The following are term paper requirements:
The term paper must be ANALYTICAL, not descriiptive, and should be approx. 10 pages, double-spaced, 12-point font. Use your Marketing education and/or independent research to analyze some aspects of the organization or industry in which you did your internship.
For example, if you have taken courses in selling break down the company’s selling process, identify where there are opportunities for improvement based on what you know from your classes (or from the research you have done, including any study of best practices), and make appropriate recommendations. If you worked on a Marketing campaign, consider the strategic and tactical objectives of the campaign, assess how well these objectives were met and the reasons for not meeting objectives, and make appropriate recommendations based on what you have learned about Marketing (or from the research you have done, including any study of best practices). You should do some form of analysis; for example, compare results with objectives, compare results with industry benchmarks, compare practices with industry best practices, compare practices with what you learned in class, make some form of comparison or analysis, and base your conclusions and recommendations on that analysis. Do not simply describe what the company does and whether you do or do not like it. Do not just tell us WHAT; tell us WHY. Show that you are analyzing the topic and can support your opinions. Analyze and have a basis for any judgments you make.
Here are the responsibilities of my job and duties. Please indicate this information in the essay because I want the essay to sound personal.
The industry I am currently working in is Hospitality.
Job Location: Wyndham Houston Near NRG Park/ Medical Center
Job Title: Group/Corporate Sales Manager
Job Descriiption and Duties:
1. Assist with managing social media pages of the hotel, copies, and postings for upcoming concerts/events at NRG Park to attract new clientele.
2. Take pictures of Meeting rooms for Marketing collaterals and social media to promote special events and meeting space of the hotel.
3. Assist the General Manager and Director of Sales and Marketing with social media strategy ideas to promote hotel guest rooms and conference rooms.
4. Create flyers with locally negotiated rates to promote the hotel to achieve new business from local businesses.
5. Responsible for soliciting new business to potential clients from companies and creating groups with the group or corporate rates.
6. Responsible for organizing a site tour of the hotel for clients to persuade clients to sign a new contract with the hotel, then create a proposal for the potential client.
A little about the property I am currently working for.
It was Astroworld hotel, which was built in 1969 it has a lot of history, but the current owner bought the property in 2005, the property is very old and it has not been renovated since it was built, so it is really hard to sell but with a Wyndham brand name on the property, it helps to sell a small amount, but we have a long way to go to make this property really successful because the owner refuses to put money to improve the property. Therefore, we as a sales and marketing team have been doing our best to keep the business going even though we do not have as many resources as we should have for us to market and sell the property.
***Please indicate all the responsibilities/ duties and about the property because I want the essay to sound like personal experience because this is an essay for internship class credit. ***
