BUS3003: Global Business Development Ability to identify key challenges facing a firm in an industry embarking on Foreign Direct Investment and the implications of investing in a different market, political and cultural environment. Likewise, it will provide students with the skills for problem-solving: present and discuss opp

Ability to identify key challenges facing a firm in an industry embarking on Foreign Direct Investment and the implications of investing in a different market, political and cultural environment. Likewise, it will provide students with the skills for problem-solving: present and discuss opportunities for business from a global perspective considering the increasing interconnectivity and challenges in the international business environment.

The Assignment Task

You must choose a product (in origin) sold in a developed market of your choice for less than £10. Discuss the international business and strategy for the product into another developing market in a different continent of your choice.

Part A

• The brand and product selected
• Choice of a country and analysis, but you must explain why the selected product would be suited to that market and why the market is attractive for investment. Use relevant data and business theories to support your discussion.
• Select and justify an international business strategy that firms could adopt, considering pressures for price reductions and local responsiveness. What structure and control mechanisms would you recommend for the strategy to be adopted considering the cost or implication for using vertical differentiation, horizontal differentiation, need for coordination, performance, and need for culture control.
• Select and justify an FDI entry mode strategy for entering the developing market.
• Select and justify strategies that your firm could use to increase its profitability, either reducing cost or adding value in the existing market. Use relevant theories and empirical examples to support your answers.

Part B

• Consider the learning activities, in-class workshops, and e-tivities. What have you learned from these? How has your personal development progressed, identifying transferable skills and knowledge?
• It is important to point out that you cannot select a product that already exists in the developing market you have chosen. For example, Coca-Cola is already sold in Poland, so you would not be able to choose this for the assignment.
• It is important to point out that you cannot select entry modes that are not an aspect of FDI