QUESTION 0NE
The article refers to India’s foreign direct investment (FDI) policies as a reason for IKEA slow progress in making its retail presence in the country. Discuss THREE (3) typical examples of policies that pose as obstacles to inward FDIs.
QUESTION TWO
According to the article, “the formula for success will be to position IKEA in India as a brand that is affordable and aspirational, rather than low-cost.” Evaluate the statement in relation to the prospects and challenges faced by IKEA in its venture into India
