Hong Kong Disney
Tactical Details Marketing Mix – What role will each of these play? Use headings for each section.
Product – Attributes, packaging, functionality. What features are standardized or localized? Advertising – TV, Radio, Direct mail, Print, Internet (rationale for use in this country / region) Sales Promotion –
Coupons, Point of Purchase promos, samples, trade shows (regulations). Personal Selling – Face to face selling to distributors, wholesalers or end users
Distribution – Shipping, distributors, storefront, location of facilities, delivery services. Price Policy – Volume discounts, introductory pricing, pricing strategies
Research — What research should be conducted in the future? What tools and methods? How extensive? What are the pros and cons of research in this region?
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