth, jobs, education, and societal participation. The Forum strives to increase the capacity of stakeholders at all stages to collaborate to effectively address contemporary financial and societal concerns. It brings together stakeholders from the federal administration, regional governments, employment and training organizations, enterprises, and non-governmental organizations to share experiences to accomplish cross-cutting goals with restricted funds. According to the OECD, partnerships can be of considerable assistance in boosting LED efficiency: city partnerships, specifically, offer a vehicle for local organizations to collaborate and adjust their strategies to effectively represent the requirements of individuals and the business at the regional scale. Partnerships are therefore an essential tool for local government.
Governments, the commercial industry, and the public community are proactively seeking broad collaboration to effectively address both populace’s present and future issues and support healthy localized financial growth. It is commonly acknowledged that free open discussion can lead to inventive answers to society’s most pressing problems. Partnerships should be a required method for addressing problems with communal importance, particularly at the municipal level where issues and people are closer at hand.
References
Strategic plan to move Thailand forward with BCG economy model. (2021, June 18). https://thailand.prd.go.th/1700/ewt/thailand/ewt_news.php?nid=10661&filename=index/
The five key advantages of public-private partnerships. (2015, March 23). Strategic Partnering. https://strategic-partnering.net/the-five-key-advantages-of-public-private-partnerships//
Who are the stakeholders in economic development? (2020, November 23). Denver South. https://denver-south.com/who-are-the-stakeholders-in-economic-development//
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