Describe the basic theories, principles and practice of marketing related to the international aviation industry. LO2: Explain theories, principles and practice related to consumer behaviour in the international aviation industry.
Assignment Brief Your task is to write an integrated marketing campaign (IMC) for an aviation organisation. This will be presented in report format, is 3,000 words in total, and 70% towards the overall grade on this module. You should choose your aviation organisation, then check and agree this with your tutor before starting to develop … Read more