PSB Singapore April 2025 Intake
Assignment Brief
| Coursework 1 | 100% |
| Anonymous marking | No |
| Submission Date and Time | See Blackboard submission link 23:59 hours SGT |
| Expected return of feedback and marked work | 14 working days from the deadline |
| Assessment is made up of multiple submissions | No |
| Details of multiple item in submission if relevant |
| Item Title | Weighting | Due Date |
|---|---|---|
| CW1B: Written Report | 100% | 5 July 2025, 23:59 via Turnitin |
Submission Procedure
Electronically via Moodle (Turnitin) ONLY
Word Count
CW1: 3,500 words
Assignment Title
Research Proposal
Assessment Learning Outcomes
The intended learning outcomes are that on completion of this module the student
should be able to:
- MLO1: Critically evaluate the fundamental concepts of innovation and
entrepreneurship in the context of local and global start-ups and
existing organisations. - MLO2: Develop relevant skills to manage and lead innovation.
- MLO3: Critically analyse solutions that are based on customer needs, and
feasible as proven by research. - MLO4: Demonstrate the ability to communicate solutions effectively to a
range of stakeholders.
Assessment / Coursework Guidelines
The coursework will comprise of the Report on a selected or chosen social entrepreneur and social enterprise, where:
CW1 (100% of module marks) shall consist of a 3,500-word Written Report based on the following instructions and criteria:
Choose a selected range of social enterprises, research, analyse and discuss the social entrepreneur’s traits and motivations for starting this social enterprise; what this social enterprise aims to achieve, the sustainability benefits and value proposition, identify the stakeholders and beneficiaries of this social enterprise and how this social enterprise operates and delivers these sustainability values. Students will then reflect on this social entrepreneur and social enterprise and describe what they have learnt and how they can apply these in their own entrepreneurial ambitions.
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Structure & Criteria
Title Page
The following information should be presented in this order with all text centred:
- The title (not more than ten words) and sub-title, if any and if appropriate
- The name of the author/student and student identity number
- The module name and module code
- The coursework title and coursework code
- The words “submitted in partial fulfilment of the requirements for the degree of … (name of the award e.g. BA Business)”
- Coventry University London
- The date of submission
Introduction (5%)
The introduction should provide a summary of the chosen social entrepreneur and social enterprise, outlining the key findings of the social entrepreneur’s leadership and social entrepreneurship and innovation motivations, and, social enterprise’s sustainability benefits and value proposition. Key points of learning from the chosen social entrepreneur and social enterprise and how the student plans to apply these should also be highlighted.
Overview of the chosen social entrepreneur and social enterprise (10%)
A brief history of how the social entrepreneur incorporated and/or started the social enterprise, the sustainability gap and/or under-served societal, social or environmental needs the social enterprise aim to fulfil, and, the key milestones and challenges in the process of starting and developing the social enterprise must be included.
Analyse the social entrepreneur’s personality and leadership traits, social entrepreneurship and innovation motivations (15%)
Detailed analysis of what drives the social entrepreneur and what might his/her intrinsic and extrinsic motivation in this social enterprise and its cause(s) are expected to be included. These should be supported by relevant theories, concepts and academic literature.
Analyse the social enterprise (10%)
An overview of how this social enterprise is managed and how it operates should include how the social enterprise is structured, the supply and demand chains of organising, managing and delivering the product, service and value to the beneficiaries, the relationships it has with its supply and demand side stakeholders and value chain partners. Students may use Porter’s Value Chain
or Osterwalder’s Business Model Canvas to illustrate how the social enterprise is organised and how it delivers its products and services.
Identify: (1) the innovation developed and delivered by the social enterprise; and, (2) the stakeholders and beneficiaries, thereafter discuss how the innovation, product and services satisfy the needs of the stakeholders and beneficiaries (20%)
In establishing the social enterprise, the social entrepreneur would have identified a sustainability gap and/or an under-served societal, social or environmental need that the mainstream non- governmental agencies and not-for-profit charity organisations might have missed out. The social enterprise would have engineered an innovation or an innovative process to address this gap. This could be in the form of a product and/or service. Students will be required to identify this developed innovation and outline how it was developed.
Students will need to identify and list the beneficiaries of the social enterprise’s innovation, innovative process, products and/or services, and, the stakeholders of the social enterprise. Stakeholders are the people or groups of people who will be affected and impacted by the social enterprises’ activities, actions and decisions. These could include the government, special interest
groups, people and businesses in its ecosystem and value chain, supporters, volunteers, sponsors and cause partners. Some non-human stakeholders could include nature, the environment, animals, bodies of water, etc.
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Thereafter students will discuss how the social enterprise’s innovation, innovative process, products and/or services deliver and satisfy the needs of the identified stakeholders and beneficiaries. These will include both quantifiable and qualitative benefits. A good paper would include the monitoring, tracking and reporting of these quantitative and qualitative impact of the social enterprise.
Reflection (25%)
Students may use Gibbs’ Reflective Cycle to review and reflect on the key points of learning from the chosen social entrepreneur and social enterprise. This should include: the social entrepreneur’s leadership style, his/her motivation factors in developing the social enterprise, how the social enterprise balances between “doing good” and “doing well”, how society, environment and the vulnerable and under-served benefit from the social enterprise’s innovation, products and/or services. Students are expected to explain why these were the key points of learning and how they feel towards these and why they are important and/or impactful.
Conclusion (5%)
A logical and reasoned conclusion should be based on the key findings of and lessons learnt from
the chosen social entrepreneur and the social enterprise.
Format (5%)
Report format with appropriate numbering, headings and sub-headings for sections and paragraphs. Some compulsory elements of a report format include: page numbering, table of contents, headings and sub-headings. Students must refrain from using bullet points and if bullet points are used, each bullet point must be explained and elaborated in full proper sentences.
References (5%)
All citations and references must be in accordance with CU APA Style Reference. References listed should appear in the text in alphabetical order by the authors’ surnames. All sources must be cited in-text appropriately. All tables, diagrams, graphs and images must be cited and referenced. Only academic, official and government sources will be accepted. Third party blogs and dubious sources such as Wikipedia, UKEssays, MBAonline… etc are strictly prohibited, including the use of AI assistance.
Additional Assessment Tips
Numbering of Pages
All pages, including tables, etc. and appendices, should be numbered consecutively throughout the Business Research Project.
Section Headings and Sub-headings
It is helpful to use section headings in each chapter. The hierarchy and system of numbering chapter and section headings should be consistent.
Tables and Figures
Where these are used, they should, as far as possible, be given the same margins as a page of text and bound in the Business Research Project as near as possible to the relevant passage. Tables and figures should be numbered separately in the order of their presentation.
Referencing
The following CU APA referencing style must be used consistently throughout the Business Research Project.
When a reference is made to a book or article, the author’s surname should be given with the date of publication in brackets, e.g. Richards (2011) has expressed the view that mergers are often a high-risk venture for companies. Alternatively, the author’s name and date may be given in brackets after the reference, e.g. the view has been expressed that mergers are a high-risk
strategy for companies (Richards 2011).
Where referencing journals or newspaper articles, quote the name of the journal if the author is unknown. The date must also be shown.
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Direct Quotations
If a quotation from any source is included, it must be an exact copy of the original text and quotation marks must indicate exactly where the quotation begins and ends. At the end of the quotation, which should be indented from the main text, the author, date of publication and page reference must be given.
Abbreviations
Only recognised abbreviations should be used and each should be given in brackets, on the first occasion, e.g. Department for Work and Pensions (DWP). You may wish to provide a separate list of abbreviations.
Style
- Clear, simple language should be used.
- When an ordinary word is used in a technical or special sense, explain its meaning briefly.
- A general rule for numbers in the body of the text is that, up to ten, they are expressed in words (one, six) and above ten in figures (124, 1,762). However, ‘one hundred’, ‘five thousand’, ‘ten million’ etc. are expressed in words.
- Use paragraphs as an aid to developing an argument. As a rule, paragraphs are often about one-third to half a page in length.
- The Business Research Project should normally be written in the past tense using the third person singular passive (e.g. “A questionnaire was sent to all local authority leisure departments” rather than “I sent questionnaires to……..”. Similarly avoid the use of “the author sent questionnaires …”
Required Font and Spacing
11pt font, Arial or Times New Roman, with 1.5 line spacing
Page Layout
The margins at the left hand edge should be not less than 40mm and other margins not less than 20mm.
Skills Advice
Be Active, show initiative
This module and the coursework demand a much more active approach on your part. You cannot sit back and let it happen, because if you do then nothing will happen. Everything depends on your initiative.
Be organised
You need to be organised from the very beginning and keep copies of everything you do.
Interpersonal skills
You need the interpersonal skills necessary to develop and maintain a good working relationship with your lecturer and course-mates.
Think in a focused way
You need to be able to think in context about the entrepreneur and enterprise you have chosen, to focus on a particular aspect, and to put it into perspective.
Research skills
You need to be able to deal with data, and you need to be able to deal with people. ‘Hard’ and ‘soft’ skills are equally important.
Write in a structured way
In organising, preparing, researching and finally, writing the coursework, you have to be able to produce a document with a clear and logical structure.
Write concisely in good English
You need the ability to express yourself concisely and in good English.
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