Module Number: BMP6002
Module Name: Strategic Management Year/Trimester/Cohort: 2022-23/Semester 1/June 23 Module Tutor/s: Thuraya El Kozeh
Assessment Number1A s s e s s m e n t T y p e ( a n d weighting)Case Study Analysis – 50% (2,500 words)Assessment NameCase Study / ProjectAssessment Submission DateSunday 13 August 2023 at 23:59
Learning Outcomes Assessed:
LO2: Evaluate external and internal environmental factors which impact on strategy.
LO3: Critically review an organisation’s strategic plan.
Assessment Brief:
Regent College London (RCL) was formed in 2010 as part of the Regent Group, an education, training and investment management business. Its vision is to be the UK’s first true technology enabled British university, with a global brand and campus from 2025 to 2030 (https://www.rcl.ac.uk/history-and-vision/). Critically evaluate RCL’s strategic plan. In your evaluation, address the following:
What external environmental factors have influenced the organisation’s strategic plan?
What internal environmental factors have influenced the organisation’s strategic plan?
Analyse the organisation’s strategic plan in light of these internal and external environmental factors.
Evaluate the effectiveness of the organisation’s strategic plan in achieving its objectives.
Provide recommendations for improving the organisation’s strategic plan in light of your analysis.
In your answer, you should demonstrate your ability to evaluate both internal and external environmental factors that influence an organization’s strategic plan, and to critically review the effectiveness of an organisation’s strategic plan.
Reference List should include three refereed academic journals and five academic books.
Assessment Preparation and Submission:
See section 12 of the module guide for Guidelines on the Preparation and Submission of Assignments.
Additional Submission Instructions:
You are required to submit a soft copy via “Turn-it-in UK” on the module Moodle page. The software will allow you to check your work against other material on the internet. It will also compare your work against other students work.
You will be able to upload drafts of your written work into turn-it-in as many times as you wish before the deadline.
You will not be able to overwrite the final submission after the deadline. You can only submit a single file.
Specific Assessment Criteria: (See Page 3 for General Assessment Criteria)
Excellent (70%+): The report will be to a high standard and will reflect the effective application of extensive reading. They will address the specific issues outlined in the assignment brief about Strategic Management theory and process. The report will contain minimal errors in spelling and grammar and will be accessible to readers from a range of cultural and social backgrounds.
Very Good (60 – 69%): The report will cover the salient points. The presentation will be very clear and informative. The report is very well written and presented in a structured and readable style.
Good (50 – 59%): The report will cover the salient points. The presentation will be clear and informative. The report is well written and presented in a structured and readable style.
Satisfactory (40-49%): A reasonable attempt will be made to prepare and deliver the report but will be under-developed and will not reflect effective teamwork.
Unsatisfactory (1-39%): Students who do not meet the requirements of a pass grade (40% or above) will not successfully complete the assessment activity.
General Assessment Criteria – Level HE6
%RelevanceKnowledgeArgument/ AnalysisStructurePresentatio nWritten EnglishResearch/ ReferencinCla85-Directly relevant to title. Expertly addresses the assumptions of the title and/or the requirements of the brief.Demonstrates an exceptional knowledge/ understanding of theory and practice for this level. Demonstrates the ability to expertly identifyMakes exceptional use of appropriate arguments and/or theoretical models. Presents an exceptional critical evaluation of theCoherently articulated and logically structured. An appropriate format is used.The presentational style & layout is correct for the type of assignment. Effective inclusion of figures, tables, platesAn exceptionally well written answer with standard spelling and grammar. Style is clear, resourceful and academic.Sources accurately cited in the text. An extensive range of contemporar y and relevant referencesss I100(Ex%cep tion al Qu alit y) Cla70-Directly relevant to title. Addresses the assumptions of the title and/or the requirementsDemonstrates an excellent knowledge/ understanding of theory and practice for this level. Demonstrates the ability to identifyMakes creative use of appropriate arguments and/or theoretical models. Demonstrates some distinctive or independentCoherently articulated and logically structured. An appropriate format is used.The presentational style & layout is correct for the type of assignment. Effective inclusion of figures,An excellently written answer with standard spelling and grammar. Style is clear, resourceful and academic.Sources accurately cited in the text. A wide range of contemporar y and relevantss I84(Ex%cell ent Qu alit y) Cla60-Directly relevant to title. Addresses most of the assumptions of the titleDemonstrates a very good knowledge/ understanding of theory and practice for this level.Uses sound arguments or theoretical models. Presents a sound critical evaluation of the materialLogically constructed in the main. An appropriate format is used.The presentational style & layout is correct for the type of assignment. EffectiveA very well written answer with standard spelling and grammar. Style is clear and academic.Sources accurately cited in the text and a wide range of appropriatess69II/i%(Ve ry Go od Cla Generally, addresses the title/brief, but sometimes considers irrelevantDemonstrates a good knowledge/ understanding of theory and practice for this level through the identificationPresents largely coherent arguments. Evidence of attempted analysis and criticalFor the most part coherently articulated and logically structured. An acceptableThe presentational style & layout is correct for the type of assignment. Inclusion ofCompetently written with minor lapses in spelling and grammar. Style is readable and academic in theMost sources accurately cited in the text and an appropriate reference list is providedss50-II/ii59(Go%od Qu alit Cla ss III (Sat isfa ctor y Qu40- 49 %Some degree of irrelevance to the title/ brief. Superficial consideratio n of theDemonstrates an adequate knowledge/ understanding of theory and practice for this level. An attempt is made toPresents basic arguments but focus and consistency lacking in places. Issues are vaguely stated. Descriptive orAdequate attempt at articulation and logical structure. An acceptable format is used.The presentational style & layout is largely correct for the type of assignment. InappropriateGenerally, competently written although intermittent lapses in grammar and spelling poseSome relevant sources cited. Some weaknesses inBor SignificantDemonstratesLimitedPoorlyFor the typeDeficiencies inLimitedderl ine Fail35- 39 %degree of irrelevance to the title/ brief.weaknesses in knowledge of theory and practice for thisargument, which is descriptive or narrative in style with littlestructured. Lack of articulation.of assignment, the presentationalspelling and grammar makes reading difficult.sources and weak referencing. Only thelevel. Key issuesevidence ofFormatstyle &/orSimplistic or most obviousand themes notanalysis.deficient.layout isrepetitious style Fail <34 %Relevance to the title/brief is intermittent or missing. The topic isDemonstrates a lack of basic knowledge of either theory or practice for this level, with little evidence ofInadequate arguments and no analysis. Descriptive or narrative in style with no evidence of critique.Unstructured. Lack of articulation. Format deficientFor the type of assignment, the presentational style &/or layout isPoorly written with numerous deficiencies in grammar, spelling and expression. Style is non-An absence of academic sources and poor referencing technique.
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