Task Description

Assessment 3 is an individual assessment where the students will design an E-marketing plan (EMP) for an imaginary firm in fashion clothing industry.

You are required to prepare the EMP for the chosen product with the assumption that the product will be introduced into the Australian market in 2021.

There are 7 steps to prepare an EMP according to the textbook (see chapter 3 for details).

The word limit for the EMP is 3000 words excluding the executive summary, table of contents, tables, charts/graphs, the reference list and appendices.

Your assessment should show an application of relevant E-marketing concepts, theories, and analytic tools learnt in the unit.

Any assessment with a ‘Turnitin’ score of more than 25% will be checked by the marker and unit coordinator for potential plagiarism issues although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.

Assessment Criteria

Executive summary (3 marks)

Introduction to the report (2 marks)

Situation analysis (10 marks)

Segmentation, targeting and positioning (STP) and objectives (10 marks)

E-Marketing mix strategy (10 marks)

Implementation, Evaluation plan, and Budgeting (10 marks)

Integrate findings from theoretical and empirical research including proper in-text citations and reference list using APA referencing style (3 marks)

Mechanics (report format and writing style) (2 marks)

Penalties apply for exceeding word limit (1% mark will be deducted from the total mark for Assessment 2 for every 100 words over the allowed 3000 words limit)

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