Project Deliverables
Course Project Deliverable 1 (100 points, Due Week 3) I chose Tesla
The first deliverable of the Course Project will include the following elements (review the elements that follow). This Course Project builds on each deliverable for Weeks 5 and 8. Review the rubric for the grading details and expectations. The paper should be three to five pages, not counting title and references pages.
• Title page
• Introduction
• Background/History
• Mission
• SWOT Analysis
• Porter’s Five Forces
• References
Course Project Deliverable 1 (Week 3)
The Course Project Deliverable 1 assignment is the integration of all the sections, including the introduction along with the following areas: Background/History, Mission, SWOT Analysis, and Porter’s Five Forces. The paper is to be completely integrated and presented in a logical order, written in APA and free of spelling and grammar errors. The following rubric does give details of what is expected in length for each section. Deliverable 1 should be three to five pages, not including the title and reference pages.
Criteria Description Points
Introduction In at least two to three paragraphs, explain what you found in this organization that most interests you and what the opportunity for learning is from analyzing them. What are the three most intriguing elements associated with this case? 15
Background/History Briefly describe the company in the case analysis. What is its primary business? Who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. This section should be three to four paragraphs. 15
Mission Locate or estimate the mission of this organization. Analyze it using concepts from Chapter 1 of the textbook. Include in-text citations from your outside source and the textbook, including page numbers (per APA guidelines). This section should be 2 to 3 paragraphs. 10
SWOT Create a SWOT analysis using concepts from Chapter 2 of the textbook and an appropriate 2×2 matrix. Include in-text citations from your outside source and the textbook, including page numbers (per APA guidelines). Give a brief description of each SWOT item (2-3 paragraphs). 20
Porter’s Five Forces Analyze the organization’s industry using concepts from the textbook, addressing all five forces in 1 to 2 pages. Include in-text citations from your outside source and the textbook, including page numbers (per APA guidelines). 20
References Use APA format with proper in-text citations and sources. Be sure each reference listed on the reference page has an in-text citation in the paper. 10
Documentation, Formatting, and Editing The draft is properly referenced according to APA guidelines. The paper is to be doubled-spaced using the same font and size for the entire paper and include a title page. The draft is spell-checked and proofed for grammatical accuracy. 10
Total 100
Course Project: Development and Analysis
Overview
Case studies are used extensively in teaching business. Case studies can serve as an excellent resource for revising and adapting policies. Typically, students perform an analysis on a case study prepared by an author or the professor—in this instance, the student is the author of the case. The case study research strategy provides the opportunity to develop an in-depth understanding of an organization or event. Data can be collected from multiple sources (i.e., company websites, interviews, or published articles). Often, case studies provide evidence for establishing best practices, developing policies and procedures, and evaluating next steps.
In this project, you will select, develop, and analyze an in-depth case analysis. This project aims to utilize course concepts to strategically analyze an organization of your choosing from one of the cases. The Course Project will build on the skills developed by the case analysis assignments done throughout the course. You will select one case for all three parts of the Course Project.
The Course Project allows you to practice and apply specific strategic management skills learned in this course. The knowledge you have will assist you further with your professional or personal goals. The project is divided into three deliverables. You are encouraged to complete a section of your Course Project every week. This Course Project builds on each deliverable.
Note: You should start working on each section on the week the lesson material is covered.
• Deliverable 1 is due in Week 3.
Week 3: Course Project Deliverable 1
Instructions
You will be submitting the Course Project Deliverable 1 this week for grading. You can find what you need to complete this assignment in the Course Project Overview page in the Introduction and Resources module. You will be graded based on the following rubric.
Don’t forget to submit your assignment.
Action
Select the Start Assignment button to begin.
Once you have uploaded your files, select Submit Assignment.
Rubric
Week 3: Course Project Part 1 Grading Rubric
Week 3: Course Project Part 1 Grading Rubric
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeIntroduction
In at least 2 to 3 paragraphs, explain what you found in this organization that most interests you and what the opportunity for learning is from analyzing them. What are the three most intriguing elements associated with this case? 15 to >12.0 pts
Excellent
All elements included 12 to >10.0 pts
Competent
Missing 1 element 10 to >7.0 pts
Fair
Missing 2 elements 7 to >0.0 pts
Poor
Missing 3 elements 0 pts
Unacceptable
The paper does not address this competency.
15 pts
This criterion is linked to a Learning OutcomeBackground/History
Briefly describe the company in the case analysis. What is its primary business? Who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. This section should be 3 to 4 paragraphs. 15 to >13.0 pts
Excellent
All elements addressed 13 to >12.0 pts
Competent
All but one element addressed 12 to >10.0 pts
Fair
Some elements missing 10 to >0.0 pts
Poor
Most elements missing 0 pts
Unacceptable
All elements missing
15 pts
This criterion is linked to a Learning OutcomeMission
Locate or estimate the mission of this organization. Analyze it using concepts from Chapter 1 of the textbook. Include in-text citations from your outside source and the textbook, including page numbers (per APA guidelines). This section should be 2 to 3 paragraphs. 10 to >7.0 pts
Excellent
All elements addressed 7 to >5.0 pts
Competent
All but one element addressed 5 to >2.0 pts
Fair
Some elements missing 2 to >0.0 pts
Poor
Most elements missing 0 pts
Unacceptable
All elements missing
10 pts
This criterion is linked to a Learning OutcomeSWOT
Create a SWOT analysis using concepts from Chapter 2 of the textbook and an appropriate 2×2 matrix. Include in-text citations from your outside source and the textbook, including page numbers (per APA guidelines). Give a brief description of each SWOT item (2 to 3 paragraphs). 20 to >15.0 pts
Excellent
All elements addressed 15 to >10.0 pts
Competent
All but one element addressed 10 to >5.0 pts
Fair
Some elements missing 5 to >0.0 pts
Poor
Most elements missing 0 pts
Unacceptable
All elements missing
20 pts
This criterion is linked to a Learning OutcomePorter’s Five Forces
Analyze the organization’s industry using concepts from the textbook, addressing all five forces in 1 to 2 pages. Include in-text citations from your outside source and the textbook, including page numbers (per APA guidelines). 20 to >15.0 pts
Excellent
All elements addressed 15 to >10.0 pts
Competent
All but one element addressed 10 to >5.0 pts
Fair
Some elements missing 5 to >0.0 pts
Poor
Most elements missing 0 pts
Unacceptable
All elements missing
20 pts
This criterion is linked to a Learning OutcomeReferences
Use APA format with proper in-text citations and sources. Be sure each reference listed on the reference page has an in-text citation in the paper. 10 to >8.0 pts
Excellent
All elements addressed 8 to >6.0 pts
Competent
All but one element addressed 6 to >4.0 pts
Fair
Some elements missing 4 to >0.0 pts
Poor
Most elements missing 0 pts
Unacceptable
All elements missing
10 pts
This criterion is linked to a Learning OutcomeDocumentation, Formatting and Editing
The draft is properly referenced according to APA guidelines. The paper is to be doubled-spaced using the same font and size for the entire paper and include a title page. The draft is spell-checked and proofed for grammatical accuracy. 10 to >6.0 pts
Excellent
No errors were found with formatting, documentation, and editing. 6 to >0.0 pts
Competent
Some errors were found with the documentation, formatting, and editing. 0 pts
Unacceptable
Several errors were found with the documentation, formatting, and editing
10 pts
Total Points: 100
