Fordlandia Instructions (3 pages)
On page 97 of Fordlandia, Grandin writes that the rapid drop in the price of rubber on
the global market during Fordlandia’s planning stages suggests, “the logic pushing Ford
to the Amazon had moved beyond the laws of supply and demand.” Ford’s own advisers
recommended he simply open a rubber purchasing office in the Amazon and avoid the
plantation idea altogether. If the Fordlandia project lacked a clear economic rationale,
why was the Ford Motor Company so driven to throw its financing, resources,
manpower, and reputation into the project – even after the plantation began to fail and
then kept on failing?
To do well on this paper, you have to show that you have read and understood all of the assigned portions of Fordlandia (not just the opening chapter, for instance) and also incorporate at least one of the other readings we have done.
o A thesis statement
o Paragraph structure
o Evidence from Fordlandia and a reading and a video
o Double-spaced
o Page numbers
o Your name (on your paper AND the file name you upload to Moodle)
o A standard font like Calibri or Times New Roman
o Citations (Chicago style preferred)
o In .docx or PDF format
FORDLANDIA QUOTES
“But the company could not do so without explaining the relations among raw material flows, manufac- turing processes, and the natural world. This publicity campaign offered an un- paralleled early window on the environmental impacts of making automobiles at America’s largest automaker, especially the first two phases of the automo- bile product life cycle: the environmental impact of the industry’s demand for raw materials and the pollution associated with manufacturing automobiles” (Automania, 59).
“All told, the state of Pará ceded Ford just under 2.5 million acres, a bit less than what the Dearborn lawyer sketched out on the map but, at close to the size of Connecticut, still a vast dispensation” (Grandin, 106).
“Like the Mississippi, the Amazon and its tributaries have been worked on over the centuries. Man-made canals and footpaths have transformed nature’s baroque into human rococo, weaving an already bedazzling ecology of waterways into an even more intricate set of nested trading systems…” (Grandin, 99).
“But in the Amazon, the transition between agricultural time and industrial time was much more precipitous. Prior to showing up at Fordlandia, many of the plantation’s workers who had lived in the region had set their pace by two distinct yet complementary timepieces” (Grandin, 222).
(TALKING ABOUT SUNLIGHT/SUNDOWN && CHANGE OF SEASONS)
“Johnston tried to fumigate with antifungal pesticides … but the plantation’s hilly terrain made their use a time-consuming, costly, and ultimately ineffective response. By mid-1936, Fordlandia stood patchy and ragged, just at the moment it should have begun producing latex for export (Grandin, 319).
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