Internet Marketing 3
Internet Marketing 1
Internet Marketing
Shaniya Duncan
South University Online
PMC6601 – Foundations of Project Management SU01
Dr. J. Flores
July 19, 2021
Companies around the world are scrambling for a new market niche. The internet offers a large platform where sellers can meet buyers. While most companies have ventured into internet marketing, there is an undeniable need for market strategies to fully expound the avenue. Therefore, marketing strategies can be defined as ways and procedures set by companies to reach their clients via online means. The company is set to outsmart other companies in its marketing strategies and hold larger market shares. Therefore, there is the need to understand how online marketing works as well as the avenues to exhaust fully. With over three billion people using the internet daily there is a wide market platform where the company is planning to venture.
To fully venture into the project there are several requirements to be filled. For instance, the company should have its target market. Secondly, the company should have a running website and an information technology team that updates the database when clients visit the website. Additionally, the company will also need the technical team to have social media platforms that promote the products and directs the clients to the company`s website (Kingsnorth, 2019). Since the advent of the intent. Governments and companies have taken initiative to reach out to the people using it. Thus, most people have striven to have access to the internet. The company is set to utilize the fact that the internet harbors a wide range of opportunities. Marketing the company online requires the company to have unlimited access to the internet.
To effectively market online the company will need to understand the dynamics of the internet. For instance, while most people are online, social media platforms are the avenues where people flock. Thus, their marketing strategies should be directed to social media platforms. For instance, Facebook has over a 2.85 billion people online. Therefore, marketing a product on Facebook will provide better chances for views and increasing customers. However, it would be prudent to understand that creating ads will significantly increase the number of people visiting the company’s website because most people will follow ads and the links attached to them (Roespinoedji, 2021). It would be prudent to understand that the Internet was first used in the 1960s as a tool for exchanging information between the US military and scientific authorities. Since then, it has undergone major changes: In developed countries, the Internet has become an important part of daily life.
The company is set to benefits a lot while using internet marketing. For instance, it is considered as the cheapest way of marketing while it reaches a large number of people. For instance, one needs mobile data to post something online and someone from miles away can see and buy it. Additionally, it allows convinces store hours. For instance, where a product is set to stay in the stores for days, the client can follow it conveniently (imang et al. 2021). Notably, online marketing provides customized marketing. Clients get chances to review products and give honest feedback without causing a scene in any store. Additionally, it allows a direct link between the buyer and the seller.
Online marketing has in recent years overtaken any other mode of advertisement. Ideally, most people were used to television advertisements where advertisements are made for a large congregation. In online marketing, the buyer and the seller can have a direct link and agree on certain terms which would have. Though online marketing provides a readily available marketing platform, the type of internet marketing mainly depends on types of products, business models, target market, and budget. An initial cost for online marketing may be higher than anticipated. Using multiple online platforms to reach out to customers may significantly increase the chances of getting more customers
References
Dora, Y. M., Roespinoedji, D., & Roespinoedji, R. (2021). Influence of Geographical Location and Online Marketing Strategy on Sales Grocery Store in Bandung. Review of International Geographical Education Online, 11(3), 265-274.
Kingsnorth, S. (2019). Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers.
Ocampo, L., Besabella, O., Fallore, M., Guinandal, A. R., Merabueno, A., Himang, C. M., & Yamagishi, K. (2021). An Integrated AHP-TOPSIS for Evaluating Online Marketing Strategies for the Hospitality Industry. International Journal of Asian Business and Information Management (IJABIM), 12(3), 163-190.
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