You have been hired as a consultant on international business expansion to advise a local UK organisation that is not already present in international markets on how it can diversify it’s market through entry into ONE of the BRICS (Brazil, Russia, India, China and South Africa) countries. You must advise upon the development of an internationalisation strategy to cover the follo

Assignment Brief:

Read the following article available from The BBC Website;

UK economy flatlines as higher interest rates bite

Available at; https://www.bbc.co.uk/news/business-67370315

You have been hired as a consultant on international business expansion to advise a local UK organisation that is not already present in international markets on how it can diversify it’s market through entry into ONE of the BRICS (Brazil, Russia, India, China and South Africa) countries.

You must advise upon the development of an internationalisation strategy to cover the following:-

1. Provide a brief overview of the chosen organisation and the rationale for going international.

2. Critically discuss which specific BRICS country you would recommend them to enter and the rationale behind your decision.

3. Discuss typical barriers that will be faced as the organisation expands internationally.

4. Based on your analysis, critically evaluate a relevant implementation approach for the internationalisation process for the specified target market.

Notes for undertaking the assignment:

1. Your answers to the questions should be appropriately analysed and must be grounded in appropriate academic literature and must provide clear evidence of independent critical evaluation.

2. Students exceeding the word limit will be penalised.

3. Poor presentation of your written content including spelling mistakes, grammatical errors, poor sentence structure, paragraphing and etc will be penalised

4. Assignments will be graded on the basis of research done, analysis of the facts collated, stand taken and the justification of the stand.

5. All research must be referenced based on Harvard referencing. Improper or lack of either of these constitutes plagiarism and students will be awarded a Zero.

6. Students found copying from other students will also be charged with collusion and awarded a Zero.

Length required

4000 words (10% +/-).

Format and Layout

Please note the following when completing your written assignment:

1. Writing: Written in English in an appropriate business/academic style

2. Focus: Focus only on the tasks set in the assignment.

3. Ensure a clear title, course, and name or ID number is on a cover sheet and work is appropriately referenced.

4. Research: Research should use reliable and relevant sources of information e.g. academic textbooks and journals that have been peer-reviewed. The research should be extensive.

5. All referencing should be in Harvard style.

6. Follow the structure below;

Title Page

Table of Content (excluded from the word count)

Executive summary – (excluded from the word count)

Introduction

Analysis and discussion

Conclusions

Reference List (excluded from the word count)

Bibliography (excluded from the word count)

Appendix – please use judiciously (excluded from the word count)

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