Contemporary Hotel Marketing -

CHM601BM_Assessment_3_Group Marketing Plan_Week 10 Page 1 of 9 ASSESSMENT 3 BRIEF Subject Code and Title CHM601BM Contemporary Hotel Marketing Assessment Group Marketing Plan Individual/Group Group Length 4,500 words (+/-10%) Learning Outcomes The Subject Learning Outcomes demonstrated by successful completion of the task below include: a) Explain the rationale and process of developing a marketing strategy