Resources: The Market Research Toolbox, Ch. 11, The Market Research Toolbox, Ch. 14, and 15-minute Oil Change Data Set
15 Minute Oil Change Data Set
The Market Research Toolbox, Ch. 14
The Market Research Toolbox, Ch. 11
Scenario: An oil change company is looking for waysto increase customer flow and revenue for the business. The companyleaders have hired you to the company’s market research consultant.
Using raw data, determine two descriptive statistics regarding the oil change company that can be used to attract customers.
Write a 525- to 700-word paper in which you:
Explain the descriptive statistics determined and their direct use in attracting customers.
Analyze additional information needed to develop a better marketing strategy.
Assess how you would collect this additional information.
Format your paper consistent with APA guidelines.
