Assignment 2Creativity, Innovation & DesignAssessment type: ReportAssessment weighting: 40%Word count for Report: 2,000 words (+/-10%) excluding the title page, tableof contents, reference list, and appendices. Please use Ariel or Calibri 12-point font.References for the Report: A minimum of 5 must be from recent scholarlywork (2014 -2021), the remainder can be non-scholarly work. Use RMITHarvard style(Links to an external site.)(or Harvard style if using EndNote) to format referencesFeedback mode: Feedback will be provided using Canvas/Turnitin’s inlinemarking tool, a Rubric, and general commentsTurnitin Similarity Percentage: The Turnitin Similarity Percentage is anindicator of the similarity of your paper with other assignments. This link(Links to an external site.)gives you information on how to interpret the similarity report.The following Course Learning Outcomes (CLOs) are relevant to thisassessment:4. Work individually, and collaboratively with others in applying a range oftools that assist the creative front end of innovation that leads toproblem-solving5. Evaluate the characteristics that make innovative organisationssuccessful and discuss how a business might emulate these traits6. Demonstrate learning through presentation and communication skills ina variety of business and professional contextsFor Assessment 2 you must demonstrate competence in the use of DesignThinking (DT) methodology by producing creative and practical ideas topotentially solve a real-world, human-centred problem.You are required to form groups of 5 students and select a group leader.Think of your group as a task force (a temporary work unit) given the task ofproblem identification and finding solutions. Creativity, innovation, anddesign thinking become useful as they are tools by which new and usefulsolutions can be arrived at to solve ongoing problems. Many of the world’scorporate and non-corporate problems are complex and evolving andrequire new ways of thinking, new methods, and new products/services tosolve. They also require collaborations between individuals withcomplementary skills. Thus in this Assessment students are asked to take onthe role of collaborators who identify problems and come up with new anduseful solutions to solve them. When forming your groups, please thinkabout finding group members from diverse backgrounds, with different skillsets, and showing gender balance as these factors can foster creativethinking and problem-solving in groups.Once your group is formed, discuss among your group members and identifya real-world organisational problem (e.g., high incidence of work stress,issues related to managing a diverse workforce, etc.) OR a non-organisationrelated problem (e.g., disposal of plastic waste, the harmful effects of socialmedia, etc.) that is current and pressing and has negative consequences forthe organisation, its employees, or the community at large. Groups mustthen come up with creative (i.e., new and useful) and practical ideas on howto solve this problem. Please note that DT is not a suitable approach tosolving purely scientific or engineering problems, i.e. problems that requirepurely technical solutions.Important notes1. In practice, what matters most is the outcome one achieves. However,as the methods and tools that we teach here are part of an academiccourse, it is essential that you demonstrate your understanding of andadherence to the DT process. As such, this assessment is more aboutdemonstrating your mastery of the DT process and related tools, ratherthan achieving a top-notch outcome (although great outcomes oftenfollow good process!).2. The essence of your report centres on the first three of the four phasesof DT. In this course, because of time and practical constraints you arenot required to execute Phase 4 of the DT process. These phases areintroduced in the weekly Modules in Canvas.Report Structure: Structure your report as follows:Title Page (must include Word count, exclusive of cover page, executivesummary, contents page and appendices)Executive summaryTable of Contents (provide numbered headings, sub-headings, and pagenumbers)IntroductionPhase 1: What is the problem? (Discover / Explore / Empathise /Understand / Define)Carry out secondary research from scholarly and professional literature tolearn as much as possible about the problem you identified, and itsconsequences. Do this by reading journal articles, books, referring to news,TED Talks and magazine articles, etc. Be sure to cite a minimum of fivescholarly works. Integrate the use of references/theories within each phase.To complement your secondary research, use appropriate tools that wereintroduced in the weekly Modules (see Hot Tip 2 below) where possible todevelop a deep understanding of the problem and the people experiencingthe problem, before delineating it with a mind map. Clearly indicate whichpart(s) of the problem you will attempt to derive a solution for.Hot tip 1: For improved readability, and to remain within the allowed wordlimit, publish your findings from the Design Thinking tools in appendices, butbe sure to provide reference to and discussion of these tools within the mainbody of your report. This tip also applies to other parts of your report.Hot tip 2: Phase 1 tools include empathy mapping, customer journey,problem statement, personas, root cause analysis, SDG goals, etc.Phase 2: What if? (Ideate)Having synthesised the information and insights gained in Phase 1, applyappropriate ‘divergent thinking’ tools for deriving several creative ideas topotentially solve the problem (see Hot Tips 3 & 4 below). Document theprocess and output (a listing of alternative solutions), then continue to apply‘convergent thinking’ tools to narrow down possibilities to one preferredsolution. At this stage, the preferred solution may only consist of somerobust concepts that will form the basis for subsequent development andtesting. Please note the actual development and testing of prototypes falloutside the scope of this assignment. Visually portray and/or describe yourderived concepts and provide a detailed description of your chosen solution.Hot tip 3: Use the Value Proposition Canvas to portray your solution in aformat that aligns it with the various sub-categories of the defined problem.Hot tip 4: Phase 2 tools include secondary research, brainstorming, La SalleMatrix, convergent thinking, Value Proposition Canvas, etc.Phase 3: What wows? (Experiment / Test / Measure)Conceptually develop and describe your first minimum viable product(s)(MVPs) which will be used for testing the main assumptions of your preferredsolution. The actual testing of an MVP/prototype falls outside the scope ofthis assignment, however, for planning purposes, you must identify yourmain assumptions and show what experiments you plan to run withappropriate MVPs, including the metrics you will use to validate or invalidateyour assumptions.Hot tip 5: Phase 3 tools include the Build-Measure-Learn table, MVP,Prototyping, etc.The Pitch: Pitching your solution to potential customersWrite the exact narrative for a concise customer pitch that ends with a call toaction.Hot Tip 6: Use the Customer Strategyzer Template to build your pitchEthical considerationsFinally, identify any ethical issues or dilemmas that may arise from yourproposed solutions and explain how you will address these.ConclusionReferences: List all scholarly and non-scholarly work you have used in theessay in a Reference List. The reference list is not included in the wordcount. References should be in RMIT Harvard style(Links to an external site.)(or Harvard style if using Endnote). The list should be in alphabetical order byfamily name. The list should not be listed by numbers or bullet points.Hot Tip 7: Back up all copies of drafts and your final assignment on aseparate device (USB or similar) in case it is required as evidence. Computerfailure is not an allowable ground for an extension or Special Consideration.
