SOLUTION: TM6111 Meetings, Incentives, Conference and Events

Updated September 2020 1SCHOOL OF BUSINESS AND LAWINSTITUTE OF HOSPITALITY AND TOURISM TM6111 Meetings, Incentives, Conference and Events(MICE)Academic Year 2020/2021Assessment Guide: Component 2Term 1 and 2Module LeaderName: Lisa WyldContact Details• Tel: 020 8223 2181• Email: l.wyld@uel.ac.ukRoom: DL.3.35Other Tutors Assessment Assessment Component 2 (40%)Plan and carry out an event (Group Work)Deadline Date and Time15th April 2021, 4pm Updated September 2020 2Contents1 Assessment………………………………………………………………………………………………………….. 31.1 Details of Assessment Submission ………………………………………………………………….. 31.1.1 Assessment Task ………………………………………………………………………………………. 31.1.2 Assignment Instructions ……………………………………………………………………………… 31.1.3 Weighting/Contribution to the Module Mark …………………………………………………… 41.1.4 Learning Outcomes Assessed by the Task……………………………………………………. 51.2 Deadline for Submission ………………………………………………………………………………… 52 Assessment Criteria ………………………………………………………………………………………………. 62.1 Specific Marking Criteria for this Assignment…………………………………………………….. 62.2 General Undergraduate Grading Criteria Used to Assess Work ………………………….. 63 Guidance on Referencing ………………………………………………………………………………………. 74 Details of Submission Procedures …………………………………………………………………………… 74.1 Conventions for Presentation and Submission ………………………………………………….. 74.2 Penalties for Failure to Comply with Oral Presentation Timings …………………………… 74.3 Submission / Hand-in Procedures……………………………………………………………………. 74.4 Submission to Turnitin and Turnitin Reporting …………………………………………………… 74.4.1 Submitting Assessments Using Turnitin:……………………………………………………….. 74.4.2 Late Submissions Using Turnitin………………………………………………………………….. 84.4.3 Turnitin System Failure……………………………………………………………………………….. 85 Feedback and Return of Work ………………………………………………………………………………… 86 Reassessment Information …………………………………………………………………………………….. 8Updated September 2020 31 Assessment1.1 Details of Assessment Submission1.1.1 Assessment TaskIn a team of no more than 4 (no exceptions) you will work together to plan and deliver a liveevent that will take place in week 22 or 23.1.1.2 Assignment InstructionsYour team can choose the type of event you deliver – this can be an in-person event, a virtualevent or a hybrid event.Events should be a one off, original and unique therefore please avoid; pub quiz, club nights,usual student nights, bar crawls and other events that wouldn’t be considered Special Events.Ensure that the event you chose can be conducted to the correct academic level.Pitch Proposal (Week 15)As a group you’ll give a brief pitch proposal to your module tutor and the rest of your peers. Youwill receive formative feedback (no assessment grade allocated) for this at the end of the sessionas to whether this proposed event is feasible and what aspects require further considerationbefore taking it to the next stage.Elements to include in the pitch proposal should be:• Venue options• Date and time• Concept and theme• Objectives• Target audience and numbers• Fundraising target or profit margin• Event experience• Legacy• Market research (competition from other events or activities and audience)Roles and Responsibilities• Event Design Director• Operations and Health and Safety Director• Marketing and Sales Director• Finance and Administration DirectorEach student will select a lead role and area of responsibility to undertake during the eventmanagement process. You will be responsible for the direction, management and administrationof this aspect, but not solely the completion of related actions.For example, the Marketing and Sales Director will coordinate marketing and sales activities andcompile the relevant written proposal and further event documents, but they won’t be solelyresponsible for selling all your tickets – this is a group activity.You should perform your roles to the highest standards and plan meticulously. Work closely withyour module tutor and prepare for your group meetings in a professional manner, completingactions on time and taking responsibility for your area of management. Below are examples ofareas of responsibilities and documentation required for portfolio. More guidance will be providedin the briefing sessions and a Moodle.Event Design Director1. Event design objectives2. Rationale of event concept and theme (including where relevant anticipated numbers,timings of the event, menu and recipes).3. Overview of the team roles4. SWOT and PESTLE analyses of Event5. Venue selection analysis (SWOT of chosen venue)Updated September 2020 46. Event planning model (specific to your event)7. Disability, Safeguarding & Welfare Plan (vulnerable people, under 16’s)8. Event Legacy plan9. Event project planning timeline/Gantt chart10. Event evaluation plan & methods (how will it be captured, how will you know if you’veachieved your event objectives)Operations and Health and Safety Director1. Event operations, Health & safety and risk objectives2. Compliance with H&S legislation and evidence of risk assessments.3. Crowd management plan (ingress/egress/security)4. On site event operations Gantt chart, schedules and running order, open and shut downprocedures.5. Detailed site plan6. Equipment and kit lists (media/ entertainment/ food and beverage/ decorations)7. Onsite communication8. Emergency plan procedures and documents (fire/threat etc)9. Staff requirement analysis – roles and responsibilities, could also include training androtas.10. Operations and H&S evaluation plan (how will it be captured, how will you know if you’veachieved your operations and H&S objectives)Marketing and Sales Director1. Event marketing, sponsor and stakeholder management objectives2. Market research – competitor analysis3. Marker research – target market analysis4. Marketing sales and strategies5. Database of stakeholders – client, customer, delegate and suppliers6. Evidence of communication with stakeholders7. All marketing campaign materials8. Evidence and justification of all donations, sponsorship and free services provided (e.gIT/media/entertainment).9. Marketing & Sales evaluation plan (i.e how will you know if you have achieved yourMarketing, Sales & Stakeholder Management objectives?)Finance and Administration Director1. Event Administration & Financial Management objectives2. Evidence of pre event fundraising activities and how funds were utilised3. Budget forecasts over time (2 minimum)4. Income statement to show expenditure and revenue5. Evidence of sensible financial management to include copies of at least 2 quotes toshow sound purchasing decisions (including venue) also include scanned copies ofreceipts and invoices to show a financial paper trail.6. Signed venue and supplier contracts to be included if services have been requested andagreed with module tutor.7. Permits, legal and insurance documents (includes licensing documentation).Confirmation that you have seen them/organisation confirms that they have them issufficient.8. Any costings required for any elements of the event (e.g food or drink costs)9. Minutes of meetings10. A team contract agreement outlining roles and responsibilities which must be signed byeach team member.11. Event administration & Financial management evaluation plan (i.e how will you know ifyou have achieved your Event Administration & Financial Management objectives?)The Live Event needs to place in week 22 or 23.1.1.3 Weighting/Contribution to the Module Mark40% weighting.Updated September 2020 51.1.4 Learning Outcomes Assessed by the Task LO1Describe the scope of the MICE industry, the organisations involved, and the range ofenvironments used.LO2Understand the key elements of planning, costing, promoting, implementing, monitoringand appraising MICE activities.LO3Present to, and liaise and communicate with clients, customers, and teams as well asliaising with associated teams delivering constituent services at an event.LO4Understand how to cost and control, risk assess and comply with relevant legislation.LO5Demonstrate practical and operational competence in managerial, administrative,planning and co-ordination practical skills in organising and running an event.LO6Develop a range of writing skills to produce event proposals, marketing output, budgetspread-sheets, conference schedules, and operational activities.LO7Demonstrate working effectively as a team: communicating, setting goals, managingtime, and resources to deliver a successful outcome.LO8Demonstrate excellent people and organisational skills: Planning, monitoring, reviewingand interacting with others. 1.2 Deadline for Submission15th April 2021, 4pmWe strongly suggest that you try to submit all coursework by the deadline set as meetingdeadlines will be expected in employment. However, in our regulations, UEL has permittedstudents to be able to submit their coursework up to 24 hours after the deadline. The deadlineis published in this module guide. Coursework which is submitted late, but within 24 hours ofthe deadline, will be assessed but subjected to a fixed penalty of 5% of the total marks available(as opposed to marks obtained). If you submit twice, once before the deadline and once duringthe 24 hour late period, then the second submission will be marked and 5% deducted. This ruleonly applies to coursework. It does not apply to examinations, presentations, performances,practical assessments or viva voce examinations. If you miss these for a genuine reason, thenyou will need to apply for extenuating circumstances, or accept that you will receive a zero mark.Further information is available in the Assessment & Feedback Policy athttps://www.uel.ac.uk/Discover/Governance/Policies-Regulations-Corporatedocuments/Student-Policies (click on Other Policies)Updated September 2020 62 Assessment Criteria2.1 Specific Marking Criteria for this Assignment ContentMarks(%)Content:Supporting evidence and required documentation to ensure the event occurs/is asuccess, including presentation to a professional standard30%Content: Team work and autonomy20%Content: The actual event (professional event quality management, customerengagement, objectives met and audience attracted).50%TOTAL100marks 2.2 General Undergraduate Grading Criteria Used to Assess WorkIn addition to the specific marking criteria for this assignment, general guidelines apply for theexpected standard at different levels of study. The following grading standards generally applyto our undergraduate programmes (see Level 6): GradeLevel 4Level 5Level 6First(70% or above)Thorough understandingof relevant ideas. Clearand well referencedargument. Coherentstructure.Ideas critically analysed.Argument is clear, succinctand well supported.Evidence of a wide range ofreading and someindependent thought.Critical work evidencingexcellent synthesis andapplication of ideas. Workis exceptionally wellconstructed andpresented.Upper Second(60-69%)Sound understanding.Well written and relevantargument. Appropriatelyreferenced.Critical consideration ofrelevant ideas. Argumentsare precisely defined andappropriately referenced.The work is structurallysound and well written.Ideas are critically appliedand coherently presented.Evidence of wide readingand some originality. WellreferencedLower Second(50-59%)Evidence ofunderstanding andindependent reading.Adequate referencing, butsome unsubstantiatedmaterial. Weaknesses inspelling, structure &grammar.Reasonable understandingof the relevant concepts, butsome inconsistencies inapplication. Arguments arereferenced, but disjointed.Poor structure, spelling orgrammar.Clear grasp of conceptsand some criticalapplication. Appropriatelyreferenced and relevantargument. Reasonablestructure and syntax. WellpresentedThird(40-49%)Indication of someunderstanding, but poorapplication of ideas.Minimal referencing.Generally weak structure.Generally descriptive workwith limited evidence of acritical consideration ofideas. Inadequatereferencing. Weaknessesin structure, spelling andgrammar.Evidence of goodunderstanding of issues,but crudely applied. Workindicates some criticalthinking, but tendstowards description.Argument may beunbalanced. Poorstructure and presentationFail(below 40%)Irrelevant or poorlyanalysed material.Indication of weak grasp ofconcepts. Inadequatestructure. Poor grammarand spelling.Uncritical. Poorlyreferenced. Argumentindicates little use ofrelevant literature. Chaoticstructure and generallybadly written.Poorly referenced andsuggests inadequateexploration of relevantliterature. Chaoticstructure and generallybadly written. Updated September 2020 73 Guidance on ReferencingAs a student you will be taught how to write correctly referenced essays using UEL’s standardHarvard referencing system from Cite Them Right. Cite them Right is the standard Harvardreferencing style at UEL. This book will teach you all you need to know about Harvardreferencing, plagiarism and collusion. The electronic version of “Cite Them Right: the essentialreferencing guide” 9th edition, can be accessed whilst on or off campus. The book can only beread online and no part of it can be printed nor downloaded.Further information is available at:https://uelac.sharepoint.com/LibraryandLearningServices/Pages/default.aspx4 Details of Submission Procedures4.1 Conventions for Presentation and Submission• Your work must be presented in a suitable format.• A title page and a reference list.• Please place these two items on a separate page each.• The title page should contain the title of your event, the module code and name, yourstudent number and submission deadline.• For late submission please also note if you have or are planning to apply for extenuatingcircumstances.• Font style: Times New Roman or Arial, Size: 12.• Allow 2.0 line spacing.• The page orientation should be ‘Portrait’ and the layout ‘Justified’.• Pages should be numbered.• Your student number should be included on every page.• Please ensure that your name DOES NOT appear on the script.4.2 Penalties for Failure to Comply with Word CountThis assignment has no word count requirements.Your word count should not include citations and reference lists. You should provide your wordcount on the front sheet. If your work is significantly shorter, then you will probably have failedto provide the level of detail needed.4.3 Submission / Hand-in ProceduresAssessment 2 should be submitted to Turnitin by the date and time stated.The material that you submit to Turnitin will be marked. The Module Leader does not accepthardcopies or assignments via email. You are advised not to submit after 3.00 pm on the duedate for your assignment because it could take some time for your submission to upload. Thedelay could cause the work to be received after 4pm.4.4 Submission to Turnitin and Turnitin ReportingNotice is hereby given that all submissions for Component 2 [Portfolio for Live Event] of thisModule must be submitted to Turnitin. If you fail to submit Component 3 [Portfolio for Live Event]to Turnitin, in accordance with the guidance provided on the Virtual Learning Environment(Moodle), a mark of 0 will be awarded for the component.4.4.1 Submitting Assessments Using Turnitin:Turnitin is required for coursework assessments, such as report/research papers or projects inMicrosoft Word and in PDF format. There are two main reasons we want you to use Turnitin:• Turnitin can help you avoid academic breaches and plagiarism. When you use Turnitinbefore a submission deadline, you can use the Originality Report feature to compareUpdated September 2020 8your work to thousands of other sources (like websites, Wikipedia, and even otherstudent papers). Anything in your work that identically matches another source ishighlighted for you to see. When you use this feature before the deadline, you willhave time to revise your work to avoid an instance of academic breach/plagiarism.• Turnitin saves paper. When using Turnitin to electronically submit your work, you willalmost never have to submit a paper copy.4.4.2 Late Submissions Using TurnitinUEL has permitted students to be able to submit their coursework up to 24 hours after thedeadline. Assessments that are submitted up to 24 hours late are still marked, but with a 5%deduction. However, you have to be very careful when you are submitting your assessment.If you submit your work twice, once using the original deadline link and then again using the latesubmission link on Turnitin, your assignment will be graded as late with the 5% deduction.4.4.3 Turnitin System FailureBest advice: Don’t wait until the last minute to submit your assessments electronically. If youexperience a problem submitting your work with Turnitin, you should notify your lecturer/tutor byemail immediately. However, deadlines are not extended unless there is a significant systemsproblem with Turnitin. UEL has specific plans in place to address these issues. If UEL finds thatthe issue with the system was significant, you will receive an email notifying you of the issueand that you have been given a 24 hour extension. If you don’t receive any email thatspecifically states you have been given an extension, then the original deadline has notbeen changed.5 Feedback and Return of WorkFeedback will be provided in the following ways:• Class discussions on related topics will allow you to reflect on and revise the content ofyour work before submission.• You are always welcome to clarify any aspects that are unclear with the Module Leader.However, I will not read multiple drafts of your work – one draft per student.• Submission of the written assignment via Turnitin allows you to check your originalityreport to avoid plagiarism.• After the assessments have been marked, general feedback for each assessment willbe posted on Moodle, and where possible, it will also be presented in class.• Feedback on your work together with your mark will be presented as soon as possibleafter submission – within three working weeks of the submission deadline.6 Reassessment InformationIn order to pass the module, you need to achieve a grade of at least 40% overall, and you needto achieve at least 30% in each assignment.You will need to retake an assignment if any of the following occur during the semester:• You fail to achieve 30% or more for the assignment.• You fail to achieve 40% for the module and you failed to achieve 40% or more for theassignment.You will be expected to complete a similar piece of work for your re-assessment. Yourassignment brief will be available in Moodle. Re-assessments are normally due in July.Written by: Lisa WyldInternal Moderation by: Birte Schmitz