Using EITHER the Theory of Planned Behaviour OR the Technology Acceptance Model, evaluate the impact of the rising influence of sustainable consumption on consumer behaviour in o
Using EITHER the Theory of Planned Behaviour OR the Technology Acceptance Model, evaluate the impact of the rising influence of sustainable consumption on consumer behaviour in one country and one sector/industry of your choice. From your evaluation, draw conclusions and recommendations on how marketing to consumers will need to adapt to consumer demand. What is … Read more