MGT304 Strategic Marketing Management-implementation and explain common risks of

Learning Outcomes

 

1. Critically interpret the nature and scope of marketing strategy.

2. Critically evaluate the process for successful marketing strategy implementation.

3. Critically discuss the key emerging issues in modern day marketing strategy.

4.Discuss and interpret the nature and scope of marketing strategy within the context of corporate strategy and strategic marketing management.

5. Critically evaluate the process for successful marketing strategy implementation and explain common risks of failure.

6. Discuss whether implementation is part of strategy in your opinion and if it’s not, whether it should be?You are required to draw on essential literature and theory about strategy and strategy implementation in order to successfully complete this assignment.

Your report should cover:

1. Critical interpretation of the nature and scope of marketing strategy within the context of corporate strategy and marketing management

2.  Critical evaluation of the process of successful marketing strategy implementation and its high risk of failure.

3. Discussion whether implementation is part of strategy in your opinion and if it’s not, whether it should be?