MKT301 Principles of Marketing
SLP Assignment
Small Business MPR Communication
For this project, select a small business. It can be a store from your hometown, a favorite family-owned restaurant, or an online business. You may even use a small club, charity, group, or house of worship for the assignment. While large corporations use MPR, it can be successful in a local market because a few extra sales or one or two new customers can make a large difference for a small business.
An MPR communication combines a press release with blog writing. You want to make something about your chosen business interesting and newsworthy. It could be a story about the owners, the company helping the community, an event, or an innovative product or service it offers.
Headline
While you are writing, think about a great title that will make people want to read.
The Lead (50 words)
Start with an introduction that grabs the reader’s attention and make them want to find out more.
Includes who, what, where, when, and why plus subject, verb, and object.
The Body (200-300 words)
Focus on a single topic. Follow up with supporting information (the most important content first).
Divided into 3- to 5-line paragraphs.
Boilerplate Information
The organization’s name, address, etc. A little about the company (2-3 sentences).
EXAMPLE: Click on a News Release to see what Trident uses. Your version will be shorter.
Use the attached template (MKT301 SLP1) to create your submission.
Your submission will include:
A 1-page, single-spaced MPR communication for your chosen small organization or business.
