1 | P a g eASSIGNMENT INSTRUCTIONS AssessmentData Skills PortfolioAssessmentcode:012AcademicYear:2020/2021Trimester:2Module Title:Data SkillsModule Code:MOD00Level:Level 3ModuleLeader:Austin CaseWeighting:60%Word Limit:1000This excludes bibliography and other items listed in rule 6.75of the Academic Regulations:http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdfAssessedLearningOutcomes1 – 4SubmissionDeadline:This assignment must be received by no later than 14:00 onThursday, 06 May 2021 WRITING YOUR ASSIGNMENT:• This assignment must be completed individually.• Assignment submissions are … Continue reading “Data Skills Portfolio | My Assignment Tutor”
1 | P a g eASSIGNMENT INSTRUCTIONS AssessmentData Skills PortfolioAssessmentcode:012AcademicYear:2020/2021Trimester:2Module Title:Data SkillsModule Code:MOD00Level:Level 3ModuleLeader:Austin CaseWeighting:60%Word Limit:1000This excludes bibliography and other items listed in rule 6.75of the Academic Regulations:http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdfAssessedLearningOutcomes1 – 4SubmissionDeadline:This assignment must be received by no later than 14:00 onThursday, 06 May 2021 WRITING YOUR ASSIGNMENT:• This assignment must be completed individually.• Assignment submissions are to be made anonymously. Do not write your nameanywhere on your work.• Write your student ID number at the top of every page.• Where the assignment comprises more than one task, all tasks must besubmitted in a single document.• You must number all pages.SUBMITTING YOUR ASSIGNMENT:In order to achieve full marks, you must submit your work before the deadline.Work that is submitted late – up to five working days after the publishedsubmission deadline – will be accepted and marked. However, the element of the2 | P a g emodule’s assessment to which the work contributes will be capped with amaximum mark of 40%.Work cannot be submitted if the period of 5 working days after the deadline haspassed (unless there is an approved extension). Failure to submit within therelevant period will mean that you have failed the assessment.Requests for short-term extensions will only be considered in the case of illness orother cause considered valid by the iCentre Adviser. Please contactiCentre@lca.anglia.ac.uk. A request must normally be received and agreed by theiCentre Adviser in writing at least 24 hours prior to the deadline. See rules 6.56-6.65: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdfMitigation: The deadline for submission of mitigation in relation to this assignmentis no later than five working days after the submission date of this work. Pleasecontact iCentre@lca.anglia.ac.ukSee rules 6.103 – 6.132:http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf3 | P a g eASSIGNMENT QUESTIONPortfolio assignmentThe Best Southern Hotels and Spa operates three hotels in Surrey. The hotels boastsome of the best golf courses and fishing lakes. The clientele is aimed at middle agedcouples who enjoys fishing and playing golf. In this assessment, you are the regionalmanager with responsibility for marketing. The senior managers are concerned withthe fall in visitors’ arrival and therefore you were tasked with finding a strategy toincrease the customer base.The management of Best Southern Hotels and Spa has become aware that customersatisfaction is the key to the success of their business. They are cognizant that in thelast six months, there are growing concerns about the increased number of dissatisfiedcustomers at all three hotels. You are beginning with a pilot review of the three hotelswith a view of identifying areas of concerns in addition to best practices that can beadopted by all the hotels in The Best Southern Hotels and Spa Group.You have decided to conduct a survey based on customers’ complaints in the threeaffected hotels. Additionally, staff at all three hotels have been collating the data inrelation to customers’ complaints during the months of November and December2020. The results of the survey and complaints are attached in the excel document.TaskExamine the tables of data for the three hotels. This data appears on the VLE in the foldermarked“ASSIGNMENT – HOTEL DATA.”The two data files consist of:1. Hotel Data – Complaints Received. A spreadsheet that shows the number ofcomplaints received at each hotel.2. Hotel Data – Customers Survey Results. A spreadsheet showing details fromCustomers Surveys run across the three hotels taken in November and December2020.You need to examine this data and then create a small data portfolio (no more than 1,000words plus data analysis) that explains which hotel might act as an exemplar of goodpractice for other hotels in your business.Using the data,- Write a briefing document as though you are addressing Kerry Spied, theManaging Director at The Best Southern Hotels and Spa that explains which hotel, if any,is your preferred choice.Assessment GuidanceYou will want to think about different things that you have learned on the module.4 | P a g eLook back at different topics that you have covered and consider how you might applythose ideas to the data.• Look to identify key trends and patterns in the Data• Produce visual representation of the data, such as creating graphs or putting thedata into different tables, to help to demonstrate your findings (you may earnadditional marks for use of tables, graphs etc. but it is possible to pass theassignment without doing so)• Expand on provided data and produce further comparative information e.g.Compare the Complaints data with the Residents data and identify percentagevariances• Identify and comment on Best Practice Areas and why• Identify key areas requiring management actions and why• Identify areas of data limitations – both in volume and collectionIf you use any textbooks or other sources to assist in making your arguments, you mustindicate the source of the information in your writing.They key to scoring good marks in this assessment is looking at the numbers and explainingwhat they mean.NB: Numerical information given in tables is not included in the word count.5 | P a g eASSESSMENT GUIDANCEThis assignment requires you to demonstrate your knowledge and understanding ofthe use of data to inform and to make decision.You are required to convert primary data, also known as ‘raw data’, into useableunit of measurement that will allow commonality for comparisons to take place.In your script, you need to use the data to analyse and compare each of the hotelsstrengths and weaknesses and be able to express an opinion on areas working welland those that requires management action. Your answer should seek to identify andexplain how the data has informed your conclusions. Below, you will find guidanceon what is expected of you in your submission.MARKING SCHEMETask 1 – Key Trends (20 marks)Look to identify key trends and patterns in the data.Task 2 – Visuals (15 marks)Produce visual representations of the data, such as creating graphs, charts, andtables to help demonstrate your findings.Task 3 – Expand Data (20 marks)Expand on provided data and produce further comparative information. Using thedata, analyse and discuss the findings by comparing trends and patterns from eachof the hotels.Task 4 – Best Practice (15 marks)Identify and discuss the best practices from each of the hotels and show how thesepractices can improve the other hotels.Task 5 – Management (20 marks)Identify and discuss key areas requiring management actions. Explain how thesekey areas may impact negatively on the business.Task 6 – Data Limitations (10 marks)Identify areas of data limitations – both in volume and collections – and state howdata limitations may affect decision making.
