ASSESSMENT BRIEF
Subject Code and Title MGT609 Managing Information Systems
Assessment Assessment 2: Case Study Report
Individual/Group Individual
Length 1500 words (+/- 10%)
Learning Outcomes a) Evaluate the role and evolving nature of information systems in a variety of dynamic business environments.
b) Critically examine the impact of information systems on business decision-making.
c) Critically analyse the role of information systems in facilitating business process re-engineering.
Submission Due by 11:59pm AEST/AEDT Friday of Module 4.2 (Week
8)
Weighting 30%
Total Marks 30 marks
Task Summary
Assessment 2 requires you to write a 1500-word report on the development and usage of Business Intelligence Systems (BIS) in a restaurant chain business. You are required to evaluate how a BIS may add value to a business, explain what sets a BIS apart from a normal information system with a reporting functionality, report the lessons and tips you learnt from developing and using BIS in the case study and critically discuss whether the decision recommended by a BIS should be trusted without reservation.
Context:
Business Intelligence Systems (BIS) play an integral role in the success of modern businesses. An understanding of their strategic role and the ability to critically examine the impact of BIS have on business decision-making are essential to information systems managers. In this Assessment, through a case study, you will demonstrate your understanding of BIS, its value-adding capacity in contemporary businesses, and your ability to manage and use BIS in a business context.
Instructions:
This assessment is based on a case study. You are required to first read and understand the belowmentioned case and write a report addressing a number of tasks listed below.
The case is titled “The brain behind the big, bad burger and other tales of business intelligence”, which can be accessed from:
• Adapted from Case Study 12-2 in: Pearlson, Keri E., et al. (2016). Managing and Using
Information Systems: A Strategic Approach, 6th Edition, Wiley, 2016. ProQuest Ebook Central. Retrieved from https://www.cio.com/article/2439016/the-brain-behind-the-big-bad-burger-and-other-tales-of-business-intelligence.html.
Please note that there are two pages in this case study, and you need to read BOTH pages.
You are then required to write a 1500-word report addressing the following tasks:
• Survey the application of Business Intelligence System (BIS) in two (2) industries including restaurant chain industry and evaluate whether, if so how, a BIS can add value to the business in respective industry. In your evaluation for restaurant chain industry, use CKE as an example. Explain how a BIS is different from an information system with a reporting functionality.
• Discuss the lessons you learnt from developing and using BIS at CKE that you can use to advise other similar businesses.
• Discuss the barriers the owner of a business may face in rolling out a BIS for the management of the business. Discuss how solve the challenges.
• Critically discuss whether business should always trust the decisions made by a BIS. Discuss whether the introduction of Monster Thickburger is a good idea? If you do not think it is a good idea, discuss what other factors a BIS should consider or what input BIS should be fed so that it does not recommend such an idea.
• Make 2-3 recommendation with respect to rolling out and using BIS at CKE.
General Assessment Requirements:
Your report should include the following:
1. Title page: Subject code and name, assessment number, report title, assessment due date, word count (actual), student name, student ID, Torrens email address, learning facilitator. (Not included in the word count).
2. Executive summary: This section should include the purpose of the report, the problem including key issues considered and how they were investigated, your findings and recommendations. This section should be approximately three quarters of an A4 page but must not be longer than one (1) A4 page. Please be advised that no references are required in this section. (Not included in the word count).
3. Table of Contents: You require to list the report sections and sub-section using decimal notation. You require to to include the main headings and subheadings with corresponding page numbers, using a format that makes the hierarchy of topics clear. Because you are including a ToC, the report pages should be numbered in the footer as follows: title page has no page number; and main text to have Arabic numerals commencing at 1. Create the ToC using MS Word’s ToC auto-generator rather than manually typing out the ToC. Instructions can be found here https://support.office.com/en-gb/article/Create- a-table-of-contents-orupdate-a-table-of-contents-eb275189-b93e-4559-8dd9-c279457bfd72#__create_a_table. Not included in the word count.
4. Introduction: In this section, please provide a brief description of the company as given in the case scenario including any assumptions, a concise overview of the problem you have been asked to research, the main aims/purpose of the report, the objectives to be achieved by writing the report (include the tasks outlined in the case study) and how you investigated the problem. Provide an outline of the sections of the report at the end of this section. (approximately 200 words).
5. Body of the report: Please make sure touse appropriate headings in the body of the report. Ensure that you address the tasks listed in the case study scenario. Please Do NOT use generic words such as ‘Body, Body of the Report, Tasks’ as section headings. Create meaningful headings and subheadings that reflect the topic and content of your report. (Approximately 1000 words).
6. Conclusion: Restate the purpose of the report and key issues investigated and the related findings based on your research and analysis. Explain the significance of your findings for addressing the problem stated in the case scenario and any limitations. State how your report has achieved its objectives and any future work to be considered. (Approximately 150 words). 7. Recommendation: Make 2-3 specific recommendations to the organisation in the case study. All recommendations must be based on the findings of the “Report” and must be actionable and well justified by utilising appropriate references. You should use dot points for the recommendations and each recommendation should start with an action verb. (Approximately 150 words).
8. References. Make sure to list all the used references not only within the report but also I nthe References list in an alphabetically order. Please make sure to check the APA 6th Edition Referencing Style Guide for your information. Not included in the word count.
9. Appendices (Appendix A, Appendix B, …) if necessary. (Not included in the word count).
General Assessment Requirement:
• Incomprehensible submissions. Assessments provide the opportunity for students to demonstrate their knowledge and skills to achieve the required standard. To do this, assessment responses need to be both clear and easy to understand. If not, the University cannot determine that students have demonstrated their knowledge and skills. Assessments will, therefore, be marked accordingly including the potential for 0 (zero) marks where relevant.
• Case study. Assessment response must focus on the case study scenario given in the Task Instructions. Any assessment items that do not address the case study scenario may be awarded 0 (zero) marks.
• Track changes. If you use Track Changes when writing your assessment, you must ensure that the submitted document is the final and correct version of the document. That is, if your submitted report contains Track Changes or Comments or any other editing marks it may be awarded 0 (zero) marks. It is your responsibility to submit the final and correct version of your report.
• Check with marking criteria. Before submitting your assessment, you should check it against the assessment criteria and the marking rubric included in this specification to ensure that you have satisfactorily addressed all the criteria that will be used to mark your submission.
• Academic language. All submissions should be thoroughly proof-read for spelling, typographical or grammatical errors before being submitted. Do not reply on the ‘spell-check’ function in your word processing program. If, for example, ‘affect’ is substituted for ‘effect’, your program may not detect the error.
• Referencing. It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing here http://library.laureate.net.au/research_skills/referencing Submission Instructions:
• Means of submission. ALL students must submit ONE Microsoft Word document (.doc or .docx) via the Assessment link in the main navigation menu in MGT609: Managing Information Systems. Physical copies/Email submissions are not accepted.
• No Zipped files. Students MUST NOT zip the Microsoft Word document and submit it as one single zip/compressed file.
• Complete and correct submission. Once Assessment are submitted, they are FINAL and therefore cannot be modified. Please ensure that your submissions are final, correct (correct files in correct format) and complete before submitting on Blackboard.
• You are expected to begin this assessment when you begin the trimester, especially as you relate the learning activities (formative assessment) in the modules to this and the other (summative) assessments. Be sure to keep several drafts of your work as well as your notes and any sources you used to draw on in preparing your report.
• Students are responsible for keeping appropriate back-ups and drafts of their assignments and to submit the correct version.
Learning Rubric: Assessment 2 Case Study Report
Assessment Attributes Fail (Unacceptable) 0-49% Pass
(Functional) 50-64% Credit
(Proficient)
65-74% Distinction
(Advanced)
75 -84% High Distinction
(Exceptional) 85-100%
Knowledge and understanding
40% Limited understanding of
• the role of BIS in dynamic business environments;
• the impact of information systems on business decisionmaking.
Key components of the assignment are not addressed. Knowledge or understanding of
• the role of BIS in dynamic business environments;
• the impact of information systems on business decisionmaking.
Resembles a recall or summary of key ideas.
Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Thorough knowledge or understanding of
• the role of BIS in dynamic business environments;
• the impact of information systems on business decisionmaking.
Supports personal opinion and information substantiated by evidence from the research/course materials.
Demonstrates a capacity to explain and apply relevant concepts. Highly developed understanding of
• the role of BIS in dynamic business environments;
• the impact of information systems on business decisionmaking.
Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Well demonstrated capacity
to explain and apply relevant concepts. A sophisticated understanding of
• the role of BIS in dynamic business environments;
• the impact of information systems on business decisionmaking.
Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Mastery of concepts and application to new situations/further learning.
Analysis and application with synthesis of new knowledge
20% Limited synthesis and analysis.
Limited application/recommendat ions based upon analysis. Demonstrated analysis and synthesis of new knowledge with application.
Shows the ability to interpret relevant information and literature. Well-developed analysis and synthesis with application of recommendations linked to analysis/synthesis. Thoroughly developed and creative analysis and synthesis with application of pretested models and / or independently developed models and justified recommendations linked to analysis/synthesis. Highly sophisticated and creative analysis, synthesis of new with existing knowledge.
Strong application by way of pretested models and / or independently developed models. Recommendations are
clearly justified based on the analysis/synthesis. Applying knowledge to new situations/other cases.
Evaluation of information selected to support the case study
30% Limited understanding of key concepts required to support the case study.
Confuses logic and emotion. Information taken from reliable sources but without a coherent analysis or synthesis.
Viewpoints of experts are taken as fact with little questioning. Resembles a recall or summary of key ideas.
Often conflates/confuses assertion of personal opinion with information substantiated by evidence from the research/course materials.
Analysis and evaluation do not reflect expert judgement, intellectual independence, rigor and adaptability. Supports personal opinion and information substantiated by evidence from the research/course materials.
Demonstrates a capacity to explain and apply relevant concepts.
Identify logical flaws.
Questions viewpoints of experts. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Well demonstrated capacity
to explain and apply relevant concepts.
Viewpoint of experts are subject to questioning.
Analysis and evaluation reflect growing judgement, Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Information is taken from sources with a high level of interpretation/evaluation to develop a comprehensive critical analysis or synthesis.
Exhibits intellectual independence, rigor, good
intellectual independence, rigor and adaptability. judgement and adaptability.
Correct citation of key resources and evidence
10% Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. Demonstrates use of credible resources to support and develop ideas. Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements.
Show evidence of wide scope within the organisation for sourcing evidence. Demonstrates use of highquality, credible and relevant resources to support and develop arguments and position statements.
Show evidence of wide scope within and without the organisation for sourcing evidence.
