Individual assignment overview
The individual assignment – to be submitted as one report – is comprised of two parts: A and B. Part A is the simulation evaluation. This focuses on evaluating your company in the simulation. Part B is the professional development reflection. This focuses on evaluating your individual performance in working with other students in your team in the simulation. Each part is worth 50%.
Part A: Individual simulation evaluation (Business simulation)
You have been managing your company in the business simulation activity for the last 5 years. You are now reviewing and presenting your future plans for the company based on your annual business plans (for each simulation week) and performance in the simulation. You are required to evaluate the success of your decisions and make recommendations for future company plans.
Further details:
Performance review:
- Assess the success of the strategy or strategies compared to industry conditions and competitors in the simulation.
- Analyze company performance e.g. comparing actual performance with targets in your Business Plan, financial data analysis, decision analysis and justification of performance measures and strategy, application of business scorecard, etc.
Performance analysis further details:
- Explain why business plan achieved/ missed, why performance changed
- Explain differences from competitors/ industry (in simulation)
- Explain any changes made to the business plan and company, why, any impact.
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Part B: Individual reflective report (Professional development)
Your annual Performance Development Review is approaching. You are keen to reflect on how working in this team compares to what you have learnt on your MBA course and your understanding of how companies perform in the mobile phone industry. You are required to prepare a report that covers research into one or two events from your simulation team looking at group dynamics, how decisions were made, leadership analysis, and implications for your individual professional development.
This should cover:
- Report summary
- Introduction and Identified events 10%
- Application of theory and practice to identified events 15%
- Use theory to make sense of the two events – what happened, how, why
- A brief review of applied theories/concepts/ industry practices – how relevant and valid are they to your events
- Discussion and recommendations 10%
- Review and explain your individual professional development
- Recommendations to improve your practice and areas for you to research to improve your development
- Structure and writing (Grammar, argument, report summary) 5%
- Appendix (incl. individual reflection logs for each year in the simulation) 10%
An example of an identified event (not to be used in your assessment):
- Your team is virtual and has had mixed performance throughout the simulation activity. It feels like it has been a very iterative process in getting people and building the team. Communication has been hard with individuals having different levels of access to technology (i.e. intermittent internet, using mobile phones instead of computers), and some members have engaged little with other team members. This has meant redistributing work and recognizing what each member is likely to complete.
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