Tasks for Assignment 1
Tasks Description Word limit / Guideline Marks
1 Indicate an existing market of your choice and describe clearly what that market entails. 50 – 100 words 2
2 Search for existing companies in the market (up to 3, including both new and matured/publicly-traded ones) and compare their market positions. 200 – 300 words 5
3 Explain Porter’s five forces in the chosen market. Give some examples related to the companies mentioned above. 300 – 500 words 5
4 Choose your favourite of the three companies you have mentioned above. Conduct a SWOT analysis for the company. 200 – 300 words 4
5 Explain the core process of value creation by the company in the chosen market. (Outline the steps to show what happens in that business unit and create a suitable diagram of your own to illustrate the processes) 200 – 400 words 6
6 Recommend a change to the company. This could be an improvement of their existing processes or the creation of a new business unit. 50 – 100 words 1
7 Propose a new business (product or service) in the same industry. Include a brief problem definition
(encountered by customers) or other justification for your new business. 100 – 200 words 2
Note: Tables and diagrams or pictures are not counted towards the word limit.
UTS Marking Schema
HD Work of outstanding quality on all objectives
D Work of superior quality on all objectives
C Work of good quality showing more than satisfactory achievement on all objectives
P Work showing a satisfactory achievement on all objectives
X Work showing an unsatisfactory achievement on one or more objectives
University of Technology Sydney
