To identify the impact of economic imperatives on the globalization of media. practice using critical thinking skills to evaluate influences on media content. Background:
The post Media Ownership Influences first appeared on COMPLIANT PAPERS.
To identify the impact of economic imperatives on the globalization of media.
practice using critical thinking skills to evaluate influences on media content.
Background:
Originally, mass media ownership was relatively decentralized, with nearly every city hosting its newspapers, radio stations, and even television stations. Over time, consolidation and mergers led to the rise of large media conglomerates fueled by the deregulation of media ownership restrictions with the Communications Act of 1996. This led to a handful of major corporations exerting significant control over multiple media outlets and across various platforms. Comcast, Disney, AT&T, Sony, Alphabet, and Meta are just a few of the major media companies in the United States and globally.
Activity:
A. Before you tackle this assignment, read Chapter 12 and Sections 13.1, 13.2, and 13.4 of Saylor’s Understanding Media and Culture.
B. Then, choose a news media outlet, such as The Washington Post or CNN, and visit its website to determine its parent company. Often this will be in the “Corporate” or “About Us” sections.
C. Consider and respond to the following questions:
1. Which of the three basic media business models does this media outlet fall into?
2. How does this media outlet employ each of the two ways that media receive revenue?
3. Does it exclusively use one way or a blend of the two?
4. How large is the parent company of this media outlet? Does it own any other outlets?
5. How might the parent company be using vertical integration to its advantage? What about horizontal integration?
6. Were there any surprises to what you found? Were there any corporate connections that you did not expect to see? Explain.
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