Tu 2
Proposal for Class Business Project
Hot Tub Boats is a company located in Seattle. It designs and builds luxurious hot tubs inside boats that clients use to sail in open seas while enjoying the warm and cozy water. The business was started by Adam Karpenske, inspired by the need to fit a bathtub inside his boat. He imagined that the idea is ideal during winter to relax and relieve flu symptoms. With this, he drew out a plan and, with the help of friends, created huge tubs shaped in the form of boats. Since Seattle is a city surrounded by an inlet of the Pacific Ocean and is home to several exotic lakes, it is a perfect location for the enterprise.
The rationale I used when selecting the Hot Tub Boats Company for the project is its immense growth potential. Furthermore, it is an innovative business that allows people to vacation despite harsh weather. People go to the beach to enjoy the warm weather and cool water in summer (Camilleri, 2017). However, most people can hardly afford the luxury to experience universal holidays due to work and personal commitments. Hence, the availability of opportunities to have adventures in breathtaking sceneries of open seas and landscapes without caring about the climate is phenomenal. Besides, numerous states in the United States and countries in Europe and abroad have access to large water bodies. In this regard, appropriate planning and marketing strategies would allow the company to expand its territories and attain boundless profitability.
I think what is missing from Hot Tub Boats Company’s marketing strategy is the utilization of reviews and engagement of potential clients across all social media platforms. The key aspect that attracts clients to purchase goods is learning about other customer’s experiences (Camilleri, 2017). Therefore, encouraging previous clients to leave reviews on the website and platforms like Instagram and rate their experience will offer great business publicity. Moreover, whenever prospective clients make inquiries, it is advisable to follow up and invite them to try out the products and services. Other factors like offering enticing deals will help to retain clients and capture the attention of new audiences. It is commendable that the company’s website and social media presence are ideal for client acquisition; however, the management needs to adopt innovative tactics to expand the enterprise.
The target consumers for the Hot Tub Boats Company are males and females between the ages of 18 and 35, preferably couples and groups of friends. People within the age gap may also sail solo to unwind and distance themselves from life’s troubles as a means to take care of their mental health. Newlyweds who get married during winter may also opt for the service to celebrate their relationship and have time to bond as they revel in a fascinating and cozy environment. The nature of the enterprise also invites a wealthy class of people who can afford to pay decent money for pleasurable experiences (Camilleri, 2017). However, the designs may be intimidating, unsafe, and pose threatening conditions to children and older people. Understanding the target audience allows businesses to incorporate intentional marketing strategies.
The major challenge I might face when marketing the business is convincing potential clients that the prices are worth the purchase or experience. Given the exotic nature of the designs, the hot tub boats retail at $42000 for sale. When renting, clients pay $350 per two hours of sailing. The costs take into account safety requirements in the quality of products. Besides, the company hires captains to navigate the vessels as clients enjoy the hot tubs. Another challenge is locality since the company only offers services within the Seattle area. Therefore, interested people from states like New York have to travel for the experience. The pricing and location may be intimidating for some prospective customers, hence the need to know the target audience and encourage the management to explore expansion strategies.
References
Camilleri, M. A. (2017). Travel marketing, tourism economics, and the airline product: An introduction to theory and practice. New York, FL: Springer.
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