Using One of the Case Companies or an Organisation of Your Choice (Preferably One You have a Relationship with): Strategic Marketing Planning Assignment, SMU
Learning Outcomes This assignment covers Demonstrate the use of appropriate marketing responses to relatively complex current market situations (with a focus on the marketing mix) Analyse and critically evaluate the marketing planning process as an effective means of addressing marketing problems and implementing and evaluating marketing solutions to a real or simulated case. Stuck with … Read more