As part of your job in nearly any career, you will need to be able to communicate through writing. You may be asked to create
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As part of your job in nearly any career, you will need to be able to communicate through writing. You may be asked to create original written material that addresses a particular audience. To do this, you will need to organize your communication to ensure effective delivery of your message. In today’s world, one common delivery method is social media. As many organizations move their internal communication online, sites like Yammer, Slack, and Microsoft Teams blend social media and professional communication. Whether or not you use social media, its content and influence are likely a part of your life in some way. Blogging is another writing form used not only for personal expression, but also for marketing, promoting, creating online communities, and engaging audiences, all of which are goals of social media. For this assessment, you will draft a social media or blog post to demonstrate your ability to construct an original piece of written work.
Preparation
Recall 1 example of an effective social media post from a social media site or platform or from a blog site you have read and consider these questions as you prepare for this assessment:
Who is the intended audience for that social media post or blog post?
What makes that social media post or blog post effective? What might a social media post or blog post look or sound like if it were crafted to persuade an audience?
Before you begin this assessment, review the following resources to learn more about writing and formatting social media and blog posts:
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