SOLUTION: Data, information management | My Assignment Tutor

4/7/2021 Laureate International Universitieshttps://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_110514_1&content_id=_9784285_1&mode=reset 1/6MODULE 2Data, information managementand knowledge managementIntroduction:Technology and information systems have been the source of competitivestrategic advantage for many organisations. In this module you will learnabout the principles of competitive strategic advantage and data. It wouldbe diÞcult to underestimate the power of data and how it has become acore driver of innovation in the ‘data economy’. Many countries are raisingconcerns about privacy and information security in light of how powerfuldata has become with data and data analytics now producing ‘products’ that4/7/2021 Laureate International Universitieshttps://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_110514_1&content_id=_9784285_1&mode=reset 2/6organisations can sell based on user activity on their platform. Discussionsabout ethics are emerging in response to data science and artiÕcialintelligence which depend on data to progress organisation’s interests(Parliament of Australia, n.d.). While legislators are responding to this newemerging economic force, organisations must compete with dominanttechnology companies.As an example of how data is inÖuencing strategy, NetÖix has emerged as aleader in the virtualization of the ‘the video store’ in their battle againstbricks and mortar competitor, Blockbuster (Parker, Van Alstyne & Choudary,2016. P.63). Some of this success has been attributed to the distributioneconomics of a large platform and their capability to stream rather thancirculate physical copies of movies which were eàectively ‘dead stock’ whilethey were in the mail or waiting to be returned. NetÖix were able tocapitalise on data to determine viewer preferences and oàer them more ofwhat they enjoyed (Parker et al., p163). However now that NetÖix hasvanquished the video store, what is next? In making series’ like ‘The Crown’,‘Orange is the new black’ and ‘Stranger things’, NetÖix has stepped out of itsoriginal Õeld of strategic competition and is changing the rules of play bychallenging broadcasters like NBC, ABC and HBO (Parker et al. p204). Thequestion here is: ‘Does NetÖix and their platform have suÞcient competitiveadvantage to take on new competitors in their own territory based on theirplatform advantage?’What happens when a competitor with a mega value chain makes theinvestment in a platform to distribute their mega library of content? Whathappens when the competitor has such a well-developed value chain withblockbuster franchises that NetÖix’s investment in original content pales incomparison? We are on the verge of Õnding out with the recent release ofDisney+.Consumers may debate whether NetÖix or Disney+ will win the streamingwars based on content, and the war between old media and new media ishotly contested with a sense that old media has been on the losing end ofthe platform wars. Network eàects and rapid scaling may have beaten4/7/2021 Laureate International Universitieshttps://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_110514_1&content_id=_9784285_1&mode=reset 3/6Blockbuster by virtualising the video store but for sheer dominance incontent ownership Disney+ combines a powerhouse value chain withplatform data.The Companies Disney OwnsSource: https://storage.googleapis.com/titlemax-media/1c8ace8f-every-company-disneyowns-13_pageversion-lg.jpgThis Module will cover:4/7/2021 Laureate International Universitieshttps://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_110514_1&content_id=_9784285_1&mode=reset 4/6Module 2.1 – Data, information and knowledge management inbusiness and enterpriseModule 2.2 – Competitive strategy and business information systemsThis Module will help you achieve the followingoutcomes:a) Critically analyse the key information systems concepts andtechnologies in the context of contemporary businesses andorganisations.b) Apply business and IS knowledge and concepts to developveriÕable solutions and recommendations to address and supportstrategic goals of a business or an organisation.Time Management:Your workload expectation is 20 hours for this module.20 hours per module (two weeks): facilitated study: 3 hours / week.Personal Study: 7 hours / week.3 hours facilitated study consists of attending class, responding tofacilitator feedback.You are to allocate 7 hours of personal learning. This includesessential time spent on pre-reading and viewing materials,assessment progression and learning activities.Assessment Progression:Assessment 1 is due at the end of Module 2.2 (Week 4).Tasks to undertake in this module to prepare for Assessment 1 include allreadings for Module 2.1 and 2.2, and any learning activities to date./p>You can prepare for this assessment by utilising the learning resources ofthis module, which include readings, videos, and learning activities toenhance your understanding of the key concepts in this module.4/7/2021 Laureate International Universitieshttps://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_110514_1&content_id=_9784285_1&mode=reset 5/6Assessment 2 is made up 5 components:1. A Team Contract which you will have initiated in Week 3 in aCollaborative Learning Activity in class – this will need to be submittedin draft format to your Lecturer (10 marks).2. On completion of Module 2.2 you will have completed a CollaborativeLearning Activity – “How to Scrum”. You will put these techniques intopractice in Week 5.3. Week 5 will see you complete Scrum 1 which will serve as your Õrstproject status report for your group project (5 marks).4. In week 6, you will participate Scrum 2 which will be your secondproject status report back to the class (5 marks).5. In week 7 the group will be required to submit their Õnal group report(70 marks) with the following appendices:a. Final Team Contract with updated and completed project planb. Scrum Board 1c. Scrum Board 2d. Final Report6. This will be followed in week 8 by your group presentation for yourgroup project (10 marks).Student Expectations:You are expected to have worked through the essential learningresources and activities for this module before attending thefacilitated session (face-to-face or online session) – this enablesinformed discussion and full participation in learning activities.Participate in all scheduled facilitated sessions.This time is intended to be used by you and your learningfacilitator to work through activities and engage in discussionabout the module content.These sessions provide a space for you to raise questionsabout the module content and seek guidance on writing yourassessments.4/7/2021 Laureate International Universitieshttps://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_110514_1&content_id=_9784285_1&mode=reset 6/6You will review, explore and discuss more deeply theinformation presented in the learning resources.