Read the case attached below and answer the following questions:
1. Why in Planters struggling in 2012? (Hint: This case lends itself to a classic 5Cs and 4Ps analysis.)
2. Why do Blue Diamond and Wonderful have much lower market awareness than Planters despite outstripping Planter’s marketing spending in recent years?
3. What are the primary assets Planters has to employ toward its mission of creating value for its chosen customers? Is there any type of customer for whom Planters has an advantage over competitors in creating value?
4. Kraft has a formal process of setting out the target market to be served. Evaluate the choice for Planters. Evaluate the current positioning of Planters.
5. What positioning would you recommend for Planters going forward?
6. Develop an integrated marketing plan with detailed actions to actualize your recommended positioning statement.
Quantity part:
You need to use data in the case study to do some analysis, for example prediction or make plots.
Tips and guidance you can refer:
You have 4 pages in which to write your analysis. You can also include addendum, if you need or choose to. This case analysis is no different than any of the cases we will do in class. You will be practicing case analysis skills virtually every time you prepare for class. Organize the relevant facts. Don’t give me case facts that aren’t pertinent to your analysis; I’ve read the case, too. Do necessary analysis. Come to conclusions. Develop detailed recommendations. Be sure that your logic flows from analysis through conclusions to recommendations. Be persuasive. You don’t have to follow the outline of the questions in the syllabus, but you need to include the answers to the questions at a bare minimum. I don’t need beautiful prose; you can use bullets, etc., but if you use a chart for pros and cons, say, be sure that you come to a clear conclusion.
A Guide for Marketing Analysis (useful for homework, case write ups and group project):
1. Use the rubrics (5Cs, 4Ps, and 6Ms) to ensure that you’ve thought through all of the marketing issues. Remember that not all aspects of all the rubrics will be important in every case.
2. Ask yourself what insights would be helpful to you in developing a marketing strategy to leverage the opportunity or resolve the challenge? Some common marketing quantitative analyses are:
• Share of Market (SOM) – your company’s and your competitors’
• Market and market segment size
• Market and market segment growth rates/declines
• Profitability and profit trends (margins)
• Demographic trends, growth rates and changes
• Customer Lifetime Value (CLV)
• Breakeven
3. In solving for these insights, what information does the case provide? What assumptions do you have to make?
4. After you’ve reached your conclusion, what does your analysis tell you? What actions should the company take after considering this analysis?
5. Remember that the best marketing analysis comes from asking yourself good, logical questions. It is not about formulas. It is about thinking like a marketer. This takes practice, so go do it!
Planters Nuts question must be answered
APA
CLICK HERE FOR FURTHER ASSISTANCE ON THIS ASSIGNMENT
The post Why do Blue Diamond and Wonderful have much lower market awareness than Planters despite outstripping Planter’s marketing spending in recent years? appeared first on Apax Researchers.
