Unit 3 Assignment
Checklist:
Step 1: Cultural Factors — Commisceo™ Global Consultants’ country cultural factors (put in country name and scroll all the way down.)
Identify several cultural factors in the country you are pursuing that may affect market expansion of the bakery such as: behavior patterns, the concept of time, lifestyle, etc.
- Considering these cultural factors, do you see them as possible opportunities or threats to entering this market? Please explain your response.
Step 2: Demographic Factors — U.S. Bureau of the Census: International database (do a search for “International database”)
- Identify at least four (4) demographic factors in the country you are pursuing such as education, the size, growth, and density of the population, and age etc. Use the U.S. Bureau of the Census’s database as a source of reference for the demographic information. It allows you to look up data by country and years.
- Explain why these demographic factors are opportunities or threats to entering this market.
Step 3: Economic Factors
Access The World FactBook from the CIA and select the country of choice in the upper right hand corner search box.
- Identify these three economic factors in the country you are pursuing: GDP per capita (see the reading area), GDP growth rate, and the unemployment rate in your chosen country.
- Explain why these economic factors are opportunities or threats to entering this market based on the country you chose.
Use bulleted points to make your main points (3-4 bullets per slide) and then explain those bulleted points in the notes section directly under the slide. Adding the audio necessitates you having either a built-in microphone in your computer or you can use any headset with microphone to record the audio portion. Access instructions for adding audio to your presentation
