ASSESSMENT BRIEF
Subject Code and Title
MGT609 Managing Information Systems
Assessment
Assessment 2: Case Study Report
Individual/Group
Individual
Length
1500 words (+/- 10%)
Learning Outcomes
a) Evaluate the role and evolving nature of information
systems in a variety of dynamic business environments.
b) Critically examine the impact of information systems
on business decision-making.
c) Critically analyse the role of information systems in
facilitating business process re-engineering.
Submission
Due by 11:59pm AEST/AEDT Friday of Module 4.2 (Week
8)
Weighting
30%
Total Marks
30 marks
Task Summary
Assessment 2 requires you to write a 1500-word report on the development and usage of Business Intelligence Systems (BIS) in a restaurant chain business. You are required to evaluate how a BIS may add value to a business, explain what sets a BIS apart from a normal information system with a reporting functionality, report the lessons and tips you learnt from developing and using BIS in the case study and critically discuss whether the decision recommended by a BIS should be trusted without reservation.
Context:
Business Intelligence Systems (BIS) play an integral role in the success of modern businesses. An understanding of their strategic role and the ability to critically examine the impact of BIS have on business decision-making are essential to information systems managers. In this Assessment, through a case study, you will demonstrate your understanding of BIS, its value-adding capacity in contemporary businesses, and your ability to manage and use BIS in a business context.
Instructions:
This assessment is based on a case study. You are required to first read and understand the below-mentioned case and write a report addressing a number of tasks listed below.
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The case is titled “The brain behind the big, bad burger and other tales of business intelligence”, which can be accessed from:
Adapted from Case Study 12-2 in: Pearlson, Keri E., et al. (2016). Managing and Using
Information Systems: A Strategic Approach, 6th Edition, Wiley, 2016. ProQuest Ebook Central. Retrieved from https://www.cio.com/article/2439016/the-brain-behind-the-big– bad-burger-and-other-tales-of-business-intelligence.html.
Please note that there are two pages in this case study, and you need to read BOTH pages.
You are then required to write a 1500-word report addressing the following tasks:
Survey the application of Business Intelligence System (BIS) in two (2) industries including restaurant chain industry and evaluate whether, if so how, a BIS can add value to the business in respective industry. In your evaluation for restaurant chain industry, use CKE as an example. Explain how a BIS is different from an information system with a reporting functionality.
Discuss the lessons you learnt from developing and using BIS at CKE that you can use to advise other similar businesses.
Discuss the barriers the owner of a business may face in rolling out a BIS for the management of the business. Discuss how solve the challenges.
Critically discuss whether business should always trust the decisions made by a BIS. Discuss whether the introduction of Monster Thickburger is a good idea? If you do not think it is a good idea, discuss what other factors a BIS should consider or what input BIS should be fed so that it does not recommend such an idea.
Make 2-3 recommendation with respect to rolling out and using BIS at CKE.
General Assesment Requirements:
Your report should include the following:
Title page: Subject code and name, assessment number, report title, assessment due date,word count (actual), student name, student ID, Torrens email address, learning facilitator. (Not included in the word count).
Executive summary: This section should include the purpose of the report, the problemincluding key issues considered and how they were investigated, your findings and recommendations. This section should be approximately three quarters of an A4 page but must not be longer than one (1) A4 page. Please be advised that no references are required in this section. (Not included in the word count).
Table of Contents: You require to list the report sections and sub-section using decimal You require to to include the main headings and subheadings with corresponding page numbers, using a format that makes the hierarchy of topics clear. Because you are including a ToC, the report pages should be numbered in the footer as follows: title page has no page number; and main text to have Arabic numerals commencing at 1. Create the ToC using MS Word’s ToC auto-generator rather than manually typing out the ToC. Instructions can be found here https://support.office.com/en-gb/article/Create- a-table-of-contents-or-update-a-table-of-contents-eb275189-b93e-4559-8dd9-c279457bfd72#__create_a_table.
Not included in the word count.
Introduction: In this section, please provide a brief description of the company as given in thecase scenario including any assumptions, a concise overview of the problem you have been
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asked to research, the main aims/purpose of the report, the objectives to be achieved by writing the report (include the tasks outlined in the case study) and how you investigated the problem. Provide an outline of the sections of the report at the end of this section. (approximately 200 words).
Body of the report: Please make sure touse appropriate headings in the body of the report.Ensure that you address the tasks listed in the case study scenario. Please Do NOT use generic words such as ‘Body, Body of the Report, Tasks’ as section headings. Create meaningful headings and subheadings that reflect the topic and content of your report. (Approximately 1000 words).
Conclusion: Restate the purpose of the report and key issues investigated and the relatedfindings based on your research and analysis. Explain the significance of your findings for addressing the problem stated in the case scenario and any limitations. State how your report has achieved its objectives and any future work to be considered. (Approximately 150 words).
Recommendation: Make 2-3 specific recommendations to the organisation in the case study.All recommendations must be based on the findings of the “Report” and must be actionable and well justified by utilising appropriate references. You should use dot points for the recommendations and each recommendation should start with an action verb. (Approximately 150 words).
References. Make sure to list all the used references not only within the report but also I ntheReferences list in an alphabetically order. Please make sure to check the APA 6th Edition Referencing Style Guide for your information. Not included in the word count.
Appendices (Appendix A, Appendix B, …) if necessary.(Not included in the word count).
General Assessment Requirement:
Incomprehensible submissions. Assessments provide the opportunity for students todemonstrate their knowledge and skills to achieve the required standard. To do this, assessment responses need to be both clear and easy to understand. If not, the University cannot determine that students have demonstrated their knowledge and skills. Assessments will, therefore, be marked accordingly including the potential for 0 (zero) marks where relevant.
Case study. Assessment response must focus on the case study scenario given in the Task Any assessment items that do not address the case study scenario may be awarded 0 (zero) marks.
Track changes. If you use Track Changes when writing your assessment, you must ensure thatthe submitted document is the final and correct version of the document. That is, if your submitted report contains Track Changes or Comments or any other editing marks it may be awarded 0 (zero) marks. It is your responsibility to submit the final and correct version of your report.
Check with marking criteria. Before submitting your assessment, you should check it againstthe assessment criteria and the marking rubric included in this specification to ensure that you have satisfactorily addressed all the criteria that will be used to mark your submission.
Academic language. All submissions should be thoroughly proof-read for spelling,typographical or grammatical errors before being submitted. Do not reply on the ‘spell-check’
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function in your word processing program. If, for example, ‘affect’ is substituted for ‘effect’, your program may not detect the error.
It is essential that you use appropriate APA style for citing and referencing
research. Please see more information on referencing here http://library.laureate.net.au/research_skills/referencing
Submission Instructions:
Means of submission. ALL students must submitONE Microsoft Word document (.doc or .docx) via the Assessment link in the main navigation menu in MGT609: Managing Information Systems. Physical copies/Email submissions are not accepted.
No Zipped files. Students MUST NOT zip the Microsoft Word document and submit it as onesingle zip/compressed file.
Complete and correct submission. Once Assessment are submitted, they are FINAL andtherefore cannot be modified. Please ensure that your submissions are final, correct (correct files in correct format) and complete before submitting on Blackboard.
You are expected to begin this assessment when you begin the trimester, especially as you relate the learning activities (formative assessment) in the modules to this and the other (summative) assessments. Be sure to keep several drafts of your work as well as your notes and any sources you used to draw on in preparing your report.
Students are responsible for keeping appropriate back-ups and drafts of their assignments and to submit the correct version.
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Learning Rubric: Assessment 2 Case Study Report
Assessment
Fail (Unacceptable)
Pass
Credit
Distinction
High Distinction
(Functional)
(Proficient)
(Advanced)
(Exceptional)
Attributes
0-49%
50-64%
65-74%
75 -84%
85-100%
Knowledge and
Limited understanding of
Knowledge or
Thorough knowledge or
Highly developed
A sophisticated
understanding
• the role of BIS in
understanding of
understanding of
understanding of
understanding of
dynamic business
• the role of BIS in
• the role of BIS in dynamic
• the role of BIS in
• the role of BIS in
40%
environments;
dynamic business
business environments;
dynamic business
dynamic business
• the impact of
environments;
• the impact of
environments;
environments;
information systems
• the impact of
information systems on
• the impact of
• the impact of
on business decision-
information systems on
business decision-
information systems on
information systems
making.
business decision-
making.
business decision-
on business decision-
Key components of the
making.
making.
making.
assignment are not
Resembles a recall or
Supports personal opinion
Discriminates between
Systematically and critically
addressed.
summary of key ideas.
and information
assertion of personal
discriminates between
substantiated by evidence
opinion and information
assertion of personal
Often confuses assertion of
from the research/course
substantiated by robust
opinion and information
personal opinion with
materials.
evidence from the
substantiated by robust
information substantiated
research/course materials
evidence from the
by evidence from the
Demonstrates a capacity to
and extended reading.
research/course materials
research/course materials.
explain and apply relevant
Well demonstrated capacity
and extended reading.
concepts.
to explain and apply
Mastery of concepts and
relevant concepts.
application to new
situations/further
learning.
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Analysis and application
Limited synthesis and
Demonstrated analysis and
Well-developed analysis and
Thoroughly developed and
Highly sophisticated and
with synthesis of new
analysis.
synthesis of new knowledge
synthesis with application of
creative analysis and
creative analysis, synthesis
knowledge
Limited
with application.
recommendations linked to
synthesis with application
of new with existing
20%
Shows the ability to
analysis/synthesis.
of pretested models and /
knowledge.
application/recommendat
or independently
Strong application by way
ions based upon analysis.
interpret relevant
developed models and
information and literature.
justified recommendations
of pretested models and /
linked to analysis/synthesis.
or independently
developed models.
Recommendations are
clearly justified based on
the analysis/synthesis.
Applying knowledge to new
situations/other cases.
Evaluation of
Limited understanding of
Resembles a recall or
Supports personal opinion
Discriminates between
Systematically and critically
key concepts required to
summary of key ideas.
and information
assertion of personal
discriminates between
information selected to
support the case study.
substantiated by evidence
opinion and information
assertion of personal
support the case study
Confuses logic and
Often conflates/confuses
from the research/course
substantiated by robust
opinion and information
assertion of personal
materials.
evidence from the
substantiated by robust
emotion. Information
opinion with information
research/course materials
evidence from the
30%
taken from reliable
substantiated by evidence
Demonstrates a capacity to
and extended reading.
research/course materials
sources but without a
from the research/course
explain and apply relevant
Well demonstrated capacity
and extended reading.
coherent analysis or
materials.
concepts.
synthesis.
to explain and apply
Information is taken from
Viewpoints of experts are
Analysis and evaluation do
Identify logical flaws.
relevant concepts.
sources with a high level of
not reflect expert
Questions viewpoints of
Viewpoint of experts are
interpretation/evaluation
taken as fact with little
judgement, intellectual
to develop a
questioning.
independence, rigor and
experts.
subject to questioning.
comprehensive critical
adaptability.
Analysis and evaluation
analysis or synthesis.
Exhibits intellectual
reflect growing judgement,
independence, rigor, good
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intellectual independence,
judgement and
rigor and adaptability.
adaptability.
Correct citation of key
Demonstrates
Demonstrates use of
Demonstrates use of credible
Demonstrates use of good
Demonstrates use of high-
resources and evidence
inconsistent use of good
credible and relevant
resources to support and
quality, credible and
quality, credible and
quality, credible and
resources to support and
develop ideas.
relevant resources to
relevant resources to
10%
relevant resources to
develop ideas, but these
support and develop
support and develop
support and develop ideas
are not always explicit or
arguments and statements.
arguments and position
well developed.
Show evidence of wide
statements.
Show evidence of wide
scope within the
organisation for sourcing
scope within and without
evidence.
the organisation for
sourcing evidence.
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