Marketing 3500
Marketing Objectives- Hot Tub Boats
Setting marketing objectives will assist the company developed a clear picture of what it wants to gain from the marketing. First, the company will employ two social media managers who will engage customers and potential customers on Instagram, the website, and other social media platforms. The company anticipates gaining 1000 more followers in one month through constant engagements with potential customers. Additionally, Hot Tub Boats aims to increase awareness by creating profiles on Facebook and TikTok and getting at least 1000 followers each for the coming month.
The geographic position and the nature of the enterprise limit the consumers to those aged 18-35 years. Limited clientele might hinder the company from achieving its maximum potential. The company will employ one trained lifesaver guard to widen its clients’ base per every two boats. The guards will be on the lookout every time the customers are on board. Further, the company will introduce special racking devices in every boat to allow the lifeguards to monitor the vessels easily. Further, the company will introduce children’s playgrounds and swimming pools with customized hot tub boats. Parents will therefore find it possible to visit the enterprise with their children for holidays.
The enterprise is located in an exotic environment, thus charging $340 per two hours. The company aims at getting a customer base that will not feel overpriced by its pricing. First, the company does not plan to reduce the rate per hour since there are arrangements to employ lifeguards and social media managers. However, the company will engage the marketing team to physically advertise through road trips in high-end estates in New York and the outskirts of Seattle. Additionally, creating a profile on Facebook and TikTok will help the company attract a wide range of clientele who can afford the services.
With numerous States having access to water bodies, the company’s main objective is to attract countries with no significant water bodies to enjoy the serenity in Hot Tub Boats Company. The company will partner with travel agency companies in landlocked cities like Arizona, Arkansas, Kentucky, among others, for the first quarter of the year. The convenience of having a travel package catering for flights, hot water boats, accommodation, and meal plans would fit many people who regard holidays as time-consuming. Marketing in landlocked cities through the travel agency will improve the impact of marketing compared to marketing in the towns with access to beaches.
Availability of hot tub boats is a competitive edge for the company, especially in the Winter season. In its marketing, the company aims at convincing potential clients that a holiday can be warmer than staying indoors. However, since most potential customers hardly find time for holidays, the company will offer subsidized rates per individuals on weekends. In addition to paying $350 per two hours, individuals taking vacations on weekends will be given a bonus of 30 minutes to enjoy sailing in the hot tub.
Further, the company aims at building strong customer relations, which will make marketing efficient. Immediately after the holiday, the customers will be requested to leave reviews on the social media pages. Additionally, the social media management team will engage the customers on what they wish to be improved and enjoyed most during the holiday. Further, the team will update customers who ever visited new offers and special packages every month. Maintaining relationships with customers will help the company grow a network of customers, thus more potential customers.
References
Senthilkumar, J., Aravinth, S., Gokulraj, J., & Iyyanar, P. (2017). A Trend-Setting Integrated Digital Marketing Strategies for Business Promotions. SSRN Electronic Journal. DOI: 10.2139/ssrn.3133515
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