Food retailers should actively engage Amazon Prime members who, according to market research firm GfK research, visit online retail websites more frequently than non-Prime members who use a smartphone, says Christina Pate, senior research director of digital experiences for GfK.”
Food retailers should actively engage Amazon Prime members who, according to market research firm GfK research, visit online retail websites more frequently than non-Prime members who use a smartphone, says Christina Pate, senior research director of digital experiences for GfK.” Prime members are overall heavier online shoppers, so we tracked Prime and non-Prime members over … Read more