BIRMINGHAM CITY BUSINESS SCHOOL
UNDERGRADUATE/POSTGRADUATE DEGREES
COURSEWORK FRONT SHEET
MODULE TITLE: Level 7 Global Marketing Management
MODULE CODE: MKT7045 – MAY 2020
LECTURER: PAUL RADWAY
ISSUE DATE: 30th March 2020
HAND IN/PRESENTATION DATE: Friday 22nd MAY 2020
HAND BACK DATE: 20 Working days from the submission
handback date: Friday 20th June 2020
The hand in date for Assessments is:
Friday 22nd MAY 2020 12 noon: MOODLE E-SUBMISSION
MBAMKT7045 Global Marketing Management
(Level 7) 2017 Coursework (100%)
Prepare a project Report that must include –
A market evaluation of a country other than the U.K. demonstrating thorough
analysis of secondary data (minimum 2000 and maximum 2,500 words, not
including the references and appendices)
1. PEST analysis (25%)
2. A market entry plan for a chosen brand (including positioning
strategy) based on a ‘realistic’ evaluation of the chosen firm’s
characteristics e.g. resource base etc. (25%)
3. The report should also include an explanation of why and how that
expansion would benefit your chosen firm. (25%)
4. You must draw on academic theory to justify your analysis and
proposal. (25%)
All sources of information should be fully acknowledged and properly
referenced. Your attention is drawn to the university regulations on plagiarism
(see marking criteria).
FEEDBACK FORM
Section 1: Student to complete
| NAME AND REGISTRATION NUMBER: |
COURSE: | MODULE: |
| Student declaration | ||
| I declare that this assignment is my own work, that all sources of reference are acknowledged in full and that it has not been submitted for any other module. |
||
| Signature: | Date: |
MARKING CRITERIA
Section 2: Tutor’s Comment and General Assessment
Presentation of Assignment and Clarity of Expression:
Coursework Marking Guide
Presentation of Assignment and Clarity of Expression:
Coursework Marking Guide
| Excellent Pass 70-100% Distinction |
Good Pass 60- 69% Merit |
Pass 50-59% Pass |
Marginal Fail 40-49% |
Fail 0-39 % Fail |
| Presentation shows a polished, coherent structure. Thoughts and ideas are clearly expressed. Fluent academic writing style. |
Presentation carefully and logically organized. Thoughts and ideas clearly expressed. |
Presentation satisfactory showing organization and coherence. Language mainly fluent. |
Presentation shows an attempt to organize in a logical manner. Meaning apparent, but language not always fluent. |
Presentation is disorganized. Purpose and meaning of assignment is unclear and/or is poorly organized. |
| Attention to the Purpose of the Assignment: | ||||
| Has addressed the purpose of the assignment comprehensively and imaginatively. |
Has addressed the purpose of the assignment coherently and with some attempt to demonstrate imagination. |
Has addressed the purpose of the assignment. |
Some of the answer responds to the purpose of the question. |
Answer fails to address the question set. |
| Critical analysis of literature/theory | ||||
| The assignment demonstrates application of critical analysis. Arguments are well integrated. |
Clear application of theory through critical analysis of the topic area. |
Demonstrates some critical analysis of relevant theory. |
Limited evidence of critical analysis. Tendency towards description. |
Lacks critical analysis of theory. Purely descriptive. |
| Illustrations: Use of examples/evidence | ||||
| Appropriate examples are fully and reliably integrated and evaluated. |
Some use of examples. Well integrated and evaluated. |
Some use of examples. Some integration and evaluation attempted. |
A little use of examples. Little integration and evaluation. |
Very little use of examples. No evaluation. |
| Conclusions/Implementation: | ||||
| Analytical and clear conclusions well grounded in theory and literature showing reflection upon key issues. |
Good understanding shown in summary of arguments based in theory/literature. |
Some evidence of the conclusion being supported by theory / literature. |
Limited conclusions only partially grounded in theory / literature. |
None or unsubstantiated conclusions. |
| …… | | | |
| Comments: | |||
| Tutor Marking this Assignment PAUL RADWAY |
Grade Awarded | ||
| Date of marking |
