Radio Advertisers Federation
Radio Rules!
The common assumption in the tech world is that old media platforms are dying a slow death. As smart devices become more and more ubiquitous, the need for more traditional platforms seems to only lessen with each passing year. At least that’s what many would have you believe. The use of radio as a method of reaching potential clients continues to be the route chosen by many successful businesspeople, as this report will surely have you conclude.
While there is no denying that the advertising field is a bit more crowded than it was in the past, it would be unwise to discount just how influential those older platforms remain. For example, radio, not smartphones or PCs, reaches more Americans each week than any other media platform, according to a recent Nielsen report charted by Statistical World.
Households Reached (in millions)
