Taking a selected company (BtoC or BtoB), students will analyze the international marketing strategy the company uses when adjusting its products or services to the
The post The international marketing strategy first appeared on COMPLIANT PAPERS.
Taking a selected company (BtoC or BtoB), students will analyze the international marketing strategy the company uses when adjusting its products or services to the different international markets where it operates. The student must then identify one new country where the company might launch their product/service and critically analyze the opportunities and associated risks for market entry.
The post The international marketing strategy first appeared on COMPLIANT PAPERS.
