Task
To prepare for the task, complete the following actions to devise marketing strategies:
1. Identify and evaluate the marketing opportunity options that address organisational objectives, including evaluating their risks and returns in the selection process. Document these evaluations.
2. Develop and document feasible marketing strategies that:
a. Address the strengths and opportunities, within the organisation’s projected capabilities and resources
b. Increase the resources or organisational expertise, where gaps exist between the current capability and the marketing objectives
c. Align with organisation’s strategic direction
a. Address the strengths and opportunities, within the organisation’s projected capabilities and resources
b. Increase the resources or organisational expertise, where gaps exist between the current capability and the marketing objectives
c. Align with organisation’s strategic direction
3. Communicate the reasons that justify the selection of the feasible marketing strategies developed. Provide any written communications used for this step.
4. Develop a marketing performance review strategy, incorporating the appropriate marketing metrics to review the organisational performance against marketing objectives. Provide a copy of the marketing performance review strategy.
Plan the marketing tactics through completion of the following steps:
5. Detail and document the tactics to implement each marketing strategy, in terms of scheduling, costing, accountabilities and the persons responsible, ensuring that these:
a. Are achievable within organisation’s projected capabilities and budget
b. Meet legal and ethical requirements
c. Provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary
a. Are achievable within organisation’s projected capabilities and budget
b. Meet legal and ethical requirements
c. Provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary
6. Identify, and record, the coordination and monitoring mechanisms for the scheduled activities
Complete the following actions to prepare and present a marketing plan:
7. Document a review of the marketing plan to ensure:
a. It meets the organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix
b. It contains a rationale for the objectives and information that supports the choice of strategies and tactics
a. It meets the organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix
b. It contains a rationale for the objectives and information that supports the choice of strategies and tactics
8. In the required format and within the relevant timeframe, present the marketing plan for approval. Provide a copy of the presented marketing plan.
9. As needed in response to feedback from key stakeholders, adjust the marketing plan. Note any feedback and provided any adjusted plans.
10. Disseminate the plan for implementation within the required timeframe.
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