Part 1 (max 500 words) – Critically consider and evaluate the role and value of

Part 1 (max 500 words) – Critically consider and evaluate the role and value of the perdormance assessment approach. Part 2 (max 2500 words) – Incorporate available info, investigate a significant aspect of the recent performance (e.g investment, management ot financial) of an organisation of your choice – private or public sector, profit seeking or non for profit and clearly state amd justify (from your chosen evaluation standpoint for instance; a shareholder, analyst, employee or manager) the likely consequences of its assessed performance on your future actions. Please reflect the following topics in the essay: 1. SMART objectives 2. Ratios – its trends, its uses in assessing company performance, limitations of financial ratios and apply ratios to set of accounts and imterpret the results. 3. Bussiness planning, budgeting and forecasting, cash flow and balanced scorecard approach 4. Cost – understanding of cost, cost used for pricing and valuation, cost classification and characteristics, absorption and activity based cost methods, Marginal and Break even costing methods, indirect expenses and overhead. 5. Investment Appraisal 6. NPV analysis 7. Funding – financial decision making frameworks, internal and external sources of funds