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In 1 page please answer the following two questions. Please use 1 references per

In 1 page please answer the following two questions. Please use 1 references per question.
1-Marketers make heavy use of both primary and secondary data. Describe primary data and secondary data. What are possible benefits or drawbacks of using each of these data types?
2-Choose 1 psychological factor that affects consumer behavior, and describe how it affects purchase decisions.

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