. Activity #1 Instructions: Scenario: You work for the Coca Cola company and there is concern amongst Senior Management regarding the future direction of the company. You have been asked by your manager to conduct a SWOT Analysis of the business. Write a Memo identifying why you are conducting a SWOT analysis. Include an opening paragraph identifying the problem, the body of the document, which will include bullet form lists of the 4 sections below, and a short conclusion. The body of the document must include the following, in list format: • Strengths of the Coca Cola company and its products • Weaknesses of the company and its products • Opportunities that the company can take advantage of to improve its products and image • Threats to the future of the company In each of the 4 areas above, you must list a minimum of 3 to 4 items. Be sure to use the Memo format, full block style. Follow the rules of document design, including spacing. No salutation or closing signature. Use the following at the top of the document: MEMO To: From: Date: Subject: List any websites you referenced, link only. Assignment # 2 Instruction Part 1: 1. Watch Emily Eldrige’s TEDx Talk, “Why Collaboration is an Individual Effort”. 2. Write a list of 4 of the main messages that Emily shares in her talk. Attach the list at the beginning of your submission. Part 2: 3. Write an informational Memo to your project team (To: Project Team). The purpose of this memo is to provide your team with information about yourself as a team member. Your memo should include an introduction/conclusion and answer the following questions: 1. What unique qualities do you bring to a team in terms of your personality characteristics and quirks? 2. What formal role do you normally like to take on in a team? Why? 3. What informal role do you normally like to take on in a team? Why? 4. What do you most like about working in a team? 5. What do you like least about working in a team? 6. How do you overcome conflict when working in a team? 7. What do you consider the two most important qualities in a fellow team member? 8. What are four guidelines or rules you would like to see implemented in your team contract? Remember to use standard, full-block format for your Memo, with headings the following headings at the top of the message: Memo TO: FROM: DATE: SUBJECT: Give your message an appropriate subject heading. Since this is an informational message (as opposed to a negative or persuasive message), use the direct approach as your organizational pattern. You do not use a salutation or complimentary closing in memos (e.g. Dear ______; Sincerely ______). Be sure to properly proofread your work for correct grammar, spelling, and punctuation, as well as appropriate word choice and tone. example of the memo format is attached bellow. Capstone Project Part 1 – Research Contract What is a Project Contract? It is an agreement between two or more parties to accomplish a certain goal in a certain way. In this case, the Contract will be between me (your manager) and you (my employee). Create a Contract A contract will be designed so that you can establish ground rules and guidelines for your approach to the completion of the research. The contract will declare your project focus – the problem you will explore, along with the type of repurposing research content you will be creating. Reminder of Project Topic A problem many workplaces face is poor morale. There are a variety of reasons why morale in your workplace is low and this has been an ongoing issue in your company for the last 5 years. I, your manager, have asked you to write a contract of agreement that you will do this research for me. You must identify 3 reasons why poor morale is a problem in your workplace. The following information needs to be included in the contract: Capstone Project Name Project Description Name of the Writer Name of who will be receiving the final report Project Focus What is the problem you are researching? What is the history of poor morale in your workplace? List the 3 reasons why morale is poor. Cost – will there be a cost to doing the research? Repurposing Research Content – What is the format you will be using to repurpose the content of the Research Report? Work Plan – a chart similar to the one below that lists the steps you need to take to complete the do the research and complete the Research Report/Repurposing Research Content. a sample Work Plan / all the sample has been attached below Capstone Project Part 2 – Research Report Length: approximately 1200 words, typed (attachments not included). Reminder of topic: A problem many workplaces face is poor morale. There are a variety of reasons why morale in your workplace is low and this has been an ongoing issue for the last 5 years. You must identify 3 reasons why poor morale is a problem in your workplace. Your job will be to research this problem and propose a solution to this problem – a plausible action that could be taken to solve, or at least improve, the problem. Contents needed in the Research Report (you will receive marks for each of the items below): 1. Title page – Include all necessary information. 2. Executive summary – (See below) This always comes after the Title Page and before the Table of Contents. Summarize the key points in your report, including your recommendation. The idea of the Executive Summary is to catch the readers’ attention and make them want to read the larger report. 3. Table of contents – Be sure to number the pages of your report and use the numbers and the headings to create the Table of Contents. 4. Introduction – This will be similar to the introduction in your Capstone Contract and will include a short description of the project and why you are writing it. 5. Body of report includes – This is the main section of your report and includes information about your topic, discussion of the 3 reasons why poor morale is a problem in your workplace, your research, and the how you arrived at your chosen solution to the problem. Don’t make the recommendation yet. Be sure to include in-text citations in your research. If you do not have in-text citations, it is considered plagiarism and you will fail the Research Report. Also, be sure to use: Headings Subheadings Graphics 6. Conclusions and Recommendations – As part of the conclusion of your report, you are going to make your recommendation the solution you have chosen to the issue of poor morale in the workplace. 7. Reference List – Identify three secondary sources (see below for description) that you referenced in your report. You must have in-text citations that link directly to this reference list. Follow the APA style, as learned in class. 8. Appendices (optional) – These are used if you have a large attachment that is too big to add to the body of the report (e.g. interview questions and answers, survey questions and answers) How to add Charts and Graphics In a Word document or using Excel, click on “Insert”, then on “Chart”. There are many to choose from, including: • Pie chart • Line graph • Bar graph • Column graph You will receive marks for including a graph or chart. Use the data you created from the survey or the interview questions to develop this item. What is the difference between a Primary Source and a Secondary Source? Primary sources are typically the raw materials or the original content, providing a first-hand account of the events. Examples include interview transcripts, statistical data, and works of art. A primary source gives you direct access to the subject of your research. Secondary sources provide second-hand information and commentary from other researchers. Examples include journal articles, reviews, and academic books. A secondary source describes, interprets, or synthesizes primary sources. Primary sources are more credible as evidence, but good research uses both primary and secondary sources. What is the difference between the Executive Summary and the Introduction? An executive summary provides a condensed version of the document, enabling the readers to understand the full content by reading the summary. An introduction explains what the text is about and why it is written. (See the charge below)
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