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Business Decision Support Systems
Business Intelligence IT 415
Clarence McIntyre
August 11, 2021
Table of Content
Business Intelligence Justification
General Business Environment for the Organization
Problems Related To Decision Making That Currently Exist In The Organization
Typical Organizational Response To The Above 6 Problems Using The Business Pressure-Responses-Support Model
Quantitative and Qualitative Impact of the Organizational Response to the Problems on Managerial Decision Making
How Business Intelligence Can Be Used To Support Problem Solving And Decision Support In The Organization
Business Performance Plan
Current Situation Analysis
Planning Horizons
Environmental Scan
Critical Success Factors
Gap Analysis
Strategic Vision and Business Strategy
Strategic Objectives and Goals
Vendor Evaluation
Business Performance Methodologies
Data Classification and Visualization Assessment
Data-Mining Methods and Processes
Business Decision Support Systems
Business Intelligence Justification
General Business Environment for the Organization
The selected organization for this study is Coca-Cola Company which is a global beverage brand whose headquarters are located in Atlanta Georgia. Coca-Cola Company has over 500 various beverages that constitute its original brand. Besides, the company that was established in 1886 has had tremendous growth because of its acquisition strategy. For instance, after Coca-Cola was founded by Dr. John Pemberton in 1886 the company’s recipe was bought by Griggs Candler in 1889 and later started the beverage company in 1892 (Batie & Agyekum, 2021). Moreover, the company has undergone a series of acquisitions whereby in 1960 the company bought Minute Maid. The Indian Thumbs Up was acquired in 1993 and later in 1995 Coca-Cola bought Barq’s. For $181million Coca-Cola acquired the Odwalla brand and exited from the merger in 2020. The further acquisition was made in 2018 whereby Coca-Cola acquired costal coffee but this was short-lived and the merger ended in 2019. All these acquisitions occur as a move for the company to expand its brand offering.
Due to the emergence of advanced technology Coca-Cola Company had to develop new ways to cope with this new trend to sustain itself in the beverage market. Besides, implementing these technology strategies enabled the company to remain competitive in the beverage industry. Being a global company Coca-Cola the company collects huge data such as production, sourcing, sales, customer feedback, and sales. Therefore, when it comes to managing large data Coca-Cola uses Big Data in driving its business approaches. Coca-Cola now reaches over 200 countries and people’s purchase behavior differs from one region to another. Therefore, the company utilizes its Big Data when identifying purchase patterns and preferred flavors in certain regions. After identifying these and other insights Coca-Cola can launch products and offer its customers an improved personalized experience. For instance, by 2008 Coca-Cola introduced fountain machines that enabled customers to make their preferred drink by mixing various flavors. The procedure could be done through the use of a smartphone and even saved for future reference. Besides, from this practice, the company acquired essential insights that it applied to introduce new products.
Coca-Cola has a broad audience and with its Artificial Intelligence, the company has increased its vast reach. Besides, Coca-Cola applies its AI when searching for the company’s brand mentions. Through the acquired data the company can identify their consumers’ information. For instance, the company can acquire information about who their customer is, where they can be found and how they perceive the brand. Accessing such information enables Coca-Cola to develop a personalized approach. For example, from the use of AI, the company identified that somebody somewhere had mentioned the brand after two seconds in 2015. Furthermore, through the use of AI, the company can serve ads and detect social media images. With this insight target marketing effectiveness is increased, unlike other advertising methods. Additionally, through AI consumer purchase proof is secured when it comes to loyalty schemes and platforms rewards.
Problems Related To Decision Making That Currently Exist In the Organization
Contamination Scare
In 1999 it was reported that about 30 children from Belgian got sick after taking Coke products. It was reported as the worst of the crisis at Coca-Cola and remains to be a feared situation by most companies. After the issue escalated even with the company’s measure to contain the issues the government got involved whereby it recalled all Coca-Cola drinks. Besides, this order from the Belgian government’s prompted the Netherlands and Luxembourg officials to recall the company’s drinks.
Competitive Issues
Due to the existence of harsh antitrust laws in Europe, it was difficult for Coca-Cola to penetrate and compete in these regions. Every firm is entitled to be attentive to position and market share when considering mergers, acquisitions, and joint ventures. For instance, when Coca-Cola decided to aggressively expand in France in 1999 it was denied the bid of purchasing Orangina Beverage Company by the French government. Besides, Coca-Cola Company was accused by Virgin Cola and PepsiCo of using discounts and rebates to avail products to the consumers.
Racial Discrimination Allegations
The Coca-Cola Company went through yet another blow in 1999 whereby it was sued for discrimination by 1,500 African American workers. After the lawsuit 2,000 former and current employees were included, accusing Coca-Cola of discriminating against them in areas of promotion, performance evaluation, and pay. Besides, the company was accused of paying African Americans $26,000 less compared to Caucasian employees annually. However, Coca-Cola denied these allegations because they brought unrest to the company.
Channel Stuffing That Led To Inflated Earnings
Coca-Cola also faced allegations that it was channel staffing in the early 2000s. Channel stuffing refers to unrequested inventory, extra shipping practice to retailers and wholesalers before a quarter ends. Although the consignment remains at the warehouse or is later returned they are counted by the company as sales. Due to channel stuffing, a product appears to have a strong demand or its declining demand is concealed. Therefore, the result on earnings from financial statements is inflated and investors are misled. For instance, an accusation that the Japanese bottlers received extra concentrate from Coca-Cola arose in 2004 a move to increase the company’s profits.
Issues with Distributors
Coca-Cola faced problems with Atlanta distributors in 2006 whereby its 54 U.S bottlers accused the company, its largest bottler, and Coca-Cola Enterprises of trying to expand to Walmart for the delivery of sports drinks directly. The lawsuit aimed to deny CCE and Coke the chance to deliver directly to warehouses. According to the agreement the sports drink bottler PowerAde was not allowed to deliver directly to warehouses.
Union International Problems
In Guatemala and Columbia accusations on Coca-Cola emerged after the killings of 8 unionized workers working at the Colombian plant. Besides, 65 workers had faced death threats while 48 workers were forced to hide. Moreover, it was believed that union workers’ bullying was the reason for the occurrence of these threats and deaths. However, the company withdrew these allegations and admitted that from the eight deaths only one occurred at the plant premises.
Water Usage, Supply Chain and Pollution Issues
In India bottling plant Coca-Cola was accused of groundwater depletion and contamination after its soft drinks were tested by the Center of Science and Environment (CSE) in 2003. From the results of the tests, it was found that pesticides levels were present in the soft drinks because of contaminated groundwater (Ciafone, 2019). However, the company withdrew these claims even it was confirmed by a preliminary committee from India in 2004. Besides, the company was further accused of mixing wastewater with groundwater.
Typical Organizational Response to the Above 6 Problems Using the Business Pressure-Responses-Support Model
Beginning with the first problem which is the contamination scare Coca-Cola company responded by launching a marketing campaign that aimed at restoring the company’s reputation. The campaign involved offering free cases and discounts to retailers and wholesalers. However, it was short-lived because it was considered unlawful by the Belgium government. Secondly, on the competitive issue, Coca-Cola Company responded by presenting a claim against anticompetitive prices and won in 1999. Thirdly, on the racial discrimination allegations, the company responded by offering a pledge of spending $1b to acquire goods from minority retailers a move that indicated that the company is neutral to everyone. The fourth problem is channel stuffing Coca-Cola responded by offering its bottlers’ addition concentrate for extended credit. On the issues with distributors, Coca-Cola responded that the move to sell directly intended to accommodate Wal-Mart’s requests of delivering directly to the warehouse. Besides, the CCE proposed to compensate other bottlers because it had interfered with their territories. On its fifth problem with international unions, Coca-Cola Company responded by defending itself that the deaths that occurred were a prolonged Colombian civil war. Lastly, Coca-Cola’s response to groundwater contamination was that before releasing their final products the water is sieved. However, the official at Coca-Cola admitted that there was an issue with wastewater but they eliminated the problem by reinstating their pipeline.
Quantitative and Qualitative Impact of the Organizational Response to the Problems on Managerial Decision Making
The quantitative impact was that all the moves Coca-Cola made to on the problems increased or reduced the company’s revenue. For instance, concerning the contamination scare, the company incurred losses after launching the marketing campaign. On the other hand from its competitive issue after winning the lawsuit the company’s revenue increased because it was able to penetrate to Europe. On the qualitative impact on the organizational response, the company’s reputation was compromised in all six issues. Therefore, it means more had to be done to regain the company’s reputation.
How Business Intelligence Can Be Used to Support Problem Solving and Decision Support in The Organization
Business intelligence enables cooperation and supports people involved in shared tasks and includes tools like Microsoft Groove and Google Docs. Besides, document-driven business intelligence manipulates, retrieves, and manages unstructured data in various electronic formats. The knowledge-driven business intelligence offers specialized expertise in problem-solving stored as rules, facts, or procedures (Olavsrud T, 2020). Additionally, business intelligence emphasizes manipulation of and access to financial, statistical, simulation, or optimization models. Besides, it helps the decision-maker to analyze a situation.
Business Performance Planning
Business performance planning is a performance action plan that consists of organizational goals and strategies. Planning is structured and systematic action that incorporates the new developments into the organization’s goals (Hill, 2021). Business performance planning is a performance measurement tool that enables the business to continuously improve its function (adopting cost-effective business processes, processes with a better return on investment, and monitoring the progress of organizational goals). Business performance planning enables the business to keep track of its goals through continuous improvement and adjustments. Activities like new technology selection require proper planning to integrate the new strategy into the business goals.
Current Situation Analysis
New technology selection will follow a particular criterion that aims at tailoring the new technology selection into the business processes. The new technology selection will also be expected to meet organizational goals. The organization’s objective is to have technological resources that enable it to fulfill its operational processes in time. The business aims to maintain robust operations, especially after new market developments, which means that the firm will serve a more extensive customer base (Hill, 2021). The need for new technology is to enhance the production, marketing, and customer service functions which are some of the central core competencies of the firm. The goal of the firm is to achieve excellence in these functions. These functions are also the primary users of technological resources such as equipment and machinery, communication technologies, storage technologies, and maintenance technology. The availability of high-quality technologies will enhance the efficiency and effectiveness of the business functions.
Adopting a new technology selection in the organization starts by understanding the current situation around the firm that pushes for new technology. The firm’s position on the new technology is that there is a need to upgrade into better and complex technologies that will also fit into the new organization profile and operations.
Planning Horizons
The planning horizons involved with new technology selection are the strategic horizon and operational horizon. The operational planning horizon will cover the operations in the new future, which is usually up to a year from the plan development. However, the new technology selection will also involve long-term technology plans. There is the anticipation that the new technology selection will serve the firm for about four to six years. Therefore, the organization must set a strategic plan that focuses on the long-term business strategies that involve the excellence of its key competencies.
Environmental Scan
The new technology selection must meet environmental qualifications. The organization is committed to meeting environmental objectives (environmental conservation, low carbon footprint, lean production, and environmental awareness). The organization is highly invested in environmental responsibility under its Corporate Social Responsibility. Therefore, the new technology selection is based on whether it meets the firm’s objectives in relation to environmental conservation. The industrial machinery selected (conveyors, hand trucks, walkie trucks loaders, and order pickers) uses renewable energy. The firm has aimed to replace equipment and machinery using fuels such as diesel with electric equipment. The replacement will enable the firm to fulfill its environmental responsibility efficiently.
Critical Success Factors
There are various several critical success factors related to the strategy. The business considers these success factors as elements and action areas where new technology selection will be incorporated. The success factors are also the drivers to the realization of the improvement process. The critical success factors include strategic focus, which consists of leadership, management, and corporate planning (Aquilani, Silvestri, Ruggieri & Gatti, 2017). People or human resources (staff) is the other driver or success factor relating to new technology incorporation to the organization operations. To efficiently install the new technology in the organization, it is essential to consider whether it will work with the current workforce. Development, training of the workforce, and learning will enable the firm to tailor the new technology in its operations (Weeserik & Spruit, 2018). Organizational processes and operations are the other critical success factors determining the new technology selection and suitability. Marketing also lies as one of the action areas where the organization aims to install new technology. Customer relations development and trends have established the need for better technology. Additionally, market growth and development also require the firm to incorporate new technologies that will boost the firm’s competitiveness. New technology will streamline and boost the production processes and distribution activities. The idea is to boost the volume of sales of the organization.
The other critical success factor that will determine the effectiveness of the adoption of new technology is the financial capability of the firm to fund the procurement of new technology. The new technology selection will be determined through the firm’s financial considerations (affordability). The firm will also ascertain whether the current facilities will enable the integration of new technology. The selected technology resources are required to exceed the capabilities of the current technology assets. The idea is to improve the current technology levels and organizational processes (production, industrial processing, marketing, and customer service), which means that the new technology must have shown the capacity to exceed the capabilities of the current facilities or equipment.
Gap Analysis
The gap analysis conducted illustrates the current technological processes performance and the desired standards set by firms performing excellently in their field (Park, El Sawy & Fiss, 2017). The gap analysis was initiated to measure why the business needs to move from the current technology level. The gap analysis was based on benchmarking, and it aimed at evaluating various gaps such as strategy performance gaps, market gaps, profit gaps, and human resource gaps. These gaps measured the actual performance and analyzed them against expected performances. The expected performances showed that selecting and adopting new technologies would boost the sales and profit figures of the firm. New technology will bridge the gap between the current process performances and the expected performances. The gap analysis highlights the technology requirements of the firm.
Strategic Vision and Business Strategy
The firm’s strategic vision connects the firm’s mission statement “Becoming a leader in the production and supply of quality and environmentally friendly consumables through the better production process, dedication to quality and customer service and relations.” Technological advancement will enable the firm to achieve this vision and realize its mission.
Following the strategic vision, the firm focuses on installing new technology at the functional, business, and corporate levels (Jayakrishnan, Mohamad & Yusof, 2018). The business management feels that to realize a common strategy, all strategic levels must run interdependently.
Strategic Objectives and Goals
The new technology’s strategic objectives will be to enhance customer satisfaction, reduced product returns, timely respond to market demands, advanced social media presence, a high number of returning clients, and zero product defects. These objectives will be realized through streamlined business processes (production, customer service, marketing) enhanced by better technology.
Vendor Evaluation
Following the definition, weighing, and establishment of the firm’s technology requirements, the firm will continue to the next step of selecting and acquiring the new technology. The business will procure new technology (equipment and machinery) after vigorous analysis and selection of a technology supplier from a pool of candidate vendors who have submitted the contract bid. The total number of candidate vendors was 23.
The business uses a score sheet to evaluate the candidates to draw up vendors who get to the final stage of the evaluation. The firm will check the experience of the vendors. The firm intends to work with experienced and qualified vendors. The vendor’s experience will be measured by the number of contracts handled before and years of existence. After the experience evaluation, the business will measure the vendor’s technical capacities. The vendors must demonstrate a high level of capacity to deliver the products. During these evaluations, the firm will also be comparing each vendor against the other. The firm will also evaluate the vendor’s suitability and relation to the business strategy and strategic vision.
The business will draw up four finalists from the 23 candidates. The finalists will have met the stage one evaluation goals (experience, qualification, compliance, quality, capacity, suitability). The final stage will evaluate the cost factor of the finalists. The firm will pick the best vendor with the best price quotations. The cost factor of the evaluation aims at picking the vendor with the lowest price quotation. The decision is made from a financial consideration where the business determines the allocated expenditure or budget.
The picked supplier, Xiaoping Technologies, met all the cost considerations of the firm. The firm decided to settle on Xiaoping Technologies because the technology firm checked all boxes, including the connecting with the business strategy, and cost factor (budget and return on investment), qualification, compliance (certification, professionalism, and licensing). The firm experience (Supplied to more than fifty successive firms) and capacity (ability to meet our firm’s technology requirements) also led to this decision (Park, El Sawy & Fiss, 2017). The firm will continue to work with Xiaoping Technologies to enhance its process performances through better technology continuously.
Business Performance Methodologies
A description of the specific business performance methodologies (BPM) that the case study organization will use to measure business performance
Performance management has become a critical part of every business and organization in the global scene. Organizations can now measure the type of performance that they can manage in various levels of operations and processes. Performance management and measurement in many organizations have become essential because of a need to ensure that the management can assess the key areas such as productivity, sales, and customer services. The measurement of such performance ensures to develop details of how such an organization can improve into such key areas to achieve a given objective and goals. Some businesses are involved in measuring their performance to develop a benchmark where the company will have to check on the standards before engaging in further business or operations. As such, a business needs to understand what was produced more or what was produced less than other factors of the organizations such as planned budget and the actual budget.
Equally to the measurement of the performance of a business is the issue of checking on the processes oriented to achieve various goals of the organization such as supply chain, decisions to be made in a certain area, and what value will be developed for customers. In the performance measurement of a business such as Coca-Cola, there is a need to ensure that the right business performance methodologies are applied to develop the best evaluations and strategies to use for competitive advantage in the market. Coca-Cola should be able to utilize performance methods such as the need to check on customer satisfaction in the market, checking on the financial statements of the company, new customers acquired in the company, and assessment of the expectations of the company (Domfeh & Fugar, 2021). As such, Coca-Cola has to understand the number of customers that were acquired in the company by estimating the percentage of average customers in the company. Also, it ensures that the company undertakes a review of the financial statements found in the company to ensure to measure how the business will have a management of its cash flow for better management.
How each will be used to align strategies to actions in the organization is as follows:
Develop the necessary key performance indicators (KPIs) to align the formulated strategy to the related metric.
For example, a business strategy of improving customer performance might include KPIs with measurements of customer satisfaction, speed and accuracy of customer complaint resolution, and customer retention.
Customer satisfaction and services improvement strategy and method
The business performance methods outlined to be applied at the company are enabled to ensure that they align with the strategies and actions undertaken in the company. The methods are also needed to align to the necessary key performance indicators which are used in the company for the development of proper strategies which will be followed. The first method of measuring business performance was that of checking customer satisfaction in the market. Customer service and satisfaction are essential in the company because all operations are undertaken to ensure that customers’ needs and demands are met. As such, employees and the management in the company have to ensure that it works to optimize the margins found in the business and ensure to reduce costs. As such, to ensure that customers’ improvement strategy is achieved in the business, there has to be an assessment of key performance indicators such as customer retention, consistent resolutions, and first contact resolution of issues.
Customer retention
The company should be able to develop a system that ensures handling customers’ issues effectively and decisively. There is a need to ensure that all systems in the company are integrated to have a leveled system that ensures that the platform has ley data that is based on customer needs and demands. The customer should be made as to the viewpoint of the company. By so doing, the company will have realized a need to have determined customer loyalty based on the products which are found in the market. Retention of such customers will also ensure repartee business that will increase revenue.
Consistent resolutions
At the company, there is a need to ensure that consistent resolutions are developed, which will lead to better systems where great service will be offered and aligned to meet the business strategy of better customer experience. The target people who are enabled to ensure that such an improvement is achieved are such as the supply chain management and the marketing department because they deal with handling customers one on one basis. As such, when the business is making sales in regions such as India and Colombia, the same system for resolutions that is used should have a similarity. The channel is used to reach a certain market, and customers should not handle resolutions differently. Also, the time frame in which the resolutions are made should be within a week so as to ensure effectiveness.
Customer satisfaction score
The company should be able to come up with a system that will be used to measure the satisfaction and experience of the customers in the market. The metric is undertaken by using the measures such as the feelings and sentiments they have towards products of the company. Also, they should be able to check on the specific interactions with which the customers make with products and services offered at the company. The customer satisfaction score should be undertaken at the point where a purchase, support, and service are made to the customer. The response by the customer should be rated by using a score such as a scale of 1-5. In such a score as which is low, the company should evaluate where procedures have to be corrected to make an improvement.
Service performance strategies that are designed to improve service levels might include KPIs with measurements of service-call response rates, service level agreement continuance, and product return rates.
There is also a need to ensure that Coca-Cola undertakes to state the key performance indicators used to align the performance methods to meet the strategy of improving how services are offered. The key performance indicators or metrics to be applied are service call response rates, service level agreement continuance, and product return rates.
Service-call response rates
Coca-Cola has to ensure to measure its improvement on service performance to the customers by using service call response rates. As such, the response rate should be high and effective, which will lead to achieving better ratings by the customers in terms of customer experience. As such, the company will have achieved the required permanence rates, which the company’s customer department undertakes. The time frame which should be required to make an improvement in two months.
Product return rates
In the process of trying to achieve the strategy of improving the performance of its services, it has to ensure that issues such as return rates are reduced. The target people who should ensure that such an area is checked are the salespeople by leadership from the company’s marketing manager. As such, they should ensure that the company’s supply system is working effectively to ensure wrong items are sent to customers are reduced. The benchmark of the metric should be based on the use of customer satisfaction in the market.
Discuss how the KPI represents a strategic objective that measures performance against a related goal.
The key performance indicators that were used to ensure that there was a need to improve customer service strategy represent a strategic objective such as ensuring to achieve more customers into the business. By so doing, the strategic objective which would have been created would lead to achieving the goals of Coca-Cola achieving more competitive advantage in the market (Mesároš et al. 2021). Besides, the key performance indicator was used to meet the improvement of service performance in the business. The key indicators ensure that strategic objectives such as retention of more customers were met. By so doing, it will lead to more performance measures goals such as retaining more customers.
Data Classification and Visualization
There is an essential aspect in the storage of data in an institution. Most companies have different methods of storing various data. Therefore, they have different types of data depending on how delicate the information they contain could affect the institutions (Wang et al., 2018). Most of the institutions have structured or unstructured data or them. The structured and unstructured data is essential for the institutions to know what they ought to do with the information when needed. In most cases, data is used for accountability purposes in the institution. The following discussion shows the role of structured and unstructured data in the Coca-Cola Company.
Structured data refers to the information in the institution that is stored in specific formats for easy retrieval when needed. The structured data is refined for to accommodate different storage patterns. It is put systematically in the databases of the institutions to satisfy a trend or a format that is responsive to the storage (Koesten et al., 2017). The unstructured data refers to the information in the institution that is stored in its native form. It does not follow a specified format in its storage. Coca-Cola Company has both structured and unstructured data. Structured data applies when the company is doing a vendor evaluation. It is essential for the company to collect the information on the number of vendors willing to partner with the company. After collecting the applications, they arrange the data according to the number of projects the bidders have handled in the last. The company has the responsibility of managing the data according to the performance of the tasks to identify the most promising company to deal with when sourcing for equipment.
Unstructured data is inevitable in the companies. Most of the companies have information they could store without following any formats in their collection and storage. They include issues in the company that provide the employees with personal motivation (Holt et al., 2018). Some of the reasons in the company are involuntary. Some of the random actions in the institution can motivate the employees to increase their productivity in the institutions. They are essential because they help the institutions to boost the quality and quantity of their products. Unstructured data also involves some of the activities in the institutions, such as the team groupings. It is essential information that does not require formatting when storing the information. Thus, it takes less time to store and retrieve the data without struggle because there are no significant formalities to follow.
There is specific structured and unstructured data that can be employed in the company to support the key performance indicators in the institution. Customer satisfaction is one of the key performance indicators in the Coca-Cola Company. It would be essential for the company to collect the data that involves customer satisfaction. The figures that show the rate of consumption of the rate of consumption of different Coca-Cola products is referred to as unstructured data because the average is calculated from the data before it is stored for use in the institution. The standard of the customer feedback enables the company to know how they should formulate their prices for different products and the amount of each of the products they should produce to make more sales due to customer satisfaction.
Customer retention forms the unstructured data in the company. It indicates the consistent customers of the institution. It also gives a summary of what the retained customers obtain, the period after which they collect their products and the quantity of the products, they order from the institution.it is essential for the company to identify the customers they have retained over a given period. It is vital in helping the institutions to know the number of products they should be producing consistently. It also helps the institutions to maintain various levels of revenue and plan efficiently for its resources. It also helps the institutions to know the rate to which they should keep their production and the number of employees they should retain to maintain stable production.
There are various methods and tools that will be used to offer visualization of the structured and the unstructured data in the organization. Different data collection methods are essential in helping the institutions to collect the critical information they could need for their institutions. One of the tools is the service response rates in the institutions. Tracking the rete if response of the customers to the services they receive from the institution is essential in helping the institutions collect the data related to customer satisfaction. The data allows the institutions to establish if the customers appreciate the products because a high satisfaction rate translates to a high customer service response to the institution.
Product return rates is one of the unstructured data collected to visualize the effectiveness of the company. It is essential for the products returned to be recorded to indicate the productivity of the institution (Peek et al., 2018). In most cases, the information collected from the return rates allows the institutions to establish the improvements they ought to make to enable the business to thrive. High return rates indicate that the some of the institutions do not appreciate the products hence that are not satisfied with the products. Low return rates suggest that most of the customers are happy with the quality of the products produced.
In conclusion, the structured information is refined for to accommodate different storage patterns. It is put systematically in the databases of the institutions to satisfy a trend or a format that is responsive to the storage. The unstructured data refers to the information in the institution that is stored in its native form. It does not follow a specified format in its repository. Coca-Cola Company has both structured and unstructured data. Structured data applies when the company is doing a vendor evaluation. Unstructured data also involves some of the activities in the institutions, such as the team groupings. It is essential information that does not require formatting when storing the information. Customer satisfaction is one of the key performance indicators in the Coca-Cola Company.
It would be essential for the company to collect the data that involves customer satisfaction. The figures that show the rate of consumption of the rate of consumption of different Coca-Cola products is referred to as unstructured data because the average is calculated from the data before it is stored for use in the institution. The figures that show the rate of consumption of the rate of consumption of different Coca-Cola products is referred to as unstructured data because the average is calculated from the data before it is stored for use in the institution.
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