Given the developments brought by the digital age, businesses such as House of Fraser have to consider the added value they deliver to customers and to become more service oriented, if they wish to survive the competition of online retailing platforms such as Amazon and Ebay. Traditional retailers have to be proactive by being present where their customers are and to provide them with services that suit their particular needs in terms of product prefe
Given the developments brought by the digital age, businesses such as House of Fraser have to consider the added value they deliver to customers and to become more service oriented, if they wish to survive the competition of online retailing platforms such as Amazon and Ebay. Traditional retailers have to be proactive by being present … Read more