Assume that you are a communications manager working for the National Library Board tasked with developing an outreach effort to educate the elderly to know how to identify and deal with scams.
a) Distinguish the stakeholders that the National Library Board should target for an antiscam campaign by discussing how stakeholders can be identified and prioritised. Develop a strategy to raise awareness about mobile scams and activities that the National Library Board can hold to educate library patrons on how to deal with online scams.
(40 marks)
b) Evaluate how the National Library Board can communicate with existing and potential library patrons to increase library patronage by running outreach and education efforts. Develop and propose anti-scam messages, workshops and other related awareness efforts for the National Library Board to engage existing and potential library patrons through strategic communications to remain relevant.
(50 marks)
c) Language, content organisation and APA referencing.
(10 mdrks)
