Objective 1 Market Analysis/Environmental Analysis
Conduct an environmental audit of the company’s UK market sector and assess its overall competitiveness in the market)
Identify and analyse external factors that are relevant to the company’s strategy – linking each factor to either an opportunity or threat . Use the PESTEL framework for this analysis
Industry analysis (Porters 5 Forces) should be applied to assess industry attractiveness (each force should be discussed and assessed as High, Moderate or Low and industry attractiveness should be assessed having those forces in mind).
Objective 1 rationale:
As a consultant you will require an in-depth understanding of the company’s current position within the UK market through an analysis of the company’s external environment both at macro and micro level using PESTEL and Porters 5 Forces
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