Write an essay on social media marketing – Online Reputation Management, with 5 questions listed to be answered. Each question will require a 2 to 3 paragraph informational response. This will be in the form of an essay paper. The 1st page is the Title page, the content pages will have each section separated with the questions the last page will be a reference page. link to textbook: https://2012books.lardbucket.org/pdfs/online-marketing-essentials.pdf This is the book Online Marketing Essentials (v. 1.0). http://2012books.lardbucket.org/.
1. When dealing with complaints or criticism, why should a company try to take them offline first?
2. How do you think a company can encourage customers to use established customer-service channels as opposed to social media, and what are the benefits of doing so?
3. Think of an example of a negative brand-name search, and what a PPC (paid-per-click) ad that offers the company’s point of view may look like.
4. Choose a company and use at least one of the services listed in this chapter to gain an overview of its online reputation. Find a positive mention, a neutral mention, and a negative mention and determine the influence of each. What action would you recommend for each?
5. Vodacom has a representative on the forum http://www.mybroadband.co.za (Links to an external site.). Visit the forum and consider the style the representative, “vodacom3G,” uses when posting. Does it sound like a corporation or like an individual? What is the effect of the style that the poster uses?
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