Why, during the 20th century, was GE such a successful company? What are the reasons for the collapse in GE’s financial performance during 2016-20? What advice would you give to CEO Larry Culp? In particular, would you continue with the restructuri

SEU The Worlds Most Admired Company Case Study

In this module, the role of the  corporate headquarters in a multibusiness company—in particular, how the  corporate headquarters can create value for the individual businesses.  This necessitates examining the role of the corporate headquarters and  its relations with individual businesses. For this week’s assignment,  review CASE 13 How Do You Solve a Problem Like General Electric?,  Chapter 13 (in your textbook).

Remember: A case study is a puzzle to be  solved, so before reading and answering the specific case study  questions, develop your proposed solution by following these five steps:

  1. Read the case study to identify the key issues and underlying  issues. These issues are the principles and concepts of the course  module, which apply to the situation described in the case study.
  2. Record the facts from the case study which are relevant to the  principles and concepts of the module. The case may have extraneous  information not relevant to the current course module. Your ability to  differentiate between relevant and irrelevant information is an  important aspect of case analysis, as it will inform the focus of your  answers.
  3. Describe in some detail the actions that would address or correct the situation.
  4. Consider how you would support your solution with examples from  experience or current real-life examples or cases from textbooks.
  5. Complete this initial analysis and then read the discussion  questions. Typically, you will already have the answers to the questions  but with a broader consideration. At this point, you can add the  details and/or analytical tools required to solve the case.

Case Study Questions:

  1. Why, during the 20th century, was GE such a successful company?
  2. What are the reasons for the collapse in GE’s financial performance during 2016-20?
  3. What advice would you give to CEO Larry Culp? In particular, would  you continue with the restructuring plan initiated by previous CEO John  Flannery, implement a more radical unbundling of GE, or retain GE’s  existing business portfolio? Clearly share your argument for the  selected strategy.
  4. How does the corporate management system being implemented by Culp  differ from that established by his predecessors at GE? Is the new  management system superior?

 

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